Innovate Articles Archives - Medical Affairs Professional Society

Collecting, Curating, and Activating Medical Affairs Knowledge in the AI Era

September 10, 2025/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles/by Jalene Kaiser

Stronger Together: Medical Affairs and Publications in Strategic Collaboration to Achieve Patient-Centricity Goals

September 2, 2025/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Innovate Articles/by Jalene Kaiser

The Role of Technology in Enhancing the Value of Medical Affairs

August 26, 2025/in SEARCH BY TYPE, Innovate Articles/by Jalene Kaiser

This article is a summary of BGB Group’s 2025 Roundtable in London and outlines how Medical Affairs can lead digital transformation by leveraging AI and integrated tools, while addressing data, security, and adoption challenges to enhance strategic impact.

Optimizing Publication Planning for Impact: Harnessing Key Signals and AI for Smarter Journal Selection

August 19, 2025/in SEARCH BY TYPE, Innovate Articles/by Jalene Kaiser

This article explores how AI and signal integration can modernize publication planning, enable more strategic journal selection, and enhance publication impact.

Beyond the Prescriber: The Importance of Broadening Medical Affairs Engagement

August 12, 2025/in Competency, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Innovate Articles/by Jalene Kaiser

As healthcare continues to evolve, broadening Medical Affairs engagement from prescribers to the full ecosystem of healthcare partners is no longer optional, but essential for treatment success.

The Mission to Humanise Healthcare

August 5, 2025/in Innovate Articles, Partner Circle Publications/by Jalene Kaiser

AI in Action: Revolutionizing Scientific Congresses from Concept to Conclusion

July 3, 2025/in Competency, SEARCH BY TOPIC, Partner Circle, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Partner Circle Publications/by Jalene Kaiser

Succeed and Share: the Medical Affairs Launch Imperative

June 18, 2025/in Competency, Strategy, SEARCH BY TOPIC, Partner Circle, SEARCH BY TYPE, Launch Excellence, Innovate Articles, Partner Circle Publications, Medical Strategy & Launch Excellence/by Jalene Kaiser

How to Use RWD to Measure the Clinical Impact of Medical Strategies

June 17, 2025/in Competency, Strategy, Insights, SEARCH BY TOPIC, Partner Circle, SEARCH BY TYPE, Innovate Articles, Insights Process, Partner Circle Publications/by Jalene Kaiser

Do THIS, not THAT: Best Practices to Drive More Impactful Medical Communication Strategies

May 13, 2025/in Competency, Integrated Scientific Comms Plan & Pubs, Partner Circle, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Innovate Articles, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

As Med Ed teams adopt new tech, it’s key to know how physicians prefer learning. This article shares 2025 MAPS tips with simple “do THIS, not THAT” strategies.

Follow Us