Optimizing launch insights strategy
Pharma launch plans often overlook a critical driver of success: a formal insights strategy.
Understanding the Benefits of the Foundations in Medical Affairs Program
Introducing the Foundations in Medical Affairs Certificate Program, an essential component of the MAPS eCademy Learning Journey, specifically designed to elevate your understanding of critical concepts and practices in Medical Affairs. With courses tailored to a wide range of fields, Ecademy fosters skill development and professional growth in a collaborative digital environment.
Insights Forum: Realizing the Potential of Insights Starts with a Focus on Strategy
In this webinar, we will share how to realize the potential of insights starts with a focus on strategy
Insights Forum: Omnichannel insights- Driving engagement strategy
In this forum, we will share traditional medical insights with the innovative world of omnichannel strategies.
Creating Cohesive Field Medical Strategies with Advanced Data Insights
This article explores how Sumitomo Pharma America (SMPA) leveraged H1’s advanced data capabilities to integrate diverse insights, enhance field medical strategies, and foster cross-functional collaboration across therapeutic areas.
The Changing Landscape of Journal Performance Measurement
Take advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.
MAPS UK/Ireland Chapter Event: Tackling field Medical Hot Topics
This virtual event discusses generating deeper discussions on the hottest topics shaping the future of Field Medical today.
Sharpen Communication Strategies at Speed: Can We Unlock the New Insights From “Alternative Metrics”?
Digital Science held a roundtable discussion with Medical Affairs leaders in Madrid in May 2024 on the topic of scientific communications strategies assessment and their success measurements for multiple stakeholders.
The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare
The MAPS Puerto Rico Roundtable hosted by Real Chemistry in March 2024 discussed the integration of digital platforms, AI, and personalized content to enhance engagement with healthcare providers (HCPs). The panel emphasized the shift towards real-time, tailored information delivery and the importance of leveraging insights from both traditional and digital sources to support effective engagement strategies while ensuring compliance.