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Bridging the Gap: Understanding and Implementing Gap Analyses

Bridging the Gap: Understanding and Implementing Gap Analyses

June 28, 2023/in ACCESS, MAPS Members Only, Data Gap Identification, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Evidence Generation, Content Hub, Medical Communications, SEARCH BY TOPIC, Medical Strategy & Launch Excellence, SEARCH BY TYPE/by [email protected]

The intent of this webinar is to demonstrate how to conduct gap analyses to identify needs, or deficiencies, within your Medical plan,​ as well as demonstrate how to apply results of gap analyses to effectively address needs.

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https://medicalaffairs.org/wp-content/uploads/2023/06/On-Demand-WordPress-Med-Strat-Webinar-June-28.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-28 14:36:142024-04-12 12:40:39Bridging the Gap: Understanding and Implementing Gap Analyses
Rising Stars, Hidden Jewels and Unicorn KOLs - Can We Identify Them and Is It Useful?

Rising Stars, Hidden Jewels and Unicorn KOLs – Can We Identify Them and Is It Useful?

June 28, 2023/in ACCESS, Partner Circle, Open Access, SEARCH BY TOPIC, Open Access, Digital, Elevate Podcasts, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, two data specialists discuss the ways in which Medical Affairs professionals can use this data to discover your next generation of researchers, those influencers whose voices are heard on Twitter, and how your KOLs are interacting with others online.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Podcast-WordPress-Digital-Science-0627123.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-28 08:46:182024-02-22 15:41:34Rising Stars, Hidden Jewels and Unicorn KOLs – Can We Identify Them and Is It Useful?
Leadership in Hybrid Customer Engagements

Leadership in Hybrid Customer Engagements

June 23, 2023/in MAPS Members Only, ACCESS, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Field Medical, Content Hub/by [email protected]

The intent of this webinar is to have a discussion on which strategies are working, and how leading companies are defining success for field medical teams in hybrid engagements.

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https://medicalaffairs.org/wp-content/uploads/2023/06/On-Demand-WordPress-ZS-June-23.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-23 15:01:142024-04-12 12:37:00Leadership in Hybrid Customer Engagements

AI Application in Medical Affairs – Advanced Course

June 9, 2023/in ACCESS, MAPS Members Only, SEARCH BY TOPIC, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub, E-Learning Courses/by Jalene Kaiser

AI Application in Medical Affairs – Advanced Course

This course includes

  1. 2 hours of on-demand learning content
  2. Downloadable resources
  3. Access on Mobile
  4. Certificate of Completion

What you will learn?

  1. An Overview of digital transformation underway in Medical Affairs
  2. Modular content creation using artificial intelligence (AI)
  3. The use of AI on medical information query management
  4. AI applications used for medical, legal, and regulatory (MLR) review
  5. AI tools used for personalizing customer interactions
  6. Insight generation using AI

Course description

This comprehensive course is tailored to professionals in the pharmaceutical, biotechnology, and medical device industries who work in Medical Affairs functions. It addresses the impact of technology and automation on Medical Affairs in the post–COVID-19 era, which has been accelerated by the pandemic.

This curriculum delves into the utilization of AI in the creation of personalized content, management of medical queries, and prediction of customer engagement pathways.

Additionally, it examines the use of AI in MLR review processes to allow for a more strategic allocation of resources and highlights current AI applications utilized in MLR reviews.

Furthermore, this curriculum explores the application of AI in personalizing customer interactions and utilizing next-best actions, content affinity, and channel affinity in Medical Affairs interactions, as well as AI’s role in generating insights.

Our on-demand content, which includes animations and rich graphics, is presented in a clear and concise manner, making it easy to understand and apply in real-world scenarios. Upon successful completion of the Certification Quiz, a downloadable version of this curriculum will be made available to users..

Learning activities/assessments: eLearning self-paced modules, knowledge checks, and a brief pre- and post-test

Approximate time to complete the activity: 120 minutes

Prerequisites: The eLearning module “Artificial Intelligence Foundations for Medical Affairs” is highly recommended.

Audience: Intermediate-level content for Medical Affairs professionals who have digital experience

Credits: As an IACET Accredited Provider, Medical Affairs Professional Society offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard. MAPS is authorized by IACET to offer 0.2 CEUs for this program. 

Participants/attendees must complete 100% of the program and receive a minimum of 70% on the post program assessment.

