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Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering

Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering

March 5, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Digital, Elevate Podcasts, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

In this podcast, we dive into a really important area that can significantly influence your GenAI results – Prompt Engineering and other areas.

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https://medicalaffairs.org/wp-content/uploads/2024/03/Podcast-WordPress-DIGITAL-FAWG-PODCAST-Digital-First-AI.png 321 845 MGluckle@MedicalAffairs.org https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png MGluckle@MedicalAffairs.org2024-03-05 08:22:582024-03-05 08:23:00Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering
Utilizing Audience-Related Insights to Support Omnichannel Strategy in Medical Affairs

Utilizing Audience-Related Insights to Support Omnichannel Strategy in Medical Affairs

February 20, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Digital, Elevate Podcasts, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

In this podcast, we delve into the world of omnichannel strategies in Medical Affairs, where understanding your audience’s educational needs and communication preferences is pivotal for delivering relevant and engaging data dissemination.

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https://medicalaffairs.org/wp-content/uploads/2024/01/Podcast-WordPress-OPEN-Health-011624-1.png 321 845 MGluckle@MedicalAffairs.org https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png MGluckle@MedicalAffairs.org2024-02-20 10:10:552024-09-18 07:30:09Utilizing Audience-Related Insights to Support Omnichannel Strategy in Medical Affairs

Executive Vision: The Role of Medical Affairs in Addressing Health Literacy

February 16, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Customer Engagement & Scientific Comms, Patient Centricity, Innovate Articles, Content Hub, Foundational (Intro Level), Content HUB Featured, Featured, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Maria Giordano

Health literacy is experiencing new challenges, and Medical Affairs is uniquely positioned to lead and partner with others in this space to ensure coordination, credibility and impact.

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https://medicalaffairs.org/wp-content/uploads/2024/02/EC-Vision-5-Cover-Images.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-02-16 12:12:072024-04-26 11:59:41Executive Vision: The Role of Medical Affairs in Addressing Health Literacy

10 Reasons Digital Strategies Fail & How to Help Them Succeed

January 4, 2024/in Competency, ACCESS, SEARCH BY TOPIC, Open Access, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Articles, Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

10 reasons digital strategies fail plus ways you and your teams can navigate between the icebergs of these failures on the way to success.

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https://medicalaffairs.org/wp-content/uploads/2024/01/10-Reasons-Digital-Fail-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-01-04 10:35:442024-01-04 10:35:4610 Reasons Digital Strategies Fail & How to Help Them Succeed

Executive Vision: Emerging Ideas in Medical Affairs’ Role in Adapting Industry to Personalized Medicine

January 4, 2024/in ACCESS, Strategy, Overview & Vision, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Innovate Articles, Content Hub, Foundational (Intro Level), Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Maria Giordano

This MAPS Executive Consortium article explores ways in which Medical Affairs can help industry adapt its practices to deal with emerging issues in the transition to personalized medicine.

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https://medicalaffairs.org/wp-content/uploads/2024/01/EC-4-Image-1.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-01-04 10:24:142024-04-24 14:10:21Executive Vision: Emerging Ideas in Medical Affairs’ Role in Adapting Industry to Personalized Medicine
Leveraging AI for Medical Affairs

Leveraging AI for Medical Affairs

November 14, 2023/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Customer Engagement & Scientific Comms, Digital, Elevate Podcasts, Digital Trends & Opportunities, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

In this podcast, MAPS speaks with experts from Pfizer and Putnam Associates about the most exciting current uses of AI and also where we may be headed in the future.

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https://medicalaffairs.org/wp-content/uploads/2023/11/Podcast-WordPress-Putnam-111423.png 321 845 MGluckle@MedicalAffairs.org https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png MGluckle@MedicalAffairs.org2023-11-14 10:22:302023-12-07 18:31:57Leveraging AI for Medical Affairs

Executive Vision: How Medical Affairs Will Help the Biopharmaceutical and MedTech industries Adapt to Meet the Needs of a Changing Society

November 6, 2023/in ACCESS, Competency, Strategy, Overview & Vision, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Innovate Articles, Content Hub, Foundational (Intro Level), Content HUB Featured, Featured, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Maria Giordano

The MAPS Executive Consortium details how Medical Affairs will drive the evolution of industry to match the needs of a changing society.

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https://medicalaffairs.org/wp-content/uploads/2023/11/Cover-MAPS-Executive-Vision-Article-3.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-11-06 19:00:242024-04-25 12:23:18Executive Vision: How Medical Affairs Will Help the Biopharmaceutical and MedTech industries Adapt to Meet the Needs of a Changing Society
Charlotte CMO featured 2

MAPS Appoints Charlotte Kremer, MD, MBA, as Chief Medical Officer

November 3, 2023/in Competency, ACCESS, Open Access, MAPS News & Updates, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

“I see Medical Affairs co-leading the pharmaceutical and MedTech industries into a new era of patient-centered evidence generation and communication in a valued-based world,” Kremer says.

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https://medicalaffairs.org/wp-content/uploads/2023/11/Charlotte-CMO-featured-2.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-11-03 10:23:152023-12-07 18:36:52MAPS Appoints Charlotte Kremer, MD, MBA, as Chief Medical Officer
MAPA Pt Centered Solutions Featured

Patient-Centered Solutions: Navigating challenges & unlocking value through patient engagement

November 2, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, Elevate Podcasts, Health Equity, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Travis Hege

MAPS speaks with Liz de Somer, CEO of Medicines Australia and Sharon Winton, CEO of Lymphoma Australia to explore patient engagement from the perspectives of industry and patient associations.

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https://medicalaffairs.org/wp-content/uploads/2023/11/MAPA-Pt-Centered-Solutions-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-11-02 09:58:212023-12-07 18:49:15Patient-Centered Solutions: Navigating challenges & unlocking value through patient engagement
Identifying and Quantifying Unmet Medical Needs: Expert Perspective on Enabling Field Medical with Data

Identifying and Quantifying Unmet Medical Needs: Expert Perspective on Enabling Field Medical with Data

October 31, 2023/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, External Scientific Engagement, Elevate Podcasts, Customer Engagement & Scientific Comms, Field Medical, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

This podcast reviews new ways of identifying and quantifying opportunities for field medical impact with disease-state analytics.

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https://medicalaffairs.org/wp-content/uploads/2023/10/Podcast-WordPress-Veeva-102723.png 321 845 MGluckle@MedicalAffairs.org https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png MGluckle@MedicalAffairs.org2023-10-31 13:03:142023-12-08 08:08:01Identifying and Quantifying Unmet Medical Needs: Expert Perspective on Enabling Field Medical with Data
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