Confronting the Life Science Diversity Problem
In this e-book, learn how medical affairs teams can use technology to address diversity issues in the drug development life cycle.
Measuring the Value of Medical Affairs
This Altmetric White Paper explores how to measure the value of Medical Affairs publications beyond counting citations.
WEBINAR: A New Paradigm in KOL Engagement Planning
In this webinar we’ll explore a new paradigm for engagement planning that is more customer-centric. We’ll share an agile approach focused on shared objectives (rather than siloed interactions) that enable teams to plan, coordinate and review expert engagements across functions and regions.
WEBINAR: Teamwork Makes the Dream Work: Optimizing Outcomes through Cross Functional Launch Planning
This webinar discusses the leadership role that Medical Affairs plays in the development and execution of a cross-functional launch plan. An upcoming gene therapy launch will provide real-life examples of how Medical Affairs can be an effective strategic leader through launch planning.
Challenging the Status Quo: Evolving Medical Affairs Through a Capability-Centric Model
Medical Affairs leaders of today must anticipate, shape, and inform the entire healthcare ecosystem.
A Guide to Transforming Insights into Business Value
In this Within3 White Paper, learn how Medical Affairs teams can achieve clarity, improve business function, and reduce risk with a holistic, technology-enabled approach.
Consistency in HCP Contracting: Why It’s Important and Best Practices for Improvement
Being able to track the progress of each contract as it moves through the process can provide benefits both internally and externally.
The Rise of the Digital Opinion Leader 2022
In the past 18 months, at least two variables in the DOL equation have changed.
Omnichannel Puts the Customer at the Center of Engagement: A Conversation with Sameer Lal, SVP, Indegene
MAPS speaks with Sameer Lal, SVP, Enterprise Medical Business Unit, Indegene about how to move from today’s largely siloed customer engagement framework to a truly cross-functional, omnichannel approach.
Maximizing the Value of Medical Congresses: A Guide for Medical Affairs
Congress planning is time-consuming and heavily manual, and it can be challenging to quickly share insights across the business. What’s the alternative for better medical congress planning?