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Digital First Scientific Communications - Defining Omnichannel: An Ongoing Debate

Digital First Scientific Communications – Defining Omnichannel: An Ongoing Debate

August 1, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, part 1 of a 3-part series, our experts in the Digital FAWG tackle the question of: “How do you define omnichannel?”

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https://medicalaffairs.org/wp-content/uploads/2023/08/Podcast-WordPress-DIGITAL-FAWG-PODCAST-Series_-Omnichannel-Ep-01.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-08-01 06:56:242024-05-11 09:41:11Digital First Scientific Communications – Defining Omnichannel: An Ongoing Debate
How to Use Modular Content & Netflix-Style Content Hubs to Engage HCPs

How to Use Modular Content & Netflix-Style Content Hubs to Engage HCPs

July 5, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, Digital, Podcasts, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, we explore best practices for gathering content (beyond simply creating it yourself!), and making content accessible in modern, personalized platforms.

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https://medicalaffairs.org/wp-content/uploads/2023/07/Podcast-WordPress-Evermed-070523.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-07-05 11:49:432023-07-05 11:52:52How to Use Modular Content & Netflix-Style Content Hubs to Engage HCPs
Rising Stars, Hidden Jewels and Unicorn KOLs - Can We Identify Them and Is It Useful?

Rising Stars, Hidden Jewels and Unicorn KOLs – Can We Identify Them and Is It Useful?

June 28, 2023/in ACCESS, Partner Circle, Open Access, SEARCH BY TOPIC, Open Access, Digital, Podcasts, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, two data specialists discuss the ways in which Medical Affairs professionals can use this data to discover your next generation of researchers, those influencers whose voices are heard on Twitter, and how your KOLs are interacting with others online.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Podcast-WordPress-Digital-Science-0627123.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-28 08:46:182024-02-22 15:41:34Rising Stars, Hidden Jewels and Unicorn KOLs – Can We Identify Them and Is It Useful?

AI Application in Medical Affairs – Advanced Course

June 9, 2023/in MAPS Members Only, E-Learning Courses, ACCESS, SEARCH BY TOPIC, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub/by Jalene Kaiser

AI Application in Medical Affairs – Advanced Course

This course includes

  1. 2 hours of on-demand learning content
  2. Downloadable resources
  3. Access on Mobile
  4. Certificate of Completion

What you will learn?

  1. An Overview of digital transformation underway in Medical Affairs
  2. Modular content creation using artificial intelligence (AI)
  3. The use of AI on medical information query management
  4. AI applications used for medical, legal, and regulatory (MLR) review
  5. AI tools used for personalizing customer interactions
  6. Insight generation using AI

Course description

This comprehensive course is tailored to professionals in the pharmaceutical, biotechnology, and medical device industries who work in Medical Affairs functions. It addresses the impact of technology and automation on Medical Affairs in the post–COVID-19 era, which has been accelerated by the pandemic.

This curriculum delves into the utilization of AI in the creation of personalized content, management of medical queries, and prediction of customer engagement pathways.

Additionally, it examines the use of AI in MLR review processes to allow for a more strategic allocation of resources and highlights current AI applications utilized in MLR reviews.

Furthermore, this curriculum explores the application of AI in personalizing customer interactions and utilizing next-best actions, content affinity, and channel affinity in Medical Affairs interactions, as well as AI’s role in generating insights.

Our on-demand content, which includes animations and rich graphics, is presented in a clear and concise manner, making it easy to understand and apply in real-world scenarios. Upon successful completion of the Certification Quiz, a downloadable version of this curriculum will be made available to users..

Learning activities/assessments: eLearning self-paced modules, knowledge checks, and a brief pre- and post-test

Approximate time to complete the activity: 120 minutes

Prerequisites: The eLearning module “Artificial Intelligence Foundations for Medical Affairs” is highly recommended.

Audience: Intermediate-level content for Medical Affairs professionals who have digital experience

Credits: As an IACET Accredited Provider, Medical Affairs Professional Society offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard. MAPS is authorized by IACET to offer 0.2 CEUs for this program. 

Participants/attendees must complete 100% of the program and receive a minimum of 70% on the post program assessment.