At the conclusion of this online learning activity, participants should be able to:

1. Recall the impact of technology and automation across Medical Affairs in a post-Covid-19 world especially accelerated due to the pandemic

2. Articulate the potential business cases for AI within the Medical Affairs function

3. Describe the use of AI in modular content creation to deliver personalized targeted content

4. Explain how AI can help in the content supply chain and query management

5. Identify how the integration of AI and data sources predicts an ideal customer engagement pathway

6. Explain the need for AI in MLR review to allow reviewers to do more strategic work

7. List a few examples of AI applications in MLR review

8. Explain the role of AI in advanced MI portal search

9. Discuss the importance of conversational AI in customer interactions

10. Describe how AI can help in insight generation

11. List a few use cases of insight generation using AI in Medical Affairs

https://medicalaffairs.org/wp-content/uploads/2023/06/AI-Application.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2023-06-09 08:14:452024-06-07 07:55:48AI Application in Medical Affairs – Advanced Course

Bill Tidwell: Engaging Organized Customers

June 7, 2023/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, Career Development, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Innovate Articles, Content Hub, Interviews & Opinions, Leadership & Management Skills/by Medical Affairs

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Bill Tidwell, Director, Field Based Medicine | Health System and Payor Strategy at Boehringer Ingelheim about engaging organized customers.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Bill-Tidwell-Organized-Customers-TLI.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-06-07 13:11:182024-04-26 12:05:49Bill Tidwell: Engaging Organized Customers
Digital First Medical Information: Innovative Content in MI

Digital First Medical Information: Innovative Content in MI

June 6, 2023/in ACCESS, SEARCH BY TOPIC, Open Access, Open Access, Medical Information, Digital, Elevate Podcasts, Customer Engagement & Scientific Comms, Content Hub, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this episode, listeners will better understand what innovative content is in the context of Medical Information while setting expectations of HCPs in accessing innovative content.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Podcast-WordPress-DIGITAL-FAWG-PODCAST-MI-Episode-01.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-06 08:00:542023-11-10 14:18:22Digital First Medical Information: Innovative Content in MI

Using Engagement Tools Strategically to Get the Most from Advisory Boards

June 1, 2023/in Strategy, ACCESS, Open Access, SEARCH BY TOPIC, Insights, SEARCH BY TYPE, SEARCH BY TYPE, Innovate Articles, Content Hub, Insights Process/by Travis Hege

Advisory boards bring together a selection of key opinion leaders to discuss a topic important to a life sciences company. Here is how to use engagement technologies to generate actionable insights from your next ad board.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Levitan-Ad-Boards-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-06-01 09:00:442023-11-10 14:19:16Using Engagement Tools Strategically to Get the Most from Advisory Boards
Demystifying Data in Medical Affairs Part 3: Data and the Future of Medical Affairs

Demystifying Data in Medical Affairs Part 3: Data and the Future of Medical Affairs

May 9, 2023/in ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Evidence Generation, Innovative Evidence Generation, Content Hub, Insights Process/by [email protected]

This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future.

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https://medicalaffairs.org/wp-content/uploads/2023/05/On-Demand-WordPress-APAC-Webinar-Data-Part-3-050923.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-05-09 12:33:412024-04-11 15:12:57Demystifying Data in Medical Affairs Part 3: Data and the Future of Medical Affairs

Robert Kersting & Robin Winter-Sperry: The Power of External Partnerships

May 3, 2023/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Innovate Articles, Content Hub, Interviews & Opinions/by Medical Affairs

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Robin Winter-Sperry and Robert Kersting, PharmD, Global Head, Scientific Alliances, Novartis, about the need for multi-stakeholder partnerships.

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https://medicalaffairs.org/wp-content/uploads/2023/05/External-Partnerships-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-05-03 14:02:202024-04-26 12:06:09Robert Kersting & Robin Winter-Sperry: The Power of External Partnerships

Jim Wilkinson, PhD: Developing Staff to be the Leaders of Tomorrow

April 28, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Career Development, SEARCH BY TYPE, Talent Development, Leadership & Management, Other, Content Hub, Interviews & Opinions, Leadership & Management Skills/by Medical Affairs

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Jim Wilkinson, PhD, Vice President, Global & US Medical Affairs, Amgen, about how to develop Medical Affairs talent into tomorrow’s leaders.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Jim-Wilkinson-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-04-28 09:41:142023-11-10 14:22:50Jim Wilkinson, PhD: Developing Staff to be the Leaders of Tomorrow
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