Harnessing the Potential of an Insights-Driven Medical Organization

Harnessing the Potential of an Insights-Driven Medical Organization

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Harnessing the Potential of an Insights-Driven Medical Organization

Objectives:

Medical insights are the currency of Medical Affairs - but organizations are still struggling to leverage their insights to transform their strategy in a consistent and scalable way. Siloed insights repositories, high effort insights analysis and static reporting are leading to missed strategic opportunities.

This webinar will challenge if it is worth pursuing the long-promised potential of insights, and how this might be re-imagined to build an insights-driven medical organization. We will discuss the key challenges which limit the translation of medical insights into strategic impact and share best practices for embedding an insights culture in your organization.

● Discuss some of the key challenges facing medical insights gathering and utilization

● Share best practices to embed an insights-driven culture

● Explore the future potential of medical insights

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Crafting Strategic Objectives to Guide and Measure Success

Crafting Strategic Objectives to Guide and Measure Success

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Crafting Strategic Objectives to Guide and Measure Success

Objectives:

Strategic objectives are a foundational component of a medical strategy and are informed by the product and therapeutic landscape – they bridge the gap between where you are now and where you want to be. The objectives ultimately lead to individual tactics and activities that will deliver on the strategy so it is imperative that the objectives are focused, specific and give proper guidance to the medical team and organization. Understanding how to develop robust strategic objectives is a skill that all Medical Affairs teams should possess. This webinar will help you build a foundational knowledge in medical strategy and objective development by covering key topics such as:

1)    Consideration of the product and therapeutic landscape

2)    Components of robust objectives

3)    Importance of collaborative objective development

4)    Fundamentals of measuring objectives

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Shifting the Paradigm (and Price) on Integrated Evidence Generation

Shifting the Paradigm (and Price) on Integrated Evidence Generation

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Shifting the Paradigm (and Price) on Integrated Evidence Generation

Objectives:

Clinical research is typically costly for sponsors and burdensome for providers and patients. New methods and approaches, such as integrated evidence generation using real-world data networks and automated study platforms, are accelerating the path from start-up to read out.

Join presenters as they explore innovative approaches for:

  1. Using technology to automate data collection and enrichment from multiple sources for studies and registries
  2. Scaling research faster and at less cost
  3. Leveraging highly automated registries and data networks as platforms to meet multiple stakeholder requirements
  4. Meeting multi-stakeholder requirements without the need for building multiple programs
  5. Filling data and evidence gaps with data linkage such as to social determinants of health, death indices and claims
  6. Regulatory and other research use cases

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Elevating Medical Education: Fireside Chat with G.A.M.E. and the Alliance Experts

Elevating Medical Education: Fireside Chat with G.A.M.E. and the Alliance Experts

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Elevating Medical Education: Fireside Chat with G.A.M.E. and the Alliance Experts

Objectives:

The Alliance and GAME are two of the most important medical education organizations. Combined they host the larger membership between industry, providers and researchers dedicated to develop, implement and measure post-graduate educational programs.

This shared webinar Alliance/GAME/MAPS EE FAWG will:

· Introduce to Medical Affairs non experts the landscape of Medical Education supporting organizations

· Discuss positions and views on different actuality topics (eg. Digital education, Chat GPT/AI, quality education)

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Optimize your Field Medical Team for the Omnichannel World

Optimize your Field Medical Team for the Omnichannel World

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In this podcast, experts from the “Optimize your Field Medical Team for the Omnichannel World” workshop at the MAPS 2023 America’s Conference discuss the outcomes & insights of that workshop & how Field Medical can build skills & garner support to effectively implement omnichannel strategies.

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Collaborative Content Featured

Collaborative Scientific Content Development: Meeting the Needs of MSLs and KOLs

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This article highlights a collaborative approach to content creation in which insights from MSLs were used to develop concepts for educational tools that were shared with key opinion leaders (KOLs).

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Medically Trained AI for Insights Generation and Communication

Medically Trained AI for Insights Generation and Communication

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In this podcast, MAPS speaks with experts from Virtual Science AI about how the word, “Generative,” has elevated the promise of AI.

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Modular Content Featured

Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement

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This white paper by the MAPS Medical Communications FAWG details strategies for using modular content to increase the efficiency and accuracy of medical and scientific content to enable omnichannel engagement strategy.

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Grow Engagement with HCPs: Findings from the Wiley HCP Survey

Grow Engagement with HCPs: Findings from the Wiley HCP Survey

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In this podcast, listeners will learn practical tips from the experts on the tactics that are driving impact with today’s clinicians. 

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