At the conclusion of this online learning activity, participants should be able to:

1. Recall the impact of technology and automation across Medical Affairs in a post-Covid-19 world especially accelerated due to the pandemic

2. Articulate the potential business cases for AI within the Medical Affairs function

3. Describe the use of AI in modular content creation to deliver personalized targeted content

4. Explain how AI can help in the content supply chain and query management

5. Identify how the integration of AI and data sources predicts an ideal customer engagement pathway

6. Explain the need for AI in MLR review to allow reviewers to do more strategic work

7. List a few examples of AI applications in MLR review

8. Explain the role of AI in advanced MI portal search

9. Discuss the importance of conversational AI in customer interactions

10. Describe how AI can help in insight generation

11. List a few use cases of insight generation using AI in Medical Affairs

https://medicalaffairs.org/wp-content/uploads/2023/06/AI-Application.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2023-06-09 08:14:452024-06-07 07:55:48AI Application in Medical Affairs – Advanced Course

Transforming Evidence Generation with Data Visualization: New Approaches for Medical Affairs

June 7, 2023/in ACCESS, SEARCH BY TOPIC, Elevate Magazine, Open Access, Evidence Generation, Digital, Innovative Evidence Generation, Evidence Generation, Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

As evidence generation becomes more advanced and integrated into Medical Affairs strategic plans, there is a greater need to maximize its impact by leveraging emerging digital technologies to communicate complex clinical and nonclinical data.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Transforming-Evidence-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-06-07 10:29:442023-11-10 14:17:30Transforming Evidence Generation with Data Visualization: New Approaches for Medical Affairs
Digital First Medical Information: Innovative Content in MI

Digital First Medical Information: Innovative Content in MI

June 6, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, Medical Information, Digital, Customer Engagement & Scientific Comms, Podcasts, Content Hub, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this episode, listeners will better understand what innovative content is in the context of Medical Information while setting expectations of HCPs in accessing innovative content.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Podcast-WordPress-DIGITAL-FAWG-PODCAST-MI-Episode-01.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-06 08:00:542023-11-10 14:18:22Digital First Medical Information: Innovative Content in MI
How ChatGPT Will Disrupt Medical Affairs

How ChatGPT Will Disrupt Medical Affairs

March 8, 2023/in MAPS Members Only, ACCESS, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Content Hub, Med Tech, Scientific & Technical Knowledge/by [email protected]

ChatGPT is disrupting content creation, from term papers to journal articles to online information mills and more. This webinar gathers three thought leaders at the cutting edge of this issue to vision how ChatGPT may augment or, at times, undermine the practice of Medical Affairs in areas such as Medical Information, Omnichannel engagement and more.

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https://medicalaffairs.org/wp-content/uploads/2023/03/On-Demand-WordPress-ChatGPT-Webinar-Data-030823.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-03-08 15:48:532024-04-11 14:56:34How ChatGPT Will Disrupt Medical Affairs
Digital Structures Medical AffairsFeatured

Integrated, Centralized and Decentralized Models of Digital Structure for Medical Affairs

February 23, 2023/in ACCESS, Elevate Magazine, Open Access, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

This article provides top-level framework and broad conceptual categories for understanding digital structures within Medical Affairs and biopharmaceutical/MedTech organizations, helping leaders to make organizational decisions to drive their digital strategy with intention and purpose.

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https://medicalaffairs.org/wp-content/uploads/2023/02/Digital-Structures-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-02-23 09:40:492023-11-10 14:33:36Integrated, Centralized and Decentralized Models of Digital Structure for Medical Affairs
The Digital Transformation of Medical Journal Publishing Episode 3: Open Access from the Publisher’s Perspective

The Digital Transformation of Medical Journal Publishing Episode 3: Open Access from the Publisher’s Perspective

January 31, 2023/in Competency, ACCESS, Integrated Scientific Comms Plan & Pubs, Open Access, SEARCH BY TOPIC, Open Access, Customer Engagement & Scientific Comms, Digital, Podcasts, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this our third episode this season, we’ll be discussing how and why medical publishing is changing and where is it going in the future.

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https://medicalaffairs.org/wp-content/uploads/2023/01/Podcast-WordPress-DIGITAL-FAWG-PODCAST-Digital-First-Episode-03.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-01-31 16:51:312024-04-26 11:37:01The Digital Transformation of Medical Journal Publishing Episode 3: Open Access from the Publisher’s Perspective
ChatGPT Featured 2

ChatGPT is Poised to Disrupt Medical Affairs

January 26, 2023/in ACCESS, Open Access, Innovate Articles, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Content Hub, Foundational (Intro Level), Interviews & Opinions, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

With a multibillion dollar investment from Microsoft and already 4 authorship credits on PubMed, ChatGPT is poised to disrupt Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2023/01/ChatGPT-Featured-2.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-01-26 09:38:432023-11-10 14:38:07ChatGPT is Poised to Disrupt Medical Affairs
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