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Executive Vision: The Role of Medical Affairs in Addressing Health Literacy

February 16, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Customer Engagement & Scientific Comms, Patient Centricity, Innovate Articles, Content Hub, Foundational (Intro Level), Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Maria Giordano

Health literacy is experiencing new challenges, and Medical Affairs is uniquely positioned to lead and partner with others in this space to ensure coordination, credibility and impact.

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https://medicalaffairs.org/wp-content/uploads/2024/02/EC-Vision-5-Cover-Images.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-02-16 12:12:072024-04-26 11:59:41Executive Vision: The Role of Medical Affairs in Addressing Health Literacy

10 Reasons Digital Strategies Fail & How to Help Them Succeed

January 4, 2024/in ACCESS, Competency, SEARCH BY TOPIC, Open Access, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Articles, Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

10 reasons digital strategies fail plus ways you and your teams can navigate between the icebergs of these failures on the way to success.

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https://medicalaffairs.org/wp-content/uploads/2024/01/10-Reasons-Digital-Fail-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-01-04 10:35:442024-01-04 10:35:4610 Reasons Digital Strategies Fail & How to Help Them Succeed

Executive Vision: Emerging Ideas in Medical Affairs’ Role in Adapting Industry to Personalized Medicine

January 4, 2024/in ACCESS, Strategy, Overview & Vision, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Innovate Articles, Content Hub, Foundational (Intro Level), Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Maria Giordano

This MAPS Executive Consortium article explores ways in which Medical Affairs can help industry adapt its practices to deal with emerging issues in the transition to personalized medicine.

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https://medicalaffairs.org/wp-content/uploads/2024/01/EC-4-Image-1.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-01-04 10:24:142024-04-24 14:10:21Executive Vision: Emerging Ideas in Medical Affairs’ Role in Adapting Industry to Personalized Medicine
Pub Summaries Featured

What to Consider When Developing Publication-Related Summaries to Support Field Medical

December 14, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Articles, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

The authors present planning, process, compliance, and copyright considerations for both author- and sponsor-led publication enhancers.

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https://medicalaffairs.org/wp-content/uploads/2023/12/Pub-Summaries-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-12-14 07:39:432025-06-06 16:38:03What to Consider When Developing Publication-Related Summaries to Support Field Medical
Medical Affairs Mastery: Shaping the Future of MedTech with MAPS

Medical Affairs Mastery: Shaping the Future of MedTech with MAPS

November 29, 2023/in MAPS Members Only, Competency, Strategy, Overview & Vision, ACCESS, SEARCH BY TOPIC, SEARCH BY TYPE, Webinars, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

Join the MAPS Med Tech FAWG as they discuss “Medical Affairs Mastery: Shaping the Future of MedTech with MAPS”!

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https://medicalaffairs.org/wp-content/uploads/2023/11/On-Demand-WordPress-MedTech-Webinar-112923.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-11-29 16:28:562024-04-12 13:57:23Medical Affairs Mastery: Shaping the Future of MedTech with MAPS

Executive Vision: How Medical Affairs Will Help the Biopharmaceutical and MedTech industries Adapt to Meet the Needs of a Changing Society

November 6, 2023/in ACCESS, Competency, Strategy, Overview & Vision, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Innovate Articles, Content Hub, Foundational (Intro Level), Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, Medical Strategy & Launch Excellence, SEARCH BY TYPE/by Maria Giordano

The MAPS Executive Consortium details how Medical Affairs will drive the evolution of industry to match the needs of a changing society.

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https://medicalaffairs.org/wp-content/uploads/2023/11/Cover-MAPS-Executive-Vision-Article-3.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-11-06 19:00:242024-04-25 12:23:18Executive Vision: How Medical Affairs Will Help the Biopharmaceutical and MedTech industries Adapt to Meet the Needs of a Changing Society
Essential Elements of a "Best-in-Class" Medical Information Organization

Essential Elements of a “Best-in-Class” Medical Information Organization

November 3, 2023/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Information, Webinars, Customer Engagement & Scientific Comms, Foundational (Intro Level), Content Hub, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this webinar, our panelists highlight key areas of the Standards and Guidance created between MAPS, phactMI & MILE and how to use this S&G to move to a best-in-class medical information organization.

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https://medicalaffairs.org/wp-content/uploads/2023/11/On-Demand-WordPress-phactMI-110323.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-11-03 14:07:062023-12-07 18:36:30Essential Elements of a “Best-in-Class” Medical Information Organization
MAPA Pt Centered Solutions Featured

Patient-Centered Solutions: Navigating challenges & unlocking value through patient engagement

November 2, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, Health Equity, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Travis Hege

MAPS speaks with Liz de Somer, CEO of Medicines Australia and Sharon Winton, CEO of Lymphoma Australia to explore patient engagement from the perspectives of industry and patient associations.

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https://medicalaffairs.org/wp-content/uploads/2023/11/MAPA-Pt-Centered-Solutions-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-11-02 09:58:212023-12-07 18:49:15Patient-Centered Solutions: Navigating challenges & unlocking value through patient engagement
Patient Centricity in Medical Affairs: Identifying and Overcoming Barriers

Patient Centricity in Medical Affairs: Identifying and Overcoming Barriers

November 1, 2023/in Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Patient Centricity, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by [email protected]

In this on-demand webinar, our experts provide guidance and potential solutions on addressing major barriers for patient centricity initiatives identified through their survey.

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https://medicalaffairs.org/wp-content/uploads/2023/11/On-Demand-WordPress-Patient-Centricity-Webinar-110123.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-11-01 14:57:532024-04-12 13:40:36Patient Centricity in Medical Affairs: Identifying and Overcoming Barriers
Amit Lalwani MAPA podcast

AI as a Catalyst for Cross-Functional Collaboration

October 26, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

MAPS speaks with Amit Lalwani, omnichannel lead and member of the Core Planning Team for the MAPA/MAPS Medical Affairs Summit, Nov 8-10, 2023 in Sydney, AU.

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https://medicalaffairs.org/wp-content/uploads/2023/10/Amit-Lalwani-MAPA-podcast.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-10-26 11:20:272023-12-08 08:08:30AI as a Catalyst for Cross-Functional Collaboration
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