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Measuring the Impact of Medical Affairs – Part 2: Building a strong foundation of operational effectiveness

October 23, 2024/in ACCESS, Open Access, SEARCH BY TOPIC, Career Development, Talent Development, SEARCH BY TYPE, Leadership & Management, Content Hub, White Papers, Partner Circle Publications, Leadership & Management Skills/by Luke Traeger

Dig into best practices for measuring the operational effectiveness of Medical Affairs teams, emphasizing the importance of establishing a strong foundation of data and metrics to demonstrate impact and value within pharmaceutical organizations.

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https://medicalaffairs.org/wp-content/uploads/2024/10/Veeva-Whitepaper-Cover-Image.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-10-23 09:58:442024-12-03 14:47:55Measuring the Impact of Medical Affairs – Part 2: Building a strong foundation of operational effectiveness
Lumanity IEGP 2 Podcast Featured

Integrated Evidence Generation Planning (IEGP): Cross-functional alignment to optimize value, minimize risk

October 1, 2024/in Competency, Integrated Evidence Plan, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Evidence Generation, Evidence Generation, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

Experts from Lumanity discuss cross-functional alignment of Integrated Evidence Generation Planning (IEGP) from perspectives of strategy, clinical/regulatory, commercial and patient engagement.

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https://medicalaffairs.org/wp-content/uploads/2024/10/Lumanity-IEGP-2-Podcast-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-10-01 11:36:082024-10-01 11:36:11Integrated Evidence Generation Planning (IEGP): Cross-functional alignment to optimize value, minimize risk

Digital First Communications: How Digital Transformation is Opening Opportunities in Medical Affairs

September 10, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, Open Access, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This series of the Elevate Podcast illuminates the Inspiration and Impact, content Compliance & Approval, MSL utilization, Training & Evolution, the Technology Stack, and the Future of Modular Content.

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https://medicalaffairs.org/wp-content/uploads/2024/09/elevate-podcast.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-09-10 09:07:392024-09-18 07:05:00Digital First Communications: How Digital Transformation is Opening Opportunities in Medical Affairs

Integrated Evidence Generation Planning: Top Challenges for Medical Affairs Teams

September 3, 2024/in Competency, Integrated Evidence Plan, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Evidence Generation, Evidence Generation, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

As the sources of data and technologies needed to make sense of data expand, opportunities exist for further integrating RWE and HEOR alongside traditional approaches when planning data generation activities to support new product registration, access, and use.

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https://medicalaffairs.org/wp-content/uploads/2024/09/Lumanity-IEGP-2.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-09-03 11:12:322024-09-03 14:26:44Integrated Evidence Generation Planning: Top Challenges for Medical Affairs Teams

What a Nurse and Patient Advocate Wants Medical Affairs to Know About Engaging Patients

August 20, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by [email protected]

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.

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https://medicalaffairs.org/wp-content/uploads/2024/08/Kate-Davies-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-08-20 08:57:232024-08-20 09:01:19What a Nurse and Patient Advocate Wants Medical Affairs to Know About Engaging Patients

Activating health equity: The vital role of Medical Affairs

July 31, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Innovate Articles, Evidence Generation, Health Equity, Evidence Generation, Content Hub, Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Medical Affairs is in the unique position to drive health equity through three main roles: catalyser, capabilities enhancer, and cross-functional collaborator, emphasizing the need for deliberate strategies and actions to close health gaps and improve outcomes for underserved populations.

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https://medicalaffairs.org/wp-content/uploads/2024/07/MAPS_Website_Ad_Innovate_Roundtable_Deloitte_8_2_24_845x321-scaled.jpg 973 2560 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-07-31 13:41:372024-09-18 07:35:32Activating health equity: The vital role of Medical Affairs
Altmetric Niche Pub Featured

Maximizing the Impact of a Niche Publication

July 30, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Podcasts, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.

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https://medicalaffairs.org/wp-content/uploads/2024/07/Altmetric-Niche-Pub-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-07-30 13:11:592024-08-13 16:29:26Maximizing the Impact of a Niche Publication
CME Providers Featured

From Education to ROE and Future Programming, CME Providers Are Doing More with Data

July 24, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Medical Education of External Stakeholders, SEARCH BY TYPE, Innovate Articles, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Content Hub/by [email protected]

Continuing Medical Education (CME) providers have seen their role expand to offer valuable information for future programming and other strategic business decisions. Here is how CME providers are using data to create insights and impact.

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https://medicalaffairs.org/wp-content/uploads/2024/07/CME-Providers-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-07-24 09:20:042024-09-18 07:16:33From Education to ROE and Future Programming, CME Providers Are Doing More with Data
Amedea Olympics 2024 Featured

Leadership to Drive Performance: Plus a Sneak Peek at the 2024 Medical Affairs Innovation Olympics

July 23, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Talent Development, Change Management, Leadership & Management, Podcasts, Content Hub, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

Tim Mikelhashvili, CEO of Amedea Pharma, discusses innovation in Medical Affairs leadership. And previews his 2024 Medical Affairs Innovation Olympics!

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https://medicalaffairs.org/wp-content/uploads/2024/07/Amedea-Olympics-2024-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-07-23 10:01:352024-07-23 10:22:19Leadership to Drive Performance: Plus a Sneak Peek at the 2024 Medical Affairs Innovation Olympics
Wiley Practice Changing Pub Featured

Practical Tips to Optimize the Impact of a Practice-Changing Publication

July 18, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Podcasts, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

Publishing a scientific study can feel like squeezing an eyedropper into the ocean and it is the job of the Publications team to ensure this publication has impact — especially when it has the potential to change clinical practice. Here we learn practical tips straight from the source – namely, experts at Wiley.

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https://medicalaffairs.org/wp-content/uploads/2024/07/Wiley-Practice-Changing-Pub-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-07-18 10:02:072024-07-18 10:03:23Practical Tips to Optimize the Impact of a Practice-Changing Publication
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