Strategy Archives - Page 4 of 10 - Medical Affairs Professional Society

Share of Voice: Accurate measurement in a digital age

June 12, 2024/in ACCESS, Open Access, SEARCH BY TOPIC, Business Knowledge, SEARCH BY TYPE, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Innovate Articles, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, Medical Strategy & Launch Excellence, SEARCH BY TYPE/by Maria Giordano

Share of Voice used to be a numbers game to increase sales and market share. But with the advent of the digital age, Share of Voice has come to mean more than just numbers.

Why NOW is the Time to Measure Medical Impact

June 4, 2024/in Competency, Strategy, SEARCH BY TYPE, Value & Impact, Elevate Podcasts/by [email protected]

In this podcast, we explore now that we appreciate the need to demonstrate impact and technologies exist that allow us to measure impact…what’s holding us back?

Bridging the gap: How medical affairs is reshaping the future of clinical and commercial success

May 29, 2024/in Competency, Strategy, Overview & Vision, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Luke Traeger

Addressing the critical importance of integrating robust scientific understanding into the commercial journey, pinpointing the need for medical affairs to take the helm in defining and communicating the commercial value of healthcare innovations.

Medical Operations: Making the Strategy Work

April 3, 2024/in Competency, Strategy, SEARCH BY TYPE, Webinars, Operational Excellence/by [email protected]

This webinar delves into the critical aspects of how medical operations are instrumental in realizing overall medical strategy.

Implementation Science: A Catalyst for Advancing Healthcare

March 8, 2024/in Competency, SEARCH BY TYPE, Value & Impact, Innovate Articles/by Travis Hege

This introduction to implementation science offers Medical Affairs professionals a 4-step scientific approach for accelerating the adoption of evidence-based care into practice.

Unveiling the Role of Medical Affairs in the Benelux

February 28, 2024/in Competency, Strategy, Overview & Vision, SEARCH BY TYPE, Benchmark Reports, Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

Health literacy is experiencing new challenges, and Medical Affairs is uniquely positioned to lead and partner with others in this space to ensure coordination, credibility and impact.

Executive Vision: Emerging Ideas in Medical Affairs’ Role in Adapting Industry to Personalized Medicine

January 4, 2024/in Competency, Strategy, Overview & Vision, SEARCH BY TYPE, Innovate Articles, Foundational (Intro Level)/by Maria Giordano

This MAPS Executive Consortium article explores ways in which Medical Affairs can help industry adapt its practices to deal with emerging issues in the transition to personalized medicine.