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Gustavo Kesselring Announcement

MAPS Appoints Dr. Gustavo Kesselring as Senior Advisor for Professional Development

October 19, 2023/in Competency, ACCESS, Open Access, MAPS News & Updates, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

Kesselring will work with the MAPS Professional Development Committee to assist with the creation of courses supporting 7 Medical Affairs competency certification tracks identified in the MAPS 5-year strategic plan. 

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https://medicalaffairs.org/wp-content/uploads/2023/10/Gustavo-Kesselring-Announcement.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-10-19 14:38:512023-12-08 08:11:32MAPS Appoints Dr. Gustavo Kesselring as Senior Advisor for Professional Development

Identifying and Addressing “Pain Points” in the Insights Management Process

October 10, 2023/in Competency, Strategy, Position Papers/White Papers, Insights, Open Access, SEARCH BY TYPE, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

This white paper addresses insights challenges in Strategy, Data Generation, and Analysis/Reporting – arming Medical Affairs teams with the tools and opportunity to build strategies that preempt these challenges.

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https://medicalaffairs.org/wp-content/uploads/2023/10/cover-The-Value-and-Strategic-Implementation-of-Insights-Management.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-10-10 22:05:352025-06-06 13:45:55Identifying and Addressing “Pain Points” in the Insights Management Process

Optimize your Field Medical Team for the OmniChannel World

August 30, 2023/in Competency, Position Papers/White Papers, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This white paper by the MAPS Field Medical FAWG details strategies for optimizing your Field Medical team for the OmniChannel World

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https://medicalaffairs.org/wp-content/uploads/2023/08/Field-Medical-White-paper-2.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2023-08-30 09:25:562025-06-06 15:16:05Optimize your Field Medical Team for the OmniChannel World
Modular Content Featured

Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement

August 24, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, Position Papers/White Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

This white paper by the MAPS Medical Communications FAWG details strategies for using modular content to increase the efficiency and accuracy of medical and scientific content to enable omnichannel engagement strategy.

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https://medicalaffairs.org/wp-content/uploads/2023/08/Modular-Content-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-08-24 11:56:182025-06-06 15:16:29Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement
EC RWE Patient Outcomes

Executive Vision: The Role of Medical Affairs in Improving Patient Outcomes with Real-World Evidence

June 20, 2023/in Competency, Position Papers/White Papers, RWE & HEOR, SEARCH BY TYPE, Evidence Generation, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

The growth of Real-World Evidence (RWE) from sources including patient registries, claims data, electronic medical records, digital health technologies and more has powered the ability of Medical Affairs to drive patient outcomes. Here, the MAPS Executive Consortium describes how.

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https://medicalaffairs.org/wp-content/uploads/2023/06/EC-RWE-Patient-Outcomes.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-06-20 07:59:002025-06-06 15:17:18Executive Vision: The Role of Medical Affairs in Improving Patient Outcomes with Real-World Evidence
Metrics Benchmark Featured

2023 Medical Affairs Metrics Benchmark

June 16, 2023/in Competency, Strategy, Benchmark Reports and Surveys, SEARCH BY TYPE, Value & Impact, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

MAPS is pleased to share our 2023 Medical Metrics Benchmarking Report, based on findings from 51 leading organizations representing the Pharmaceutical, Biotech, and Medical and Diagnostic Device sectors.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Metrics-Benchmark-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-06-16 08:52:112025-06-02 09:22:372023 Medical Affairs Metrics Benchmark
Danie du Plessis Board Chair Featured

Dr. Danie du Plessis Elected Chair of MAPS Board of Directors

April 11, 2023/in ACCESS, Open Access, MAPS News & Updates, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

MAPS announces the election of Dr. Danie du Plessis as Chair of the MAPS Board of Directors. Du Plessis is currently Executive Vice-President (EVP) & Head of Medical Affairs at Kyowa Kirin International and is a senior pharmaceutical executive with 30 years’ experience.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Danie-du-Plessis-Board-Chair-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-04-11 11:46:272023-04-11 12:12:58Dr. Danie du Plessis Elected Chair of MAPS Board of Directors

The Mission, Value, and Roles of Medical Affairs in MedTech

March 21, 2023/in Competency, Strategy, Overview & Vision, Position Papers/White Papers, SEARCH BY TYPE, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

This White Paper draws on the expertise of 10 senior Medical Affairs leaders across diverse global organizations to describe the role of Medical Affairs in ensuring the MedTech industry meets the challenges of high-quality evidence, objective measures, changes in the healthcare landscape, and more.

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https://medicalaffairs.org/wp-content/uploads/2023/03/cover-image-MAPS-MedTech-Vision-White-Paper.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-03-21 12:04:572025-06-06 15:17:43The Mission, Value, and Roles of Medical Affairs in MedTech

The Value and Strategic Implementation of Insights Management

February 8, 2023/in Competency, Strategy, Position Papers/White Papers, Insights, SEARCH BY TYPE, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

This White Paper provides a foundational understanding of insights management, including the definition and value of insights, processes and technologies for insights management, and key challenges in implementation.

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https://medicalaffairs.org/wp-content/uploads/2023/02/Insights-Cover-Image.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-02-08 03:01:002025-06-06 13:49:42The Value and Strategic Implementation of Insights Management
MedStrat Rare Disease Featured

Medical Affairs Strategy for the Launch of Innovative Treatments Targeting Rare Disease

October 6, 2022/in Competency, Strategy, Overview & Vision, Position Papers/White Papers, SEARCH BY TYPE, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This article outlines the aspects of Medical Affairs strategy and launch excellence specific to supporting the development and launch of treatments targeting rare diseases, providing a roadmap for MA teams and organizations undertaking this planning.

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https://medicalaffairs.org/wp-content/uploads/2022/09/MedStrat-Rare-Disease-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-10-06 13:11:372025-06-06 15:20:07Medical Affairs Strategy for the Launch of Innovative Treatments Targeting Rare Disease
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