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Medical Operations: Making the Strategy Work

April 3, 2024/in Competency, Strategy, SEARCH BY TYPE, Webinars, Operational Excellence/by [email protected]

This webinar delves into the critical aspects of how medical operations are instrumental in realizing overall medical strategy.

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https://medicalaffairs.org/wp-content/uploads/2024/04/April3-webinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-04-03 15:33:052025-08-15 17:04:40Medical Operations: Making the Strategy Work

Executive Vision: The Role of Medical Affairs in Achieving Health Equity

March 20, 2024/in Competency, SEARCH BY TYPE, Evidence Generation, Health Equity, Innovate Articles/by Maria Giordano

Through our lens into real-world issues that affect equitable use of industry innovations, Medical Affairs can drive the transformation of industry from a drug-centric perspective to a patient-centric perspective. This article discusses a few of these opportunities.

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https://medicalaffairs.org/wp-content/uploads/2024/03/Executive-Vision.png 642 1690 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-03-20 16:41:482025-07-15 14:19:10Executive Vision: The Role of Medical Affairs in Achieving Health Equity

Omnichannel integration in Medical Affairs: from aspiration to reality

March 18, 2024/in ACCESS, SEARCH BY TOPIC, Partner Circle, SEARCH BY TYPE, Open Access, Innovate Articles, Content HUB Featured, Featured, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Omnichannel communication is the strategy of integrating various communication channels, both digital and non-digital, and joining multiple communication touchpoints to provide a seamless, personalized experience, and unified identity across all channels, devices, and touchpoints: the customer (namely HCPs and patients), rather than the product, is at the center.

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https://medicalaffairs.org/wp-content/uploads/2024/03/IPG-Innovate-Article-Cover-Image.png 228 600 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-03-18 02:44:002024-05-11 09:34:51Omnichannel integration in Medical Affairs: from aspiration to reality

Implementation Science: A Catalyst for Advancing Healthcare

March 8, 2024/in Competency, SEARCH BY TYPE, Value & Impact, Innovate Articles/by Travis Hege

This introduction to implementation science offers Medical Affairs professionals a 4-step scientific approach for accelerating the adoption of evidence-based care into practice.

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https://medicalaffairs.org/wp-content/uploads/2024/03/Implementation-Science.png 642 1690 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-03-08 10:51:362025-07-15 14:22:34Implementation Science: A Catalyst for Advancing Healthcare

Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering

March 5, 2024/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Podcasts/by [email protected]

In this podcast, we dive into a really important area that can significantly influence your GenAI results – Prompt Engineering and other areas.

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https://medicalaffairs.org/wp-content/uploads/2024/03/Digital-First-GenAI.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-03-05 08:22:582025-07-10 09:19:13Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering

Generative AI: Use Cases, Their Impact, and What’s Next for Medical Affairs

March 1, 2024/in Competency, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Digital Trends & Opportunities/by [email protected]

This webinar will give attendees a better understanding of use-cases of Generative AI in Medical Affairs and will show results to help inform thinking and build a future roadmap.

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https://medicalaffairs.org/wp-content/uploads/2024/03/March1-pcmwebinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-03-01 14:37:392025-08-15 16:59:54Generative AI: Use Cases, Their Impact, and What’s Next for Medical Affairs

Patient Engagement in the Clinical Development Phase: The Role of Medical Affairs

February 28, 2024/in Competency, Drug Development Fundamentals, Scientific & Technical Knowledge, SEARCH BY TYPE, Webinars/by [email protected]

This webinar will focus on the role of Medical Affairs to lead patient engagement in clinical development.

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https://medicalaffairs.org/wp-content/uploads/2024/02/Feb28-webinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-02-28 13:48:062025-08-15 16:54:26Patient Engagement in the Clinical Development Phase: The Role of Medical Affairs
Benchmark - unvieling

Unveiling the Role of Medical Affairs in the Benelux

February 28, 2024/in Overview & Vision, Competency, Strategy, SEARCH BY TYPE, Benchmark Reports, Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

Health literacy is experiencing new challenges, and Medical Affairs is uniquely positioned to lead and partner with others in this space to ensure coordination, credibility and impact.

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https://medicalaffairs.org/wp-content/uploads/2024/02/01_Feb-28-2024.png 883 2324 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-02-28 09:51:412025-08-07 16:19:45Unveiling the Role of Medical Affairs in the Benelux

Executive Vision: The Role of Medical Affairs in Addressing Health Literacy

February 16, 2024/in Competency, SEARCH BY TYPE, Evidence Generation, Health Equity, Innovate Articles, Foundational (Intro Level)/by Maria Giordano

Health literacy is experiencing new challenges, and Medical Affairs is uniquely positioned to lead and partner with others in this space to ensure coordination, credibility and impact.

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https://medicalaffairs.org/wp-content/uploads/2024/02/Executive-Vision-Health-Literacy.png 642 1690 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-02-16 12:12:072025-07-15 14:27:19Executive Vision: The Role of Medical Affairs in Addressing Health Literacy

Leading with Agility – A Superpower for Medical Leaders

February 9, 2024/in Competency, Leadership Models, SEARCH BY TYPE, Webinars, Leadership & Management/by [email protected]

This webinar will introduce the six signature traits of Inclusive Leadership, explore what being an inclusive leader really means and how using these traits can make us more successful.

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https://medicalaffairs.org/wp-content/uploads/2024/02/feb9-pcmwebinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-02-09 14:45:382025-08-15 16:46:12Leading with Agility – A Superpower for Medical Leaders
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