The Psychology of Impact in Pharma
/in Competency, Strategy, SEARCH BY TYPE, Value & Impact, Innovate Articles, Featured/by Jalene KaiserHere, we explore the application of the SCARF (status, certainty, autonomy, relatedness, and fairness) model, learned helplessness, and locus of control to the assessment of impact in the pharmaceutical industry and describe approaches by which hesitancy can be overcome.
Are we truly measuring what matters in Medical Affairs?
/in Competency, SEARCH BY TYPE, Innovate Articles/by Jalene KaiserThis article summarizes an engaging Roundtable discussion, emphasizing the transformative influence of metrics, data, and technology, particularly Artificial Intelligence (AI), on the strategic role of Medical Affairs.
The Future is Agentic: Unlocking AI’s Potential for Medical Insights
/in Competency, Strategy, Insights, SEARCH BY TYPE, Innovate Articles/by Jalene KaiserDiscover how Agnetic is harnessing AI to revolutionize healthcare, unlocking powerful medical insights for better, faster, and more personalized care.
Collecting, Curating, and Activating Medical Affairs Knowledge in the AI Era
/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles/by Jalene KaiserThe Mission to Humanise Healthcare
/in Innovate Articles, Partner Circle Publications/by Jalene KaiserAI in Action: Revolutionizing Scientific Congresses from Concept to Conclusion
/in Competency, SEARCH BY TOPIC, Partner Circle, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Innovate Articles, Partner Circle Publications/by Jalene KaiserSucceed and Share: the Medical Affairs Launch Imperative
/in Competency, Strategy, Partner Circle, SEARCH BY TOPIC, SEARCH BY TYPE, Launch Excellence, Innovate Articles, Partner Circle Publications, Medical Strategy & Launch Excellence/by Jalene KaiserHow to Use RWD to Measure the Clinical Impact of Medical Strategies
/in Competency, Strategy, Partner Circle, Insights, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, Insights Process, Partner Circle Publications/by Jalene KaiserDo THIS, not THAT: Best Practices to Drive More Impactful Medical Communication Strategies
/in Competency, Integrated Scientific Comms Plan & Pubs, Partner Circle, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Innovate Articles, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene KaiserAs Med Ed teams adopt new tech, it’s key to know how physicians prefer learning. This article shares 2025 MAPS tips with simple “do THIS, not THAT” strategies.