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Measuring the Value of Medical Affairs

October 10, 2022/in Partner Circle, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Medical Affairs

This Altmetric White Paper explores how to measure the value of Medical Affairs publications beyond counting citations.

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https://medicalaffairs.org/wp-content/uploads/2021/07/Altmetric-Value-MA-2022-image.png 228 600 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-10-10 04:04:002025-07-25 16:21:48Measuring the Value of Medical Affairs

Medical Affairs Strategy for the Launch of Innovative Treatments Targeting Rare Disease

October 6, 2022/in Competency, Strategy, Overview & Vision, Position Papers, SEARCH BY TYPE, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This article outlines the aspects of Medical Affairs strategy and launch excellence specific to supporting the development and launch of treatments targeting rare diseases, providing a roadmap for MA teams and organizations undertaking this planning.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Medical-Affairs-Strategy-for-the-Launch-of-Innovative-Treatments-Targeting-Rare-Disease.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-10-06 13:11:372025-08-06 13:43:42Medical Affairs Strategy for the Launch of Innovative Treatments Targeting Rare Disease

Opening Doors: Niha Yerneni on Finding a First Medical Affairs Position

October 3, 2022/in Competency, SEARCH BY TYPE, Talent Development, Leadership & Management, Elevate Podcasts/by [email protected]

In this episode, MAPS co-founder, Kirk Shepard, speaks with Niha Yerneni about joining industry through fellowship.

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https://medicalaffairs.org/wp-content/uploads/2022/10/Opening-Doors-Niha.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2022-10-03 10:11:282025-07-10 11:19:20Opening Doors: Niha Yerneni on Finding a First Medical Affairs Position

A Strategic Partnership: Medical Strategy and Medical Communications Part 2

September 26, 2022/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

In episode 2 of this two-part series, a panel of experts discuss how you can structure roles and responsibilities, KPIs, and best practices to increase synergy between Medical Strategy and Medical Communications teams.

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https://medicalaffairs.org/wp-content/uploads/2022/09/A-strategic-Partnership.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2022-09-26 10:11:072025-07-10 11:20:48A Strategic Partnership: Medical Strategy and Medical Communications Part 2

Evolution of Roles and Talent Management in Medical Affairs Part 1: What Talent Do We Need from MA Colleagues?

September 22, 2022/in Competency, SEARCH BY TYPE, Talent Development, Webinars, Leadership & Management/by [email protected]

This Webinar series explores how roles and talent management have evolved, what new roles exist or are needed and what skills and competencies are required to succeed in these roles. From the manager’s perspective, we will discuss potential strategies for staying on top of this ever-changing field to manage and retain highly effective teams.

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https://medicalaffairs.org/wp-content/uploads/2022/09/September-22webinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2022-09-22 14:49:512025-08-15 10:21:24Evolution of Roles and Talent Management in Medical Affairs Part 1: What Talent Do We Need from MA Colleagues?

A Strategic Partnership: Medical Strategy and Medical Communications Part 1

September 19, 2022/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

In episode 1 of this two-part series, a panel of experts in Med Comm and Med Strat will discuss the roles, best practices, & ways to measure the impact of Medical Strategy and Medical Communications.

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https://medicalaffairs.org/wp-content/uploads/2022/09/Strategic-Partnership-Medical-Strat.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2022-09-19 06:55:542025-07-10 11:23:43A Strategic Partnership: Medical Strategy and Medical Communications Part 1

Best Practices for Journal Publication of Industry Sponsored Content 

September 13, 2022/in Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

In this episode of the Elevate podcast series, we speak with experts Felix David and Richard Donnelly about the tips and tricks to navigate through peer-review and get sponsored content published. 

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https://medicalaffairs.org/wp-content/uploads/2022/09/podcasts-wiley-Best-Practices.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2022-09-13 06:13:132025-07-09 14:49:44Best Practices for Journal Publication of Industry Sponsored Content 

Challenging the Status Quo: Evolving Medical Affairs Through a Capability-Centric Model

September 12, 2022/in Partner Circle, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Maria Giordano

Medical Affairs leaders of today must anticipate, shape, and inform the entire healthcare ecosystem.

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https://medicalaffairs.org/wp-content/uploads/2022/08/Syneos_Health_Canva-image.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2022-09-12 04:32:002025-07-25 16:22:12Challenging the Status Quo: Evolving Medical Affairs Through a Capability-Centric Model

How to Prioritize, Track, and Measure your Medical Communications Plan Episode 3: Pubs

September 7, 2022/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

In this third and final podcast episode in this series, we will discuss measuring and improving the reach and engagement of scientific publications.

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https://medicalaffairs.org/wp-content/uploads/2022/09/Prioritize-track.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2022-09-07 06:09:552025-07-10 11:35:29How to Prioritize, Track, and Measure your Medical Communications Plan Episode 3: Pubs

The Use of Chatbots and Conversational AI in Scaling Medical Engagement

August 31, 2022/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Webinars, Digital Trends & Opportunities/by [email protected]

In this webinar, experts will lay the foundation of what conversational AI is, best and emerging practices, provide use cases, and discuss regulatory and legal considerations.

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https://medicalaffairs.org/wp-content/uploads/2022/08/August31-webinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2022-08-31 15:42:192025-08-14 17:51:40The Use of Chatbots and Conversational AI in Scaling Medical Engagement
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