In this podcast, MAPS speaks with experts from Virtual Science AI about how the word, “Generative,” has elevated the promise of AI.
This white paper by the MAPS Medical Communications FAWG details strategies for using modular content to increase the efficiency and accuracy of medical and scientific content to enable omnichannel engagement strategy.
In this podcast, listeners will learn practical tips from the experts on the tactics that are driving impact with today’s clinicians.Â
In this podcast, the final part of our 3-part series, our experts tackle the question of: “How does a Medical Affairs organization measure the success, or value, of omnichannel activities?”
In this podcast, part 2 of a 3-part series, our experts tackle the question of: “How does a Medical Affairs organization plan for integrating omnichannel activities?”
In this podcast, part 1 of a 3-part series, our experts in the Digital FAWG tackle the question of: “How do you define omnichannel?”
In the second podcast of this two-part series, we will discuss communicating the value of Field Medical to external stakeholders.
In this first podcast, the first of a two-part series, we will discuss communicating the value of Field Medical to internal stakeholders.
In this podcast, we explore best practices for gathering content (beyond simply creating it yourself!), and making content accessible in modern, personalized platforms.
Hosted by experienced medical communications experts and industry leaders, this webinar covers how a holistic approach towards a Publication Extender Strategy can elevate the scientific exchange between the industry and HCPs.
Pharmaceutical companies can make information easily accessible and easy to understand with publication extenders, as HCPs are in need of short form, bite-sized information to aid their medical decision making. However, in an age of information overload, a personalized, relevant approach is necessary to reach and engage them effectively.
Current practice is based on one-off, ad-hoc creation of publication extenders, and many important facets of effective communication strategies are often overlooked. The approach presented during this webinar emphasizes the importance of defining clear audience segments, using omnichannel methodology, and learning how to reach a wider audience through a variety of formats.
Participants in this webinar will learn about the benefits of a holistic Publication Extender Strategy and gain practical insights on how to implement one effectively.
Join us for this informative webinar to stay ahead of the curve in the fast-paced world of digital medical communications and learn how to leverage the power of the holistic Publication Extender Strategy to create compelling content and inform, educate, and engage HCPs more effectively.