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The Role of Medical Affairs in Lifecycle Management

March 6, 2025/in Competency, Integrated Evidence Plan, Position Papers, SEARCH BY TYPE, Evidence Generation, SEARCH BY TOPIC/by Jalene Kaiser

The objective of this article is to discuss the paradigm shift in how companies plan for and deliver on the “long tail” of a drug’s impact even after Loss of Exclusivity (LoE) – a process known as lifecycle management (LCM).

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https://medicalaffairs.org/wp-content/uploads/2025/03/The-Role-of-Medical-Affairs-in-Lifecycle-Management.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-03-06 09:02:182025-08-07 16:31:39The Role of Medical Affairs in Lifecycle Management

Generative AI Application in MLR: Outcomes and Learnings

March 3, 2025/in Competency, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Digital Trends & Opportunities/by Jalene Kaiser

In this On-Demand webinar, you will discover how to view a demo on the use of GenAI in data fact validation, learn key lessons in implementing GenAI-based medical and regulatory checks, explore how to address potential gaps and identify opportunities to scale.

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https://medicalaffairs.org/wp-content/uploads/2025/03/feb28-indegene.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-03-03 10:25:232025-07-29 11:33:49Generative AI Application in MLR: Outcomes and Learnings

Embracing Omnichannel Engagement in Medical Affairs Changing Mindsets to Put External Stakeholders at the Center of Engagement

February 25, 2025/in Competency, Integrated Scientific Comms Plan & Pubs, Position Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2025/01/Embracing-Omnichannel-Engagement.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-25 16:21:572025-08-07 09:53:25Embracing Omnichannel Engagement in Medical Affairs Changing Mindsets to Put External Stakeholders at the Center of Engagement

Insights Forum: Realizing the Potential of Insights Starts with a Focus on Strategy

February 21, 2025/in Partner Circle, Insights, SEARCH BY TYPE, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this webinar, we will share how to realize the potential of insights starts with a focus on strategy

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https://medicalaffairs.org/wp-content/uploads/2025/02/eCademy-Course-no-date.png 562 1479 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-21 08:44:312025-03-03 15:28:57Insights Forum: Realizing the Potential of Insights Starts with a Focus on Strategy

Embracing Imperfection for Impact: The Bold Move to Measure Medical Impact

February 19, 2025/in Competency, Strategy, SEARCH BY TYPE, Webinars, Value & Impact/by Jalene Kaiser

In this webinar we discuss the best practices and hurdles to implement tangible medical affairs impact measurement.

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https://medicalaffairs.org/wp-content/uploads/2025/02/feb14_PCM_2-1.png 883 2324 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-19 09:45:572025-08-07 18:00:07Embracing Imperfection for Impact: The Bold Move to Measure Medical Impact

Leveraging AI for Insights Management and Analysis in Medical Affairs

February 14, 2025/in Competency, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Digital Trends & Opportunities/by Jalene Kaiser

In this On-demand webinar, we discuss how to streamline KOL engagement, measure impact effectively, and drive strategic decision-making using cutting-edge AI technologies. Discover real-world applications and success stories that showcase the potential of AI in transforming Medical Affairs operations.

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https://medicalaffairs.org/wp-content/uploads/2025/02/jan31-pcmwebinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-14 17:12:192025-07-29 11:34:58Leveraging AI for Insights Management and Analysis in Medical Affairs

Standards & Guidance: Integrated Evidence Plan

February 14, 2025/in Integrated Evidence Plan, ACCESS, MAPS Members Only, Standards & Guidance, Competency, SEARCH BY TYPE, Evidence Generation, Content Hub, Featured/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2025/02/evidenceedu.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-14 12:52:482025-06-05 13:14:08Standards & Guidance: Integrated Evidence Plan
CE&SC-ExternalScientificengagement

Standards & Guidance: External Scientific Engagement

February 7, 2025/in ACCESS, MAPS Members Only, Standards & Guidance, Competency, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Content Hub, Featured/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2023/04/CESC-External-Scientific-Engagement.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-07 08:00:002025-06-05 13:14:26Standards & Guidance: External Scientific Engagement

PXM & the Evolution of Digital Patient Engagement

February 4, 2025/in Competency, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this On-Demand webinar, we discuss how the Roche enables a Digital Patient Engagement Strategy on enterprise level, which aims to drive the evolution of patient engagement in the digital space.

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https://medicalaffairs.org/wp-content/uploads/2025/02/January29-webinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-04 11:31:572025-07-03 14:55:03PXM & the Evolution of Digital Patient Engagement

Standards & Guidance: Operational Excellence

January 31, 2025/in ACCESS, MAPS Members Only, Standards & Guidance, Competency, Strategy, SEARCH BY TYPE, Operational Excellence, Content Hub, Featured/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2025/01/Operationalexcellencestrat.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-01-31 09:37:372025-06-05 13:14:44Standards & Guidance: Operational Excellence
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