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The Value and Strategic Implementation of Insights Management

February 8, 2023/in Strategy, ACCESS, MAPS Members Only, White Papers, Insights, SEARCH BY TOPIC, SEARCH BY TYPE, Content Hub, Insights Process, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

This White Paper provides a foundational understanding of insights management, including the definition and value of insights, processes and technologies for insights management, and key challenges in implementation.

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https://medicalaffairs.org/wp-content/uploads/2023/02/Insights-Cover-Image.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-02-08 03:01:002023-11-10 14:34:15The Value and Strategic Implementation of Insights Management
Monica de Abadal

Medical Affairs Leadership Interviews from the MAPS 2022 Global Annual Meeting

December 7, 2022/in ACCESS, Career Development, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Career Resources Videos, Conferences, MAPS News & Updates, Other, Foundational (Intro Level), Content Hub, Content HUB Featured, Interviews & Opinions, Medical Strategy & Launch Excellence/by Medical Affairs

At the MAPS 2022 Global Annual Meeting in New Orleans, we sat down with Medical Affairs leaders in attendance to discuss a range of issues important to the function. Now as we prepare for the MAPS 2023 Global Annual Meeting in Nashville, March 26-29 (early bird registration open until December 31!), join us in looking back at these important opinions. Have a topic you’d like covered at the 2023 meeting? Email MAPS Communications/Marketing Director, Garth Sundem, with your suggestions!


Rob Kaper discusses his vision for the future of Medical Affairs
Charlotte Kremer, Bjorn Oddens and Danie du Plessis discuss whether Medical Affairs has truly achieved its position as the third strategic pillar in industry
Lobna Salem discusses building a Medical Affairs department from scratch
John Pracyk and Bill Sigmund discuss the differences in the practice of Medical Affairs between pharma and MedTech
Riad Dirani and Omar Dabbous discuss the emerging importance of Health Economics and Outcomes research (HEOR) in Medical Affairs
Tamas Koncz talks about the evolution and future of the Medical Affairs professional
Jose Borlolla and Augusto Grinspan discuss the practice of Medical Affairs and the emergence of the pharma industry in Latin America
Danie du Plessis describes the new competencies Medical Affairs professionals will need to succeed in a changing industry ecosystem
Monica de Abadal describes the value of Medical Affairs to patients and society
Marija Simin Geertsen describes her changing view on the role of Medical Affairs in patient engagement
Kirk Shepard and Nicole-Selenko-Gebauer discuss the challenges of diversity in Medical Affairs, both in patients and within industry positions
Jaime Blais, Deb Braccia and Karen Jursca discuss what is medical excellence and how do you do it in this Medical Affairs table talk.
https://medicalaffairs.org/wp-content/uploads/2022/04/Monica-de-Abadal-Medical-Affairs-Table-Talk-Episode-07-WordPress-Image-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-12-07 14:59:172023-04-12 12:46:23Medical Affairs Leadership Interviews from the MAPS 2022 Global Annual Meeting

Harnessing Cross-Industry Collaboration to Navigate the Evolving Field Medical Landscape

November 2, 2022/in ACCESS, Competency, Open Access, External Scientific Engagement, Customer Engagement & Scientific Comms, Elevate Magazine, Field Medical, Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Based on discussions between 80 cross-industry Field Medical colleagues from small to large biopharmaceutical and medtech companies, this article highlights key actions for Medical Affairs teams to consider for implementation in their own organizations.

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https://medicalaffairs.org/wp-content/uploads/2022/11/Evolving-Field-Medical-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-11-02 10:01:332023-11-13 07:59:39Harnessing Cross-Industry Collaboration to Navigate the Evolving Field Medical Landscape
MedStrat Rare Disease Featured

Medical Affairs Strategy for the Launch of Innovative Treatments Targeting Rare Disease

October 6, 2022/in ACCESS, Competency, Strategy, Overview & Vision, White Papers, Open Access, SEARCH BY TYPE, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This article outlines the aspects of Medical Affairs strategy and launch excellence specific to supporting the development and launch of treatments targeting rare diseases, providing a roadmap for MA teams and organizations undertaking this planning.

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https://medicalaffairs.org/wp-content/uploads/2022/09/MedStrat-Rare-Disease-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-10-06 13:11:372025-05-29 09:25:23Medical Affairs Strategy for the Launch of Innovative Treatments Targeting Rare Disease
Broadening Role Featured

The Broadening Role of Medical Affairs

August 31, 2022/in Competency, Strategy, Overview & Vision, ACCESS, Open Access, Elevate Magazine, Content Hub, Content HUB Featured, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

In Q&A format, this article summarizes key learnings from a MAPS 2022 Global Annual Meeting panel presented by the Medical Strategy FAWG.

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https://medicalaffairs.org/wp-content/uploads/2022/08/Broadening-Role-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-08-31 12:32:002023-11-13 08:12:19The Broadening Role of Medical Affairs
Future Medical Affairs 2030 Featured

THE FUTURE OF MEDICAL AFFAIRS 2030

June 13, 2022/in Competency, Strategy, Overview & Vision, ACCESS, Open Access, White Papers, Open Access, SEARCH BY TYPE, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This white paper by the MAPS Executive Consortium synthesizes the views of senior global Medical Affairs leaders to provide a unified vision for the future of Medical Affairs in society, industry, teams and as individuals.

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https://medicalaffairs.org/wp-content/uploads/2022/06/Future-Medical-Affairs-2030-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-06-13 18:58:022025-05-29 13:14:36THE FUTURE OF MEDICAL AFFAIRS 2030
What is Medical Affairs Featured

Roles, Skills & Career Opportunities in Medical Affairs: A Primer for Job Seekers and Early-Career Professionals

May 9, 2022/in Competency, Strategy, Overview & Vision, White Papers, SEARCH BY TYPE, Content HUB Featured, Featured/by Medical Affairs

What is Medical Affairs and what does it do in the biopharmaceutical and MedTech industries? Who works in Medical Affairs and what skills do you need to succeed? Find out in this essential guide to understanding, joining and thriving in Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2022/05/What-is-Medical-Affairs-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-05-09 17:19:332025-05-29 15:18:13Roles, Skills & Career Opportunities in Medical Affairs: A Primer for Job Seekers and Early-Career Professionals
External Education MedTech Featured

An Overview of External Education Structure, Activities and Regulations in the MedTech Industry

April 19, 2022/in Competency, ACCESS, Medical Education of External Stakeholders, Open Access, Customer Engagement & Scientific Comms, Digital, Elevate Magazine, Content Hub, Content HUB Featured, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Medical technologies require equipping health care providers with the theoretical knowledge of best and safest use and also ensuring users’ practical competence. This article by the MAPS MedTech and External Education FAWGs overviews these best practices.

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https://medicalaffairs.org/wp-content/uploads/2022/04/External-Ed-MedTech-Elevate-Featured-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-04-19 09:39:392024-04-04 11:48:07An Overview of External Education Structure, Activities and Regulations in the MedTech Industry
Insights Communications Plan Strategy

An Insights-Driven Approach to Creating and Refining the Integrated Medical Communication Strategy and Plan

April 13, 2022/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, White Papers, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content Hub, Content HUB Featured, Featured/by Medical Affairs

In this white paper, MedComms, Field Medical and Insights Focus Area Working Groups (FAWGs) demonstrate the value of and elucidate best practices for an insights-driven collaborative approach to creating an iMC S/P.

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https://medicalaffairs.org/wp-content/uploads/2022/04/Insights-iMC-Featured-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-04-13 10:05:172025-05-29 15:19:02