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within3 oct 10

Identifying and Addressing “Pain Points” in the Insights Management Process

October 10, 2023/in Competency, Strategy, Insights, Open Access, White Papers, SEARCH BY TYPE, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

This white paper addresses insights challenges in Strategy, Data Generation, and Analysis/Reporting – arming Medical Affairs teams with the tools and opportunity to build strategies that preempt these challenges.

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https://medicalaffairs.org/wp-content/uploads/2023/10/Oct10_WithIn3.png 669 1760 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-10-10 22:05:352025-06-12 13:51:23Identifying and Addressing “Pain Points” in the Insights Management Process

Executive Vision: The Role of Medical Affairs in Demonstrating the Value of Digital Health Technologies

October 5, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Content Hub, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

The combined impact of treatment complexity and data availability highlights the value of Medical Affairs departments that have the capability to make clinical sense of new disruptive drugs, devices, real-time monitoring and diagnostics. Here, the MAPS Executive Consortium describes how.

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https://medicalaffairs.org/wp-content/uploads/2023/10/Screenshot-2023-10-05-at-10.56.59-AM.png 253 979 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-10-05 11:06:352024-04-25 12:26:21Executive Vision: The Role of Medical Affairs in Demonstrating the Value of Digital Health Technologies

White Paper: Vision for Generative Artificial Intelligence in Medical Affairs

September 27, 2023/in Competency, Position Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

This paper provides a vision describing how Gen AI technologies will reshape the possibilities and practice of Medical Affairs related to the four functional pillars of Strategy & Leadership, Evidence & Insights Generation, Evidence & Insights Communication, and Engagement & Partnerships.

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https://medicalaffairs.org/wp-content/uploads/2023/09/cover-MAPS-WP-GenAI.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-09-27 17:47:462025-06-17 15:44:32White Paper: Vision for Generative Artificial Intelligence in Medical Affairs
Digital First Scientific Communications: Generative AI: Changing the future of MedComms

Digital First Scientific Communications – Generative AI: Changing the future of MedComms

September 26, 2023/in ACCESS, SEARCH BY TOPIC, Open Access, Open Access, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, we interview Matt Lewis, Chief AI Officer at Inizio Medical,  a well-regarded expert in data analytics and augmented intelligence. 

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https://medicalaffairs.org/wp-content/uploads/2023/09/Podcast-WordPress-DIGITAL-FAWG-PODCAST-AI-Podcast.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-09-26 13:32:362024-05-03 16:03:40Digital First Scientific Communications – Generative AI: Changing the future of MedComms
Crafting Strategic Objectives to Guide and Measure Success

Crafting Strategic Objectives to Guide and Measure Success

September 20, 2023/in Competency, Strategy, ACCESS, MAPS Members Only, SEARCH BY TOPIC, Medical Strategic Plan, SEARCH BY TYPE, Webinars, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by [email protected]

In this on-demand webinar, learn how to develop robust strategic objectives, and why this is a skill that all Medical Affairs teams should possess.

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https://medicalaffairs.org/wp-content/uploads/2023/09/On-Demand-WordPress-Med-Strat-Webinar-092023.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-09-20 14:01:432024-04-25 12:27:10Crafting Strategic Objectives to Guide and Measure Success
Elevating Medical Education: Fireside Chat with G.A.M.E. and the Alliance Experts

Elevating Medical Education: Fireside Chat with G.A.M.E. and the Alliance Experts

September 13, 2023/in ACCESS, MAPS Members Only, Medical Education of External Stakeholders, SEARCH BY TOPIC, SEARCH BY TYPE, Webinars, External Education, Foundational (Intro Level), Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this on-demand webinar, experts from Alliance and G.A.M.E. discuss future-ready Medical Education.

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https://medicalaffairs.org/wp-content/uploads/2023/09/On-Demand-WordPress-EE-Webinar-091323.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-09-13 14:32:112024-04-12 12:50:26Elevating Medical Education: Fireside Chat with G.A.M.E. and the Alliance Experts

Optimize your Field Medical Team for the OmniChannel World

August 30, 2023/in Competency, Position Papers, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This white paper by the MAPS Field Medical FAWG details strategies for optimizing your Field Medical team for the OmniChannel World

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https://medicalaffairs.org/wp-content/uploads/2023/08/Field-Medical-White-paper-2.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2023-08-30 09:25:562025-06-17 15:45:28Optimize your Field Medical Team for the OmniChannel World
Modular Content Featured

Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement

August 24, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, Position Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

This white paper by the MAPS Medical Communications FAWG details strategies for using modular content to increase the efficiency and accuracy of medical and scientific content to enable omnichannel engagement strategy.

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https://medicalaffairs.org/wp-content/uploads/2023/08/Modular-Content-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-08-24 11:56:182025-06-17 15:45:54Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement
Digital First Scientific Communications - Measuring the Value or Success of Omnichannel in Medical Affairs

Digital First Scientific Communications – Measuring the Value or Success of Omnichannel in Medical Affairs

August 15, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, SEARCH BY TOPIC, Open Access, Open Access, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, the final part of our 3-part series, our experts tackle the question of: “How does a Medical Affairs organization measure the success, or value, of omnichannel activities?”

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https://medicalaffairs.org/wp-content/uploads/2023/08/Podcast-WordPress-DIGITAL-FAWG-PODCAST-Series_-Omnichannel-Ep-03.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-08-15 07:14:562024-05-11 09:40:47Digital First Scientific Communications – Measuring the Value or Success of Omnichannel in Medical Affairs
Digital First Scientific Communications - Implementing Omnichannel in Medical Affairs

Digital First Scientific Communications – Implementing Omnichannel in Medical Affairs

August 8, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, part 2 of a 3-part series, our experts tackle the question of: “How does a Medical Affairs organization plan for integrating omnichannel activities?”

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https://medicalaffairs.org/wp-content/uploads/2023/08/Podcast-WordPress-DIGITAL-FAWG-PODCAST-Series_-Omnichannel-Ep-02.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-08-08 07:11:172024-05-11 09:41:02Digital First Scientific Communications – Implementing Omnichannel in Medical Affairs
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