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The Top Trends Driving Agility in Commercial Compliance

April 9, 2024/in ACCESS, Open Access, SEARCH BY TOPIC, White Papers, Compliance, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

The more the industry evolves, the more compliance teams need to keep pace with this change. The good news is there are 6 actionable steps you can make to stay ahead of the dynamic pressure.

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https://medicalaffairs.org/wp-content/uploads/2024/04/IQVIA-Top-Trends-White-Paper-2024.png 228 600 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-04-09 13:00:332024-05-09 10:14:35The Top Trends Driving Agility in Commercial Compliance
How Machine Learning Can Be Used to Understand Audiences

How Machine Learning Can Be Used to Understand Audiences

April 9, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Customer Engagement & Scientific Comms, Digital, Podcasts, Digital Trends & Opportunities, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, we explore machine learning as a way to get information about an audience.

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https://medicalaffairs.org/wp-content/uploads/2024/04/Podcast-WordPress-Digital-Science-040424-1.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-04-09 07:19:402024-05-11 09:04:21How Machine Learning Can Be Used to Understand Audiences
Medical Operations: Making the Strategy Work

Medical Operations: Making the Strategy Work

April 3, 2024/in ACCESS, MAPS Members Only, Competency, Strategy, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Operational Excellence, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This webinar delves into the critical aspects of how medical operations are instrumental in realizing overall medical strategy.

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https://medicalaffairs.org/wp-content/uploads/2024/04/On-Demand-WordPress-MedOps-Webinar-040324.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-04-03 15:33:052024-09-18 07:28:02Medical Operations: Making the Strategy Work

Executive Vision: The Role of Medical Affairs in Achieving Health Equity

March 20, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Evidence Generation, Health Equity, Innovate Articles, Content Hub, Foundational (Intro Level), Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Maria Giordano

Through our lens into real-world issues that affect equitable use of industry innovations, Medical Affairs can drive the transformation of industry from a drug-centric perspective to a patient-centric perspective. This article discusses a few of these opportunities.

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https://medicalaffairs.org/wp-content/uploads/2024/03/Article-6-Images.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-03-20 16:41:482024-04-26 11:58:27Executive Vision: The Role of Medical Affairs in Achieving Health Equity

Omnichannel integration in Medical Affairs: from aspiration to reality

March 18, 2024/in ACCESS, Partner Circle, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Innovate Articles, Content HUB Featured, Featured, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Omnichannel communication is the strategy of integrating various communication channels, both digital and non-digital, and joining multiple communication touchpoints to provide a seamless, personalized experience, and unified identity across all channels, devices, and touchpoints: the customer (namely HCPs and patients), rather than the product, is at the center.

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https://medicalaffairs.org/wp-content/uploads/2024/03/IPG-Innovate-Article-Cover-Image.png 228 600 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-03-18 02:44:002024-05-11 09:34:51Omnichannel integration in Medical Affairs: from aspiration to reality
Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering

Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering

March 5, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Podcasts, Digital Trends & Opportunities, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, we dive into a really important area that can significantly influence your GenAI results – Prompt Engineering and other areas.

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https://medicalaffairs.org/wp-content/uploads/2024/03/Podcast-WordPress-DIGITAL-FAWG-PODCAST-Digital-First-AI.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-03-05 08:22:582024-03-05 08:23:00Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering
Generative AI: Use Cases, Their Impact, and What’s Next for Medical Affairs

Generative AI: Use Cases, Their Impact, and What’s Next for Medical Affairs

March 1, 2024/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This webinar will give attendees a better understanding of use-cases of Generative AI in Medical Affairs and will show results to help inform thinking and build a future roadmap.

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https://medicalaffairs.org/wp-content/uploads/2024/03/On-Demand-WordPress-Indegene-Webinar-030124.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-03-01 14:37:392024-04-25 12:16:09Generative AI: Use Cases, Their Impact, and What’s Next for Medical Affairs
Patient Engagement in the Clinical Development Phase: The Role of Medical Affairs

Patient Engagement in the Clinical Development Phase: The Role of Medical Affairs

February 28, 2024/in ACCESS, MAPS Members Only, Competency, Drug Development Fundamentals, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Patient Centricity, Foundational (Intro Level), Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by [email protected]

This webinar will focus on the role of Medical Affairs to lead patient engagement in clinical development.

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https://medicalaffairs.org/wp-content/uploads/2024/02/On-Demand-WordPress-Patient-Centricity-Webinar-022824.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-02-28 13:48:062024-04-12 14:46:45Patient Engagement in the Clinical Development Phase: The Role of Medical Affairs
Medical Affairs Benelux Featured

Unveiling the Role of Medical Affairs in the Benelux

February 28, 2024/in Competency, ACCESS, Strategy, Overview & Vision, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Benchmark Reports and Surveys, Chapters, Field Medical, Content Hub, Content HUB Featured, Chapter: France, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

Health literacy is experiencing new challenges, and Medical Affairs is uniquely positioned to lead and partner with others in this space to ensure coordination, credibility and impact.

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https://medicalaffairs.org/wp-content/uploads/2024/02/Benelux-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-02-28 09:51:412024-04-26 11:59:14Unveiling the Role of Medical Affairs in the Benelux
Utilizing Audience-Related Insights to Support Omnichannel Strategy in Medical Affairs

Utilizing Audience-Related Insights to Support Omnichannel Strategy in Medical Affairs

February 20, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Customer Engagement & Scientific Comms, Digital, Podcasts, Digital Trends & Opportunities, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, we delve into the world of omnichannel strategies in Medical Affairs, where understanding your audience’s educational needs and communication preferences is pivotal for delivering relevant and engaging data dissemination.

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https://medicalaffairs.org/wp-content/uploads/2024/01/Podcast-WordPress-OPEN-Health-011624-1.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-02-20 10:10:552024-09-18 07:30:09Utilizing Audience-Related Insights to Support Omnichannel Strategy in Medical Affairs
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