Entries by Medical Affairs

Medical Omnichannel Engagement: Ready for the Training Wheels to Come Off?

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indegene webinar omnichannel featured

Objectives:

Omnichannel approaches focus on delivering a consistent, personalized experience across channels and devices. While organizations recognize that customers value an intuitive and effortless experience when interacting with Medical Affairs functions, only 27% of Medical Affairs leaders recently surveyed are implementing this capability (ref: Aspiration vs Actuality Assessing the progress of digital excellence in Medical Affairs, by the Medical Affairs Digital Strategy Council, an initiative orchestrated by Indegene).

In the spirit of “progress over perfection”, this webinar will introduce a practical view on how to develop Medical Affairs omnichannel strategies within your organization. Considerations that you should take into account when planning an omnichannel strategy will be illustrated through learnings garnered from on-ground experience.

In this webinar, we will:

1)    Articulate what is “omni” about omnichannel

2)    Identify key stakeholders to develop and execute your omnichannel strategy

3)    Implement a practical framework to planning your omnichannel engagement

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How Medical Affairs Benefits Patients and Society

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Monica de Abadal

Objectives:

As Medical Affairs professionals, it's easy to focus on the tasks that are right in front of us everyday. In this interview with Monica de Abadal, SVP and Head of Medical Affairs, North America we sat down at the MAPS 2022 Global Annual Meeting to take a step back. Here is how Medical Affairs benefits patients and society. Watch the full interview here.

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An Overview of External Education Structure, Activities and Regulations in the MedTech Industry

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External Education MedTech Featured

Objectives:

Medical technologies such as medical devices and diagnostics are set apart from pharmaceuticals in that successful deployment depends on not only equipping health care providers with the theoretical knowledge of best and safest use but also ensuring users’ practical competence. Simply, with medical technologies across the spectrum from noninvasive diagnostics to high-risk therapeutics, clinical outcomes and patient safety depend on both proper education and proper training. In fact, this training is often a gatekeeper for use, as governments, trade organizations, and even hospitals may require medical staff to be adequately trained before new medical devices can be used in their settings. External education and training of health care professionals is largely the responsibility of External Education teams within Medical Affairs. This article details the importance of the External Education function and describes best practices for the implementation of External Education related to medical diagnostics/devices within a manufacturer’s organization.

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Has Medical Affairs Truly Achieved a Position as the Third Strategic Pillar?

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Has Medical Affairs Solidified its Position as a Third Strategic Pillar?

Objectives:

Medical Affairs describes itself as a third strategic pillar in the biopharmaceutical and MedTech industries alongside R&D and Commercial. But is this truly the case or is Medical Affairs' strategic role still aspirational? And if it is in some ways aspirational, what does Medical Affairs need to do in order to truly achieve its position alongside R&D and Commercial? Here, three Medical Affairs leaders discuss these questions and offer their perspective for the future of the function.

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An Insights-Driven Approach to Creating and Refining the Integrated Medical Communication Strategy and Plan

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In this white paper, MedComms, Field Medical and Insights Focus Area Working Groups (FAWGs) demonstrate the value of and elucidate best practices for an insights-driven collaborative approach to creating an iMC S/P.

The Power of Alerts

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It can be challenging to remember to log into each of the systems consistently enough to remain aware of information that allows you to be best prepared for engagements, identify new opportunities to engage, and discover KOL insights. The best way to make sure you are getting the maximum impact on the data and systems you have available to you is to set up automated alerts.

What Comes First for Insights Management: People, Process or Technology?

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What Comes First for Insights Management: People, Process or Technology?

Objectives:

Insights management is widely acknowledged across the pharmaceutical industry as being pivotal for informing and influencing strategy. Despite this, companies approach insights gathering in a fragmented and inefficient manner, with a lack of consistent frameworks. The risk is a loss of strategic advantage due to information being synthesized too slowly, and decisions being made on old or incomplete data.

Should teams be focussing on people, processes or technology when considering how to improve their insights gathering? The key to developing a robust insights gathering approach is striking the right balance between all three. Join this webinar to understand key steps that all Medical Affairs teams can take now to move towards a more holistic approach to insights gathering activities, allowing them to make better, faster decisions.

This webinar will address:

  • • The status quo of insights gathering – what are the challenges?
  • • The recipe for a robust insights strategy – mixing people, processes and technology
  • • The future of insights gathering for Medical Affairs – what does good look like?

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