ACCESS Archives - Page 22 of 41 - Medical Affairs Professional Society

Has Medical Affairs Truly Achieved a Position as the Third Strategic Pillar?

April 14, 2022/in Competency, Strategy, ACCESS, Overview & Vision, Open Access, Career Resources Videos, Podcasts, Content Hub, Interviews & Opinions, Med Affairs Table Talk, SEARCH BY TOPIC, Medical Strategy & Launch Excellence, SEARCH BY TYPE/by Medical Affairs

Has Medical Affairs Solidified its Position as a Third Strategic Pillar?

Objectives:

Medical Affairs describes itself as a third strategic pillar in the biopharmaceutical and MedTech industries alongside R&D and Commercial. But is this truly the case or is Medical Affairs' strategic role still aspirational? And if it is in some ways aspirational, what does Medical Affairs need to do in order to truly achieve its position alongside R&D and Commercial? Here, three Medical Affairs leaders discuss these questions and offer their perspective for the future of the function.

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An Insights-Driven Approach to Creating and Refining the Integrated Medical Communication Strategy and Plan

April 13, 2022/in Competency, ACCESS, Integrated Scientific Comms Plan & Pubs, Open Access, Customer Engagement & Scientific Comms, Field Medical, Content Hub, White Papers, Insights Process, Content HUB Featured, Featured, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

In this white paper, MedComms, Field Medical and Insights Focus Area Working Groups (FAWGs) demonstrate the value of and elucidate best practices for an insights-driven collaborative approach to creating an iMC S/P.

William Sigmund, MD, MHS Joins Medical Affairs Professional Society (MAPS) Board of Directors

April 4, 2022/in ACCESS, Open Access, MAPS News & Updates, Content Hub, News, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

MAPS is honored to announce the appointment of William (Bill) Sigmund, MD, MHS, EVP and Chief Medical Officer at Becton Dickinson, to the MAPS Board of Directors.

How Can Real-World Evidence Help Medical Affairs Professionals?

March 17, 2022/in Competency, ACCESS, Open Access, RWE & HEOR, Evidence Generation, Evidence Generation, Content Hub, White Papers, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This white paper provides Medical Affairs professionals with the background and history of Real-World Evidence, and its applications in the biopharma industry to benefit patients.

Leadership Perspectives – Leadership in Medical Safety & Pharmacovigilance

March 14, 2022/in Competency, Governance, Compliance & Risk Management Fundamentals, ACCESS, Open Access, Compliance, Innovate Articles, Medical Governance & Compliance, Content Hub, Interviews & Opinions, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

How do leaders make their way to Medical Safety & Pharmacovigilance? The routes are diverse but one constant remains true: They are extremely committed to being an independent voice that amplifies their organization’s commitment to Patient Centricity.

How Digital Thinking Enables Medical Affairs Strategy

March 14, 2022/in Competency, ACCESS, Elevate Magazine, Open Access, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

Digitalization offers Medical Affairs teams the opportunity to rethink strategy and actions across the lifecycle of traditional and nontraditional products.

MAPS 2022 Global: Putting Patient Engagement at the Center of Development

March 11, 2022/in ACCESS, Competency, Open Access, Customer Engagement & Scientific Comms, Patient Centricity, Podcasts, Content Hub, SEARCH BY TOPIC, Medical Operations, SEARCH BY TYPE, Pt Centricity/by Medical Affairs

This podcast previews the MAPS 2022 Global Annual Meeting session “How Medical Affairs can best support internal and external collaborations in patient engagement,” that details the unique role of Medical Affairs in patient engagement.

How COVID Actually Improved Insight Generation and Overall Value Provision for Medical Affairs Teams

March 8, 2022/in ACCESS, Competency, Strategy, Insights, Innovate Articles, Open Access, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

One of the pandemic’s silver linings may well be gains in participation levels and the volume and quality of insights generated by eliminating the constraints of face-to-face interaction.

Developing and Executing an Integrated Medical Communications Strategy and Plan

March 8, 2022/in Integrated Scientific Comms Plan & Pubs, ACCESS, Competency, Open Access, Customer Engagement & Scientific Comms, Podcasts, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

In this podcast, we speak with presenters of the MAPS 2022 Global Annual Meeting session, “Developing and Executing and Integrated Medical Communications Strategy and Plan.”

COVID: Looking Back and Looking Forward

March 1, 2022/in Overview & Vision, ACCESS, MAPS Members Only, Competency, Strategy, COVID-Related, On-Demand Webinars & Town Halls, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Objectives:

This webinar will feature 5 medical heads providing a scorecard on how Medical Affairs throughout the APAC region have performed, given the challenging environment of the global pandemic. Based on this analysis, our expert speakers will then share their expectations and wishlists for the near future for Patients, Healthcare Community and our Industry.

Attendees of this webinar will gain insights into the following key areas:

• Looking back on the past year of COVID: how did we do?
• The impact of COVID on the healthcare community and community health
• Looking into the future: the transition to the next-normal post COVID

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