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602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073
© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.
In this webinar, three panelists explain how medical information teams are transforming customer experience through digital transformation and provide details around use of web portals, chatbots, literature search, content authoring and query management
Educational objectives: This webinar will provide the following learning objectives to the audience:
After completing this module, you will be better able to:
Articulate the roles Medical Affairs plays in the healthcare industry
Gain an understanding for the common functions and key skills in Medical Affairs
Describe the Foundational Pillars of Medical Affairs and their purpose
As Medical Affairs' audiences and outlets expand, no single channel will suffice for all communications. Instead, the activities of functions including Medical Information, Medical Communications, and Field Medical will require multichannel or omni-channel engagement. This webinar starts with an overview of multichannel vs. omnichannel engagement before offering actionable advice for Medical Affairs teams seeking to reach external stakeholders in the new normal of hybrid, asynchronous, individualized engagement.
Attendees will understand:
The goal of this webinar is to share experiences and tips on how to keep teams connected in the virtual world.
Three panelists who work with teams across multiple time zones will share how they:
This session will provide a learning opportunity for our audience by:
In this webinar, we will discuss how to:
With the evolution of technology and increasing digital literacy – further accelerated by the Covid-19 pandemic – the way HCPs consume content has evolved. During this webinar, a panel of three thought leaders in Medical Communications and Content Strategy will discuss how insights into HCP communication preferences can support the development of your digital engagement strategy and tactics.
• Understand why it is crucial to think beyond the content itself and consider HCP preferences for content consumption
• Learn how to gather HCP insights and preferences that can inform the delivery strategy for your content
• Review examples of HCP content consumption insights that shaped content delivery
Scientific publications play a key role in the ongoing communication strategy of any pharmaceutical product. The aim of a publication is to build awareness and interest amongst healthcare professionals (HCPs). However, potential readers have to be able to find these publications easily when searching for them online!
External Education is the provision of diverse learning opportunities to facilitate knowledge exchange, learning, and skills acquisition through funding of independent medical education (accredited or non-accredited), industry-led medical education, or collaborations addressing knowledge, competence, and performance gaps for HCPs, payers, and patients/caregivers. However, External Education has long been without a standardized language and practice. It is with this background in mind that the MAPS External Education Focus Area Working Group (FAWG) developed the comprehensive Standards & Guidance resource available to MAPS members here.
602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073
© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.