How Digital Thinking Enables Medical Affairs Strategy
Digitalization offers Medical Affairs teams the opportunity to rethink strategy and actions across the lifecycle of traditional and nontraditional products.
Entries by Medical Affairs
How to Tell a Story About Your Data
In this podcast, experts demonstrate how to implement AI-powered natural language processing to gather, interpret and integrate insights to uncover the story in your data.
Variety and Customization: Keys to Authentic Customer Relationships In the Virtual World
This webinar explores how and why variety, customization, and diversity are key to creating long-lasting and authentic relationships with key opinion leaders, healthcare providers, payers, patients, and internal stakeholders.
Identifying Skills for Impactful Remote Insights Generation and Capture
The purpose of this webinar is to identify the skills required to effectively identify, generate and capture actionable insights that align with strategic imperatives during and following a call with an HCP.
Leadership Perspectives – Developing a Cross-Sector Career
In this final article in the Leadership Perspectives series, John Pracyk interviews J&J leaders to explore a bold vision of career development that entails moving across sectors; namely, crossing over between Pharmaceuticals, Medical Devices, Vision, and Consumer Health.
How to Effectively Engage Stakeholders to Get Deeper, More Actionable Insights
This podcast focuses on how emerging tools can enable better collaboration and engagement with both internal and external stakeholders.
Leadership Perspectives – Preparing the Next Generation of Chief Medical Officers
In conversation with John Pracyk, MD, PhD, MBA, Medical Affairs leaders from Johnson & Johnson describe best practices to prepare our next generation of Chief Medical Officers.
Real World Evidence Applications and How it Can Change Medicine and Biopharma
This podcast focuses on applications of Real World Evidence including FDA criteria for accepting RWE, types of data, RWE study designs and the Totality of Evidence approach.
Measuring Impact on Medical Imperatives with Share of Scientific Voice
This webinar addresses the importance of metrics and how Share of Scientific Voice provides measurement in one of MA’s most strategically important areas.
Integrated Medical Communications Strategy and Plan
A guide for Medical Communications cross-functional collaboration to develop an Integrated Medical Communications Strategy and Plan (iMC S/P) which is the roadmap for how a Medical Affairs team communicates its product vision and value proposition to internal and external stakeholders.