SEARCH BY TOPIC Archives - Page 7 of 43 - Medical Affairs Professional Society

Generative AI: Use Cases, Their Impact, and What’s Next for Medical Affairs

March 1, 2024/in Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

Generative AI: Use Cases, Their Impact, and What’s Next for Medical Affairs

Objectives:

As the dust starts to settle around the hype with Generative AI, we believe that the opportunity is right before us to get truly “human-like” understanding at scale. Gen AI allows a unique ability to convert unstructured data into structured information, glean insights and then create a variety of medical content in a myriad of formats.

The webinar will showcase results from use of Generative AI in medical information, content generation and insights. It will also focus on stance taken by industry bodies Journals, Societies, ISMPP [International Society of Publications Professionals] and Regulators in releasing guidance to their members.

It will conclude by taking a crystal ball to look at how the future is unfolding with an ecosystem of models and technologies.

By the end of this webinar, attendees should have a better understanding of use-cases of Generative AI in Medical Affairs and will see results to help inform thinking and build a future roadmap.

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Patient Engagement in the Clinical Development Phase: The Role of Medical Affairs

February 28, 2024/in Competency, Drug Development Fundamentals, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Patient Centricity, Foundational (Intro Level), Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by MGluckle@MedicalAffairs.org

Patient Engagement in the Clinical Development Phase: The Role of Medical Affairs

Objectives:

This webinar will focus on the role of Medical Affairs to lead patient engagement in clinical development.

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Unveiling the Role of Medical Affairs in the Benelux

February 28, 2024/in Benchmark Reports and Surveys, Strategy, Overview & Vision, Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Chapters, Field Medical, Content Hub, Content HUB Featured, Chapter: France, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

Health literacy is experiencing new challenges, and Medical Affairs is uniquely positioned to lead and partner with others in this space to ensure coordination, credibility and impact.

Utilizing Audience-Related Insights to Support Omnichannel Strategy in Medical Affairs

February 20, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Podcasts, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

In this podcast, we delve into the world of omnichannel strategies in Medical Affairs, where understanding your audience’s educational needs and communication preferences is pivotal for delivering relevant and engaging data dissemination.

Executive Vision: The Role of Medical Affairs in Addressing Health Literacy

February 16, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Innovate Articles, Customer Engagement & Scientific Comms, Patient Centricity, Content Hub, Foundational (Intro Level), Content HUB Featured, Featured, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Maria Giordano

Health literacy is experiencing new challenges, and Medical Affairs is uniquely positioned to lead and partner with others in this space to ensure coordination, credibility and impact.

Leading with Agility – A Superpower for Medical Leaders

February 9, 2024/in Leadership Models, ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Leadership & Management, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

Leading with Agility – A Superpower for Medical Leaders

Objectives:

What will it take to be a great leader now and in the future? This webinar will introduce the six signature traits of Inclusive Leadership, explore what being an inclusive leader really means and how using these traits can make us more successful.

At the end of the webinar, participants will:

· Be more familiar with the 6 signature traits of inclusive leadership

· Have explored strategies to help lead diverse groups

· Be better able to identify critical skills to lead in times of significant change

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How Do Publications Find Their Audience?

February 2, 2024/in MAPS Members Only, Competency, ACCESS, Integrated Scientific Comms Plan & Pubs, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Foundational (Intro Level), Content Hub, Insights Process, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

How Do Publications Find Their Audience?

Objectives:

Getting your research published is challenging enough, but how do you know if you're choosing a journal that will deliver the right audience, and once published, how can you find out if your article is performing as it should? Publishing research is important for many reasons - peer review, establishing a public record, proving efficacy and safety - but without an audience to read, engage and - hopefully - act on your research, it could be taken as an empty gesture. Not all publications are created equal - but they all have a potential audience. Prior to publication, how can we ensure best practice in journal selection and publication performance? Then post publication how can we use data to drive new insights to support this crucial activity in Medical Affairs; analysing and contextualising the information to accurately understand what they mean within the context of your therapeutic area?

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Unlocking the Potential of a Medical Affairs Budget

January 26, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by MGluckle@MedicalAffairs.org

Unlocking the Potential of a Medical Affairs Budget

Objectives:

A webinar featuring expert speakers focusing on how to unlock the potential of a Medical Affairs budget, including how to prioritize and how to create once, but publish many’ to maximize the impact of engagements.

This webinar aims to discuss and address the following questions:

When creating strategic and tactical plans – what are the most effective ways to prioritise planned Medical Affairs activities versus a limited and scrutinised budget
What are the most important measures of value for initiatives and activities in the Medical Affairs space – how can one best gauge and communicate the likely value of planned activities
When delivering Medical Affairs initiatives and activities what are the industry best practices / innovations that allow maximum value and impact for the most cost-effective budget

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BOOK RELEASE: MAPS Medical Affairs Textbook

January 26, 2024/in Competency, ACCESS, Strategy, Overview & Vision, Career Development, Open Access, SEARCH BY TOPIC, Compliance, SEARCH BY TYPE, MAPS News & Updates, Digital, Evidence Generation, External Education, Field Medical, Content Hub, Foundational (Intro Level), Insights Process, Interviews & Opinions, Leadership & Management Skills, Med Tech, Medical Communications, Medical Info, Medical Operations, Medical Strategy & Launch Excellence, Pt Centricity, Rare Disease/by Travis Hege

MEDICAL AFFAIRS: The Roles, Value and Practice of Medical Affairs in the Biopharmaceutical and Medical Technology Industries (Taylor & Francis, 2024)

Delivering an Effective Data Dissemination Strategy in a Transforming Industry

January 19, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

Delivering an Effective Data Dissemination Strategy in a Transforming Industry

Objectives:

We live in an extraordinary time. A time of continued change and innovation for society, our industry and for medical communications.

Data dissemination is key in the journey of Medical Affairs, but the fabric of data dissemination is transforming in its science and data, audiences, HCP preferences and demands as well as in technology and channels of communications.

While data generation is imperative, a misaligned data dissemination strategy will only result in data not reaching its full potential.

So, how are medical communicators embracing the transformations in data dissemination?

This webinar, with expert insight and examples from industry, explores how pharma is embracing these changes in practice.

By the end of this panel discussion, participants will:

Comprehend the key areas of transformation impacting medical communications and data dissemination.
Gain insights into how pharma is planning for and best practices in embracing these key transformational trends, supported by expert observations and real-world case examples

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