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Outsourced Field Medical Teams: A Real-World Debate

June 20, 2025/in Competency, Strategy, SEARCH BY TOPIC, Insights, SEARCH BY TYPE, Innovate Articles, Content HUB Featured, Featured, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2025/06/amplity-article-scaled.png 973 2560 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-06-20 09:59:262025-06-20 14:39:47Outsourced Field Medical Teams: A Real-World Debate

Powered by People, Enhanced by AI

June 18, 2025/in Competency, Strategy, SEARCH BY TOPIC, SEARCH BY TYPE, Communication Skills, Operational Excellence, Leadership & Management, Innovate Articles, Content HUB Featured, Featured, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2023/04/epikast-article-scaled.png 973 2560 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-06-18 14:22:562025-06-19 14:49:53Powered by People, Enhanced by AI
Succeed and Share

Succeed and Share: the Medical Affairs Launch Imperative

June 18, 2025/in Competency, ACCESS, Strategy, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Launch Excellence, Innovate Articles, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2023/04/Prescient-article-scaled.png 973 2560 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-06-18 11:02:062025-06-25 10:38:38Succeed and Share: the Medical Affairs Launch Imperative
How to use RWD

How to Use RWD to Measure the Clinical Impact of Medical Strategies

June 17, 2025/in Competency, Strategy, Insights, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, Insights Process, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2023/04/Komodo_article-scaled.png 973 2560 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-06-17 17:19:202025-06-18 15:19:14How to Use RWD to Measure the Clinical Impact of Medical Strategies

Do THIS, not THAT: Best Practices to Drive More Impactful Medical Communication Strategies

May 13, 2025/in Partner Circle, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

As Med Ed teams adopt new tech, it’s key to know how physicians prefer learning. This article shares 2025 MAPS tips with simple “do THIS, not THAT” strategies.

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https://medicalaffairs.org/wp-content/uploads/2025/05/Sermo_Innovate-roundtable_ad_5_14_25.png 669 1760 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-05-13 13:47:482025-06-20 12:07:06Do THIS, not THAT: Best Practices to Drive More Impactful Medical Communication Strategies
Leveraging AI

Omnichannel Insights – Driving Engagement Strategy

May 6, 2025/in Competency, ACCESS, Insights, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Innovate Articles, Content Hub, Content HUB Featured, Insights Process, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

Medical Affairs gathers insights from both internal and external sources, disseminating them cross-functionally to support a range of applications, including evidence generation planning, content development, HCP engagement, customer targeting, and strategy development. This article highlights key learnings from the ‘Omnichannel Insights – Driving Engagement Strategy’ forum.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Leveraging-AI-1.png 482 1268 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-05-06 16:17:012025-05-07 13:32:33Omnichannel Insights – Driving Engagement Strategy

Digital Opinion Leaders and HCP Influence Mapping

April 30, 2025/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Innovate Articles, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This article summarizes insights from a 2025 MAPS Roundtable where Medical Affairs leaders discussed emerging trends in digital engagement, focusing on the rise of Digital Opinion Leaders (DOLs) and strategies for Healthcare Professional (HCP) influence mapping. The conversation highlighted how innovative approaches are reshaping disease awareness and stakeholder relationships.

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https://medicalaffairs.org/wp-content/uploads/2025/04/Innovate-Roundtable-Adnexi-2025.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-04-30 10:39:252025-05-30 13:38:36Digital Opinion Leaders and HCP Influence Mapping
Innovate Roundtable - Optimizing Launch Insights Strategy

Optimizing launch insights strategy

April 17, 2025/in Competency, Strategy, Overview & Vision, Innovate Articles, Partner Circle Publications/by Jalene Kaiser

Pharma launch plans often overlook a critical driver of success: a formal insights strategy.

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https://medicalaffairs.org/wp-content/uploads/2025/04/Innovate-Roundtable-Optimizing-Launch-Insights.png 482 1268 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-04-17 12:24:522025-05-16 13:55:25Optimizing launch insights strategy

Redefining Medical Affairs Strategy with Data

March 20, 2025/in Competency, Strategy, ACCESS, Overview & Vision, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, Featured, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Johnson & Johnson’s Medical Affairs team is transforming strategy with data-driven insights, moving beyond traditional approaches to identify key opinion leaders, improve advisory board diversity, and enhance patient journey mapping. With H1’s analytics, they are shifting from quantity to quality in engagements, advancing health equity, and leveraging AI for smarter decision-making.

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https://medicalaffairs.org/wp-content/uploads/2025/03/H1-article-March-2025.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2025-03-20 11:08:512025-04-24 17:44:59Redefining Medical Affairs Strategy with Data

Digitizing Your SCP: A Modular Approach to Medical Content

February 18, 2025/in Open Access, Innovate Articles, Content HUB Featured, Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Medical content is different from promotional content – it’s all about clinical data, real-world evidence, and scientific narratives. So, as you adopt a modular strategy for your medical content, why use a promotional approach?

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https://medicalaffairs.org/wp-content/uploads/2023/04/Veeva-article-Feb-2025.png 602 1584 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2025-02-18 15:13:512025-04-30 16:05:54Digitizing Your SCP: A Modular Approach to Medical Content
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