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The value and strategic

The Value and Strategic Implementation of Insights Management

February 8, 2023/in Competency, Strategy, Insights, White Papers, SEARCH BY TYPE, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

This White Paper provides a foundational understanding of insights management, including the definition and value of insights, processes and technologies for insights management, and key challenges in implementation.

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https://medicalaffairs.org/wp-content/uploads/2023/04/veeva_valueandstrategy-scaled.png 973 2560 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-02-08 03:01:002025-08-08 17:06:45The Value and Strategic Implementation of Insights Management

Harnessing Cross-Industry Collaboration to Navigate the Evolving Field Medical Landscape

November 2, 2022/in Competency, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Elevate Articles, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Based on discussions between 80 cross-industry Field Medical colleagues from small to large biopharmaceutical and medtech companies, this article highlights key actions for Medical Affairs teams to consider for implementation in their own organizations.

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https://medicalaffairs.org/wp-content/uploads/2022/11/Harnessing-Cross-Industry-Collaboration-to-Navigate-the-Evolving-Field-Medical-Landscape.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-11-02 10:01:332025-08-08 14:44:17Harnessing Cross-Industry Collaboration to Navigate the Evolving Field Medical Landscape

Medical Affairs Strategy for the Launch of Innovative Treatments Targeting Rare Disease

October 6, 2022/in Competency, Strategy, Overview & Vision, Position Papers, SEARCH BY TYPE, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This article outlines the aspects of Medical Affairs strategy and launch excellence specific to supporting the development and launch of treatments targeting rare diseases, providing a roadmap for MA teams and organizations undertaking this planning.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Medical-Affairs-Strategy-for-the-Launch-of-Innovative-Treatments-Targeting-Rare-Disease.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-10-06 13:11:372025-08-06 13:43:42Medical Affairs Strategy for the Launch of Innovative Treatments Targeting Rare Disease

The Future of Medical Affairs 2030

June 13, 2022/in Competency, Strategy, Overview & Vision, Position Papers, SEARCH BY TYPE, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This white paper by the MAPS Executive Consortium synthesizes the views of senior global Medical Affairs leaders to provide a unified vision for the future of Medical Affairs in society, industry, teams and as individuals.

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https://medicalaffairs.org/wp-content/uploads/2023/04/The-future-of-Medical-Affairs-2030-1.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-06-13 18:58:022025-08-06 13:08:05The Future of Medical Affairs 2030

Roles, Skills & Career Opportunities in Medical Affairs: A Primer for Job Seekers and Early-Career Professionals

May 9, 2022/in Competency, Strategy, Overview & Vision, Position Papers, SEARCH BY TYPE, Content HUB Featured, Featured/by Medical Affairs

What is Medical Affairs and what does it do in the biopharmaceutical and MedTech industries? Who works in Medical Affairs and what skills do you need to succeed? Find out in this essential guide to understanding, joining and thriving in Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Roles-Skills-Career-Opportunities-in-Medical-Affairs-A-Primer-for-Job-Seekers-and-Early-Career-Professionals-1.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-05-09 17:19:332025-08-05 16:42:59Roles, Skills & Career Opportunities in Medical Affairs: A Primer for Job Seekers and Early-Career Professionals

An Insights-Driven Approach to Creating and Refining the Integrated Medical Communication Strategy and Plan

April 13, 2022/in Integrated Scientific Comms Plan & Pubs, Competency, Position Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content HUB Featured, Featured/by Medical Affairs

In this white paper, MedComms, Field Medical and Insights Focus Area Working Groups (FAWGs) demonstrate the value of and elucidate best practices for an insights-driven collaborative approach to creating an iMC S/P.

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https://medicalaffairs.org/wp-content/uploads/2023/04/An-Insights-Driven-Approach-to-Creating-and-Refining-the-Integrated-Medical-Communication-Strategy-and-Plan.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-04-13 10:05:172025-08-05 16:07:29An Insights-Driven Approach to Creating and Refining the Integrated Medical Communication Strategy and Plan

How Can Real-World Evidence Help Medical Affairs Professionals?

March 17, 2022/in Competency, Position Papers, RWE & HEOR, SEARCH BY TYPE, Evidence Generation, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This white paper provides Medical Affairs professionals with the background and history of Real-World Evidence, and its applications in the biopharma industry to benefit patients.

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https://medicalaffairs.org/wp-content/uploads/2023/04/How-Can-Real-World-Evidence-Help-Medical-Affairs-Professionals.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-17 12:33:012025-08-05 15:25:09How Can Real-World Evidence Help Medical Affairs Professionals?

How Digital Thinking Enables Medical Affairs Strategy

March 14, 2022/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Articles, Digital Trends & Opportunities, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Digitalization offers Medical Affairs teams the opportunity to rethink strategy and actions across the lifecycle of traditional and nontraditional products.

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https://medicalaffairs.org/wp-content/uploads/2022/03/How-Digital-Thinking-Enables-Medical-Affairs-Strategy.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-14 14:11:362025-08-08 14:25:08How Digital Thinking Enables Medical Affairs Strategy

Integrated Medical Communications Strategy and Plan

February 1, 2022/in Competency, Integrated Scientific Comms Plan & Pubs, Position Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

A guide for Medical Communications cross-functional collaboration to develop an Integrated Medical Communications Strategy and Plan (iMC S/P) which is the roadmap for how a Medical Affairs team communicates its product vision and value proposition to internal and external stakeholders.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Integrated-Medical-Communications-Strategy-and-Plan.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-02-01 12:15:082025-08-05 15:14:52Integrated Medical Communications Strategy and Plan

Expert Opinions on the Collection and Use of Real-World Evidence (RWE) in China and Korea

January 18, 2022/in Competency, RWE & HEOR, SEARCH BY TYPE, Evidence Generation, Elevate Articles, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

There is growing interest globally in using real-world data (RWD) and real-world evidence (RWE) for applications including regulatory decisions, health technology assessment (HTA), pharmacovigilance and more. However, Asia currently lacks a framework to effectively collect and utilize a broad range of RWD/RWE.

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https://medicalaffairs.org/wp-content/uploads/2022/01/Expert-Opinions-on-the-Collection-and-Use-of-Real-World-Evidence-RWE-in-China-and-Korea.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-01-18 13:41:002025-08-08 14:17:14Expert Opinions on the Collection and Use of Real-World Evidence (RWE) in China and Korea
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