Turning Vision Into Value: Medical Affairs Impact in Practice
On today’s MAPS “Elevate” episode, we’ll discuss how Medical Affairs leaders present experiences from the design and implementation of impact frameworks
Through the Noise: How Medical Affairs Can Cut Content Waste and Improve Impact
Medical Affairs teams produce more content than HCPs can consume. This article by Costello Medical explores how to cut content waste through insight-led planning, modular design, smart omnichannel personalisation, and impact-focused measurement — translating efficiency into better scientific exchange and patient outcomes.”
Medical Insights Transformation in the Age of AI
How Medical Affairs teams can break free from insights bottlenecks using AI — moving from reactive reporting to proactive, curiosity-driven strategic intelligence.
Optimizing Non-Company Sponsored Research as Part of Integrated Evidence Generation: A Practical Overview to Ensure Strategic, Timely, Valuable Evidence
As the demand for increased levels of evidence grows, so too has the role of Non-Company Sponsored Research (NCSR). This position paper by the MAPS Evidence Generation Domain provides key considerations to ensure NCSR delivers strategic value.
Reinventing MLR: What Happens When AI Joins the Review Room?
On today’s MAPS “Elevate” episode, we’ll also discuss governance essentials, and a logical roadmap for responsible adoption, giving attendees the clarity and confidence needed to begin their own AI-enabled transformation.
Meaningful DOL Partnerships to Counter Global Misinformation
Health misinformation is a critical threat to global public health. This podcast draws on early insights from an ongoing pilot in Sub-Saharan Africa to identify trusted DOLs we can partner with to design effective health education and advocacy programs.
The Business of Pharmaceuticals: For Medical Affairs Professionals
Many Medical Affairs professionals lack holistic understanding of the business context in which medicines are developed or even view commercial aspects as incompatible with scientific and medical values. This paper provides fundamental understanding of business priorities, empowering Medical Affairs to contribute effectively to enterprise-wide
The Value of Medical Affairs: A CEO’s Perspective
On today’s MAPS “Elevate” episode, we’ll deep dive into how Medical Affairs professionals can strengthen their business knowledge, expand their influence across organizations, and position themselves for executive leadership.
Precision Medical Affairs in Action: Using AI and Analytics to Elevate Strategy, Engagement, and Impact
In this session, two Medical Affairs leaders will share case studies illustrating how they built global organizations with lean U.S. teams—offering practical insights for achieving efficiency, maintaining quality, and driving meaningful global impact.
Agentic AI: The Colleague You Didn’t Know You Needed
While the concept of AI agents has existed for decades, 2025 marked a turning point when they became truly practical in workplace environments.