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AI Maturity in Literature Workflows: Insights from a Medical Affairs Roundtable

July 17, 2025/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2023/04/digital_science_article-scaled.png 973 2560 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-07-17 10:56:012025-07-17 13:36:43AI Maturity in Literature Workflows: Insights from a Medical Affairs Roundtable

AI in Action: Revolutionizing Scientific Congresses from Concept to Conclusion

July 3, 2025/in Competency, SEARCH BY TOPIC, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Innovate Articles, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2023/04/openhealth-scaled.png 973 2560 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-07-03 14:38:182025-07-15 13:57:43AI in Action: Revolutionizing Scientific Congresses from Concept to Conclusion

Outsourced Field Medical Teams: A Real-World Debate

June 20, 2025/in Competency, Strategy, Insights, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, Content HUB Featured, Featured, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2023/04/amplity_roundtable-scaled.png 973 2560 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-06-20 09:59:262025-07-15 13:58:13Outsourced Field Medical Teams: A Real-World Debate

Powered by People, Enhanced by AI

June 18, 2025/in Competency, Strategy, SEARCH BY TOPIC, SEARCH BY TYPE, Communication Skills, Operational Excellence, Leadership & Management, Innovate Articles, Content HUB Featured, Featured, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2025/06/Epikast_article-scaled.png 973 2560 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-06-18 14:22:562025-07-15 13:59:12Powered by People, Enhanced by AI
Succeed and Share

Succeed and Share: the Medical Affairs Launch Imperative

June 18, 2025/in Competency, ACCESS, Strategy, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Launch Excellence, Innovate Articles, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, Medical Strategy & Launch Excellence, SEARCH BY TYPE/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2023/04/Prescient_roundtable-scaled.png 973 2560 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-06-18 11:02:062025-07-15 13:59:42Succeed and Share: the Medical Affairs Launch Imperative
How to use RWD

How to Use RWD to Measure the Clinical Impact of Medical Strategies

June 17, 2025/in Competency, Strategy, Insights, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, Insights Process, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2023/04/komodo_article-1-scaled.png 973 2560 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-06-17 17:19:202025-07-15 14:02:20How to Use RWD to Measure the Clinical Impact of Medical Strategies

Do THIS, not THAT: Best Practices to Drive More Impactful Medical Communication Strategies

May 13, 2025/in Competency, Integrated Scientific Comms Plan & Pubs, Partner Circle, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Innovate Articles, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

As Med Ed teams adopt new tech, it’s key to know how physicians prefer learning. This article shares 2025 MAPS tips with simple “do THIS, not THAT” strategies.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Sermo_article-scaled.png 973 2560 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-05-13 13:47:482025-07-15 12:16:46Do THIS, not THAT: Best Practices to Drive More Impactful Medical Communication Strategies
Leveraging AI

Omnichannel Insights – Driving Engagement Strategy

May 6, 2025/in Strategy, Competency, Insights, SEARCH BY TYPE, Innovate Articles/by Jalene Kaiser

Medical Affairs gathers insights from both internal and external sources, disseminating them cross-functionally to support a range of applications, including evidence generation planning, content development, HCP engagement, customer targeting, and strategy development. This article highlights key learnings from the ‘Omnichannel Insights – Driving Engagement Strategy’ forum.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Leveraging-AI-1.png 482 1268 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-05-06 16:17:012025-07-15 13:44:10Omnichannel Insights – Driving Engagement Strategy

Digital Opinion Leaders and HCP Influence Mapping

April 30, 2025/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Innovate Articles, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This article summarizes insights from a 2025 MAPS Roundtable where Medical Affairs leaders discussed emerging trends in digital engagement, focusing on the rise of Digital Opinion Leaders (DOLs) and strategies for Healthcare Professional (HCP) influence mapping. The conversation highlighted how innovative approaches are reshaping disease awareness and stakeholder relationships.

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https://medicalaffairs.org/wp-content/uploads/2025/04/Innovate-Roundtable-Adnexi-2025.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-04-30 10:39:252025-05-30 13:38:36Digital Opinion Leaders and HCP Influence Mapping
Innovate Roundtable - Optimizing Launch Insights Strategy

Optimizing launch insights strategy

April 17, 2025/in Competency, Strategy, Overview & Vision, Innovate Articles, Partner Circle Publications/by Jalene Kaiser

Pharma launch plans often overlook a critical driver of success: a formal insights strategy.

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https://medicalaffairs.org/wp-content/uploads/2025/04/Innovate-Roundtable-Optimizing-Launch-Insights.png 482 1268 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-04-17 12:24:522025-05-16 13:55:25Optimizing launch insights strategy
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