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How Do Publications Find Their Audience?

How Do Publications Find Their Audience?

February 2, 2024/in Competency, ACCESS, Integrated Scientific Comms Plan & Pubs, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Foundational (Intro Level), Content Hub, Insights Process, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This webinar explores how we can ensure best practices in journal selection and publication performance.

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https://medicalaffairs.org/wp-content/uploads/2024/02/On-Demand-WordPress-Digital-Science-Webinar-020224.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-02-02 15:31:452024-05-03 13:20:10How Do Publications Find Their Audience?
Unlocking the Potential of a Medical Affairs Budget

Unlocking the Potential of a Medical Affairs Budget

January 26, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TOPIC, SEARCH BY TYPE, Customer Engagement & Scientific Comms, On-Demand Webinars & Town Halls, Content Hub, SEARCH BY TOPIC, Medical Strategy & Launch Excellence, SEARCH BY TYPE/by [email protected]

This webinar features expert speakers focusing on how to unlock the potential of a Medical Affairs budget, including how to prioritize and how to create once, but publish many to maximize the impact of engagements.

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https://medicalaffairs.org/wp-content/uploads/2024/01/On-Demand-WordPress-OPEN-Health-012624.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-01-26 14:07:542024-05-03 14:56:32Unlocking the Potential of a Medical Affairs Budget
Delivering an Effective Data Dissemination Strategy in a Transforming Industry

Delivering an Effective Data Dissemination Strategy in a Transforming Industry

January 19, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This webinar, with expert insight and examples from industry, explores how an aligned data dissemination strategy ensures that data reaches its full impact.

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https://medicalaffairs.org/wp-content/uploads/2024/01/On-Demand-WordPress-HCG-011924.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-01-19 16:36:162024-05-03 14:57:51Delivering an Effective Data Dissemination Strategy in a Transforming Industry

10 Reasons Digital Strategies Fail & How to Help Them Succeed

January 4, 2024/in Competency, ACCESS, Elevate Magazine, SEARCH BY TOPIC, Open Access, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

10 reasons digital strategies fail plus ways you and your teams can navigate between the icebergs of these failures on the way to success.

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https://medicalaffairs.org/wp-content/uploads/2024/01/10-Reasons-Digital-Fail-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-01-04 10:35:442024-01-04 10:35:4610 Reasons Digital Strategies Fail & How to Help Them Succeed

Executive Vision: Emerging Ideas in Medical Affairs’ Role in Adapting Industry to Personalized Medicine

January 4, 2024/in ACCESS, Strategy, Overview & Vision, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Innovate Articles, Content Hub, Foundational (Intro Level), Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, Medical Strategy & Launch Excellence, SEARCH BY TYPE/by Maria Giordano

This MAPS Executive Consortium article explores ways in which Medical Affairs can help industry adapt its practices to deal with emerging issues in the transition to personalized medicine.

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https://medicalaffairs.org/wp-content/uploads/2024/01/EC-4-Image-1.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-01-04 10:24:142024-04-24 14:10:21Executive Vision: Emerging Ideas in Medical Affairs’ Role in Adapting Industry to Personalized Medicine
Innovative Roles Between Medical and Commercial - Where Should the Limit Be?

Innovative Roles Between Medical and Commercial – Where Should the Limit Be?

December 15, 2023/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This webinar aims to explore and provide a nuanced understanding of Innovative Medical Affairs roles within the pharmaceutical industry for critical evaluation by the Medical Affairs community, including new “Hybrid Medical Science Liaison (MSL)” roles ranging from business savvy to more commercial oriented MSLs.

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https://medicalaffairs.org/wp-content/uploads/2023/12/On-Demand-WordPress-CRA-Dec-15.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-12-15 14:44:312024-04-12 14:07:56Innovative Roles Between Medical and Commercial – Where Should the Limit Be?
Pub Summaries Featured

What to Consider When Developing Publication-Related Summaries to Support Field Medical

December 14, 2023/in Competency, ACCESS, Integrated Scientific Comms Plan & Pubs, SEARCH BY TOPIC, Elevate Magazine, Open Access, Digital, Customer Engagement & Scientific Comms, Field Medical, Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

The authors present planning, process, compliance, and copyright considerations for both author- and sponsor-led publication enhancers.

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https://medicalaffairs.org/wp-content/uploads/2023/12/Pub-Summaries-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-12-14 07:39:432024-05-03 15:00:37What to Consider When Developing Publication-Related Summaries to Support Field Medical
Building Medical Affairs as a Strategic Partner in Clinical Development

Building Medical Affairs as a Strategic Partner in Clinical Development

December 1, 2023/in MAPS Members Only, Competency, Drug Development Fundamentals, ACCESS, Scientific & Technical Knowledge, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Evidence Generation, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This webinar provides the Medical Affairs community with a differentiated and bold view to drive the future state of Medical Affairs and what “good” looks like regarding the role of Medical Affairs in Clinical Development.

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https://medicalaffairs.org/wp-content/uploads/2023/12/On-Demand-WordPress-Syneos-120123.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-12-01 14:10:592024-04-24 13:27:38Building Medical Affairs as a Strategic Partner in Clinical Development
Medical Affairs Mastery: Shaping the Future of MedTech with MAPS

Medical Affairs Mastery: Shaping the Future of MedTech with MAPS

November 29, 2023/in Competency, Strategy, Overview & Vision, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

Join the MAPS Med Tech FAWG as they discuss “Medical Affairs Mastery: Shaping the Future of MedTech with MAPS”!

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https://medicalaffairs.org/wp-content/uploads/2023/11/On-Demand-WordPress-MedTech-Webinar-112923.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-11-29 16:28:562024-04-12 13:57:23Medical Affairs Mastery: Shaping the Future of MedTech with MAPS
Leveraging AI for Medical Affairs

Leveraging AI for Medical Affairs

November 14, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Podcasts, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, MAPS speaks with experts from Pfizer and Putnam Associates about the most exciting current uses of AI and also where we may be headed in the future.

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https://medicalaffairs.org/wp-content/uploads/2023/11/Podcast-WordPress-Putnam-111423.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-11-14 10:22:302023-12-07 18:31:57Leveraging AI for Medical Affairs
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