Entries by MGluckle@MedicalAffairs.org

Futureproofing the MSL Role as THE Critical Success Factor in KOL Omnichannel Engagement

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Futureproofing the MSL Role as THE Critical Success Factor in KOL Omnichannel Engagement

Objectives:

In the KOL Omnichannel Engagement ecosystem, MSLs must be empowered as the center of cross-functional omnichannel engagement. This is particularly important in the Pipeline Education, Pre-Launch, and Newly Launched scenarios, where MSLs play a crucial role in delivering the latest scientific information to KOLs. To ensure that MSLs are set up for success in their expanded role, there must be an aligned view of their scientific leadership value within the cross-functional organization.  Then, it is critical to enable and design relevant people, process, and technology practices to support.  To optimize KOL Omnichannel Engagement, the life science industry must recognize the importance of the multifaceted MSL role.

The Objectives of this webinar are:

  1. Defining the multifaceted, pivotal role of MSL in KOL omnichannel engagement
  2. Clarifying the most critical empowerment needs to achieve modern-day excellence
  3. Unlocking scientific exchange impact with future-proof capabilities

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Demystifying Data in Medical Affairs Part 4: The Next Steps for You to Begin Using Data

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Demystifying Data in Medical Affairs Part 4: The Next Steps for You to Begin Using Data

Objectives:

All industries are rushing to harness rich data in order to drive progress, but how can the many data sources help Medical Affairs to show impact and drive improved patient outcomes?

In the final part of this four-part series, we will cover:

  1. A brief recap of what "data" means, issues with data and future outlook
  2. What are the next steps for medical directors to start using data now?
  3. A look at some "easy" projects involving data that medical directors may be able to start immediately
  4. A deeper look into medium/large data projects to consider for the future

This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future. These presentations will feature real-world cases that are relevant to regional and country Medical Affairs leaders, in order to highlight long-term aspirational and short-term tangible projects.

 

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How To: Compliance Partnership for Novel Channel Launches

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How To: Compliance Partnership for Novel Channel Launches

Objectives:

With continuing changes in where HCPs are going for information, Medical Affairs has to be flexible and ensure our content is reaching our audiences. This often requires approval of a novel channel for Medical Affairs, but gaining internal compliance approvals can be challenging. This webinar will focus on practical ways to optimize your partnerships with compliance to ensure successful approval and launch of novel channels.

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Getting More from Every Engagement: Practical Applications for Generative AI to Augment Tried-and-True Techniques

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Getting More from Every Engagement: Practical Applications for Generative AI to Augment Tried-and-True Techniques

Objectives:

The question on the minds of Medical Affairs: What should I know about generative Artificial Intelligence (AI) and its impact on my organization? Fueled by the rapid growth of ChatGPT, generative AI is the news topic of the year – creating a sense of urgency to understand and apply it in our day-to-day workflow against a backdrop of compliance and security concerns.

But there’s good news – generative AI can support Medical Affairs by reducing the analyzing and reporting time required by an ever-growing number of channels and a mountain of data. In the quest to separate signal from noise, generative AI has real potential – now – to cut workloads, provide more accurate insights, and add a competitive edge to teams who apply it across insight-gathering activities.

In this webinar, join industry and AI experts to:

  1. Understand the difference between the theoretical potential of generative AI and real applications Medical Affairs can leverage now
  2. Learn how and why applied generative AI enhances the value Medical Affairs can deliver to the broader organization
  3. See examples of how generative AI, married with advanced insights management technology, can securely and compliantly free Medical Affairs to be even more strategic and less burdened by time-consuming processing and analysis

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Evolution of Roles and Talent Management in Medical Affairs Part 4: How Do We Evolve Talent to Meet Evolving Needs in MA?

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Evolution of Roles and Talent Management in Medical Affairs Part 4: How Do We Evolve Talent to Meet Evolving Needs in MA?

Objectives:

With the MA field continuing to experience growth and change, understanding and managing constantly evolving roles and talent is a key success factor for MA managers worldwide. But a limited pool of qualified candidates and lengthy on-boarding process has led to a challenging, hyper-competitive market for recruiting and retaining talent.

“How do we evolve talent to meet evolving needs in MA?” In the final part of this four-part series, our expert panel of senior MA leaders will share their insights and thoughts on how we can best shape talent to be ready to meet the ever-increasing important roles of MA.

This Webinar series explores how roles and talent management have evolved, what new roles exist or are needed and what skills and competencies are required to succeed in these roles. From the manager’s perspective, we will discuss potential strategies for staying on top of this ever-changing field to manage and retain highly effective teams.

By the end of this series, we hope you will gain:

  1. Practical and actionable insights on how to define, recruit and manage roles in MA more effectively
  2. An understanding of traditional MA roles vs. what next generation roles to expect
  3. As an aspiring new talent in MA, an understanding about what MA processes are like in companies and how you could stand out during the recruitment process

 

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Harnessing the Potential of an Insights-Driven Medical Organization

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Harnessing the Potential of an Insights-Driven Medical Organization

Objectives:

Medical insights are the currency of Medical Affairs - but organizations are still struggling to leverage their insights to transform their strategy in a consistent and scalable way. Siloed insights repositories, high effort insights analysis and static reporting are leading to missed strategic opportunities.

This webinar will challenge if it is worth pursuing the long-promised potential of insights, and how this might be re-imagined to build an insights-driven medical organization. We will discuss the key challenges which limit the translation of medical insights into strategic impact and share best practices for embedding an insights culture in your organization.

● Discuss some of the key challenges facing medical insights gathering and utilization

● Share best practices to embed an insights-driven culture

● Explore the future potential of medical insights

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Crafting Strategic Objectives to Guide and Measure Success

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Crafting Strategic Objectives to Guide and Measure Success

Objectives:

Strategic objectives are a foundational component of a medical strategy and are informed by the product and therapeutic landscape – they bridge the gap between where you are now and where you want to be. The objectives ultimately lead to individual tactics and activities that will deliver on the strategy so it is imperative that the objectives are focused, specific and give proper guidance to the medical team and organization. Understanding how to develop robust strategic objectives is a skill that all Medical Affairs teams should possess. This webinar will help you build a foundational knowledge in medical strategy and objective development by covering key topics such as:

1)    Consideration of the product and therapeutic landscape

2)    Components of robust objectives

3)    Importance of collaborative objective development

4)    Fundamentals of measuring objectives

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Shifting the Paradigm (and Price) on Integrated Evidence Generation

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Shifting the Paradigm (and Price) on Integrated Evidence Generation

Objectives:

Clinical research is typically costly for sponsors and burdensome for providers and patients. New methods and approaches, such as integrated evidence generation using real-world data networks and automated study platforms, are accelerating the path from start-up to read out.

Join presenters as they explore innovative approaches for:

  1. Using technology to automate data collection and enrichment from multiple sources for studies and registries
  2. Scaling research faster and at less cost
  3. Leveraging highly automated registries and data networks as platforms to meet multiple stakeholder requirements
  4. Meeting multi-stakeholder requirements without the need for building multiple programs
  5. Filling data and evidence gaps with data linkage such as to social determinants of health, death indices and claims
  6. Regulatory and other research use cases

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Elevating Medical Education: Fireside Chat with G.A.M.E. and the Alliance Experts

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Elevating Medical Education: Fireside Chat with G.A.M.E. and the Alliance Experts

Objectives:

The Alliance and GAME are two of the most important medical education organizations. Combined they host the larger membership between industry, providers and researchers dedicated to develop, implement and measure post-graduate educational programs.

This shared webinar Alliance/GAME/MAPS EE FAWG will:

· Introduce to Medical Affairs non experts the landscape of Medical Education supporting organizations

· Discuss positions and views on different actuality topics (eg. Digital education, Chat GPT/AI, quality education)

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