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Top 10 Most Interesting Publications of 2024

January 5, 2025/in Business / Finance, ACCESS, Competency, Open Access, Scientific & Technical Knowledge, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, Open Access, Content Hub, Content HUB Featured, Featured, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Altmetric’s top 10 most interesting publications of 2024

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https://medicalaffairs.org/wp-content/uploads/2023/04/Altmetric-Sponsored-Innovate-Dec-2024.png 883 2324 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2025-01-05 17:10:292025-03-07 11:11:15Top 10 Most Interesting Publications of 2024
Wiley Survey Featured

Optimize your Medical Education Strategy: Insights from Wiley’s 2024 HCPs’ Information Seeking Behavior Study

December 19, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Medical Education of External Stakeholders, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Podcasts, External Education, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

Experts from Wiley discuss a strategy-driven approach to Medical Education, powered by timely, credible information delivered in multiple formats.

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https://medicalaffairs.org/wp-content/uploads/2024/12/Wiley-Survey-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-12-19 06:59:212024-12-19 10:58:55Optimize your Medical Education Strategy: Insights from Wiley’s 2024 HCPs’ Information Seeking Behavior Study
Artificial intelligence Use cases in Medical Information

Artificial Intelligence (AI) Use Cases in Medical Information

December 10, 2024/in Competency, ACCESS, Scientific & Technical Knowledge, Open Access, SEARCH BY TOPIC, Open Access, Customer Engagement & Scientific Comms, Digital, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This series of the Elevate Podcast illuminates how AI and Generative AI seem to be a part of every webinar, conference, and conversation these days. This podcast will explore three proof-of-concept (POC) use cases from recent work in the field of Medical Information.

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https://medicalaffairs.org/wp-content/uploads/2024/12/AI_elevate-podcasts.png 883 2324 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-12-10 09:57:322024-12-10 10:01:35Artificial Intelligence (AI) Use Cases in Medical Information
Casey Enterprise Commercialization Process

Optimizing Patient Outcomes: Medical Affairs’ Strategic Role in the Enterprise Commercialization Process (ECP)

December 3, 2024/in Business / Finance, ACCESS, Competency, Strategy, Overview & Vision, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Innovate Articles, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, Medical Strategy & Launch Excellence, SEARCH BY TYPE/by [email protected]

Medical Affairs is uniquely positioned as the only department capable of impacting the Enterprise Commercialization Process (ECP) at every stage, from the initial product concept through the entire commercialization effort.

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https://medicalaffairs.org/wp-content/uploads/2024/12/Casey-Enterprise-Commercialization-Process.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-12-03 08:39:442024-12-03 08:39:48Optimizing Patient Outcomes: Medical Affairs’ Strategic Role in the Enterprise Commercialization Process (ECP)

Building patient partnerships in Medical Affairs: What can established and emerging biopharmaceutical companies learn from each other?

November 21, 2024/in Competency, ACCESS, SEARCH BY TOPIC, Open Access, Innovate Articles, Open Access, SEARCH BY TYPE, Patient Centricity, Customer Engagement & Scientific Comms, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by [email protected]

This article explores key questions on how Medical Affairs teams manage patient engagement across different-sized companies who have variations in focus, resources, and scale.

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https://medicalaffairs.org/wp-content/uploads/2024/11/Envision-Patient-Partnerships-Innovate.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-11-21 08:43:202024-12-03 16:23:37Building patient partnerships in Medical Affairs: What can established and emerging biopharmaceutical companies learn from each other?
AI Insights Forum Featured

AI in Medical Insights: From Implementation to Impact in Medical Affairs

November 20, 2024/in ACCESS, Competency, Strategy, Open Access, SEARCH BY TOPIC, Insights, SEARCH BY TYPE, Open Access, Innovate Articles, Digital, Content Hub, Insights Process, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This article based on the Oct 3, 2024 Insights FAWG Forum explores the potential for artificial intelligence (AI) to transform Medical Affairs, focusing on medical insights.

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https://medicalaffairs.org/wp-content/uploads/2024/11/AI-Insights-Forum-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-11-20 14:39:012024-11-21 11:07:42AI in Medical Insights: From Implementation to Impact in Medical Affairs

How pre-launch scientific activities are associated with launch success

November 20, 2024/in Strategy, Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Launch Excellence, Digital, Podcasts, Field Medical, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

Experts from Pfizer and Veeva explore a recent Veeva Pulse Report showing that targeted scientific outreach is associated with 40% faster treatment adoption.

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https://medicalaffairs.org/wp-content/uploads/2023/04/elevate-podcast-1.png 883 2324 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-11-20 11:03:112024-11-20 11:31:01How pre-launch scientific activities are associated with launch success

Regional Considerations and Challenges in Integrated Evidence Generation Planning (IEGP) 

November 5, 2024/in Competency, Integrated Evidence Plan, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Evidence Generation, Evidence Generation, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, experts explore the many challenges associated with the operationalization of global Integrated Evidence Generation Planning (IEGP) at local levels. 

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https://medicalaffairs.org/wp-content/uploads/2024/11/fixed-lumanity.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-11-05 08:00:142024-11-05 10:42:48Regional Considerations and Challenges in Integrated Evidence Generation Planning (IEGP) 

Top 10 Most “Interesting” Publications of 2024

October 29, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Podcasts, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

What makes a publication interesting or impactful? Is it number of citations? Sentiment among important stakeholders? Relevance to the largest patient population? Popular news attention? The answer depends on your strategy. Here we speak with experts from Altmetric about 10 publications that are impactful for different reasons.

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https://medicalaffairs.org/wp-content/uploads/2024/10/Altmetric-interest-impactful-featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-10-29 14:16:232024-10-29 14:16:31Top 10 Most “Interesting” Publications of 2024

The Changing Landscape of Journal Performance Measurement

October 24, 2024/in ACCESS, Strategy, Open Access, SEARCH BY TOPIC, Business Knowledge, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Luke Traeger

Take advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.

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https://medicalaffairs.org/wp-content/uploads/2024/10/Altmetric-Whitepaper.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-10-24 13:44:142024-12-03 14:27:15The Changing Landscape of Journal Performance Measurement
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