AI in Action: Revolutionizing Scientific Congresses from Concept to Conclusion
/in Competency, SEARCH BY TOPIC, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Innovate Articles, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene KaiserOutsourced Field Medical Teams: A Real-World Debate
/in Competency, Strategy, Insights, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, Content HUB Featured, Featured, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene KaiserPowered by People, Enhanced by AI
/in Competency, Strategy, SEARCH BY TOPIC, SEARCH BY TYPE, Communication Skills, Operational Excellence, Leadership & Management, Innovate Articles, Content HUB Featured, Featured, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene KaiserSucceed and Share: the Medical Affairs Launch Imperative
/in Competency, ACCESS, Strategy, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Launch Excellence, Innovate Articles, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, Medical Strategy & Launch Excellence, SEARCH BY TYPE/by Jalene KaiserHow to Use RWD to Measure the Clinical Impact of Medical Strategies
/in Competency, Strategy, Insights, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, Insights Process, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene KaiserDo THIS, not THAT: Best Practices to Drive More Impactful Medical Communication Strategies
/in Competency, Integrated Scientific Comms Plan & Pubs, Partner Circle, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Innovate Articles, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene KaiserAs Med Ed teams adopt new tech, it’s key to know how physicians prefer learning. This article shares 2025 MAPS tips with simple “do THIS, not THAT” strategies.
Omnichannel Insights – Driving Engagement Strategy
/in Strategy, Competency, Insights, SEARCH BY TYPE, Innovate Articles/by Jalene KaiserMedical Affairs gathers insights from both internal and external sources, disseminating them cross-functionally to support a range of applications, including evidence generation planning, content development, HCP engagement, customer targeting, and strategy development. This article highlights key learnings from the ‘Omnichannel Insights – Driving Engagement Strategy’ forum.
Digital Opinion Leaders and HCP Influence Mapping
/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Innovate Articles, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene KaiserThis article summarizes insights from a 2025 MAPS Roundtable where Medical Affairs leaders discussed emerging trends in digital engagement, focusing on the rise of Digital Opinion Leaders (DOLs) and strategies for Healthcare Professional (HCP) influence mapping. The conversation highlighted how innovative approaches are reshaping disease awareness and stakeholder relationships.
Optimizing launch insights strategy
/in Competency, Strategy, Overview & Vision, Innovate Articles, Partner Circle Publications/by Jalene KaiserPharma launch plans often overlook a critical driver of success: a formal insights strategy.