The Rise of the Digital Opinion Leader 2022
In the past 18 months, at least two variables in the DOL equation have changed.
In the past 18 months, at least two variables in the DOL equation have changed.
MAPS speaks with Sameer Lal, SVP, Enterprise Medical Business Unit, Indegene about how to move from today’s largely siloed customer engagement framework to a truly cross-functional, omnichannel approach.
Congress planning is time-consuming and heavily manual, and it can be challenging to quickly share insights across the business. What’s the alternative for better medical congress planning?
Today, HCPs are taking to the internet to release new research or create a digital research community in real-time. Through social media channels like Twitter, the new thought leaders or digital opinion leaders (DOLs) share research and reach a broader audience with digital influence and presence.
In this webinar, we will:
In this webinar, you’ll learn:
The landscape for Medical Affairs is rapidly changing. The end customer experience has become much more critical than ever before. Hence, assessing the evolving needs and preferences of customers is a top priority for Medical Affairs leaders today. Given the non-promotional nature of Medical Affairs, solving this problem is a very complex process as the impact of engagements cannot be tied back to any ROI-based metrics. But from a futuristic perspective, it is imperative to ensure that for medical engagements, the right content is available from the right source via the right channel. Hence there is a strong need for approaches that help reimagine the overall customer engagement strategy for Medical Affairs via clearly articulated plans to address the unique needs of well-defined customer segments, thus enabling positive customer experiences. Such focused approaches will help redefine engagements for Medical Affairs organizations and clearly articulate the needs and experience drivers for stakeholders. The outcomes will enable medical teams to look beyond the static KOL tiers and design KOL archetypes or personas based their unique needs.
This webinar will tackle questions around how customer engagement is being approached as of today and help redefine the industry thinking on this important topic for Medical Affairs, especially in the hybrid engagement model of the future. Plus, it will also try to establish a foundation for Medical Affairs groups to develop customer-segmentation-enabled go-to market strategies.
This webinar shows how identifying areas of opportunity with current available data, and pushing teams to put our patients at the center of our efforts, we can begin implementing novel impact methodologies.
Omnichannel approaches focus on delivering a consistent, personalized experience across channels and devices. While organizations recognize that customers value an intuitive and effortless experience when interacting with Medical Affairs functions, only 27% of Medical Affairs leaders recently surveyed are implementing this capability (ref: Aspiration vs Actuality Assessing the progress of digital excellence in Medical Affairs, by the Medical Affairs Digital Strategy Council, an initiative orchestrated by Indegene).
In the spirit of “progress over perfection”, this webinar will introduce a practical view on how to develop Medical Affairs omnichannel strategies within your organization. Considerations that you should take into account when planning an omnichannel strategy will be illustrated through learnings garnered from on-ground experience.
In this webinar, we will:
1) Articulate what is “omni” about omnichannel
2) Identify key stakeholders to develop and execute your omnichannel strategy
3) Implement a practical framework to planning your omnichannel engagement
This podcast episode details 4 things Field Medical teams can do better to overcome their organizations’ struggles to engage and support external experts.
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