The Psychology of Impact in Pharma
Here, we explore the application of the SCARF (status, certainty, autonomy, relatedness, and fairness) model, learned helplessness, and locus of control to the assessment of impact in the pharmaceutical industry and describe approaches by which hesitancy can be overcome.
Are we truly measuring what matters in Medical Affairs?
This article summarizes an engaging Roundtable discussion, emphasizing the transformative influence of metrics, data, and technology, particularly Artificial Intelligence (AI), on the strategic role of Medical Affairs.
The Future is Agentic: Unlocking AI’s Potential for Medical Insights
Discover how Agnetic is harnessing AI to revolutionize healthcare, unlocking powerful medical insights for better, faster, and more personalized care.
Do THIS, not THAT: Best Practices to Drive More Impactful Medical Communication Strategies
As Med Ed teams adopt new tech, it’s key to know how physicians prefer learning. This article shares 2025 MAPS tips with simple “do THIS, not THAT” strategies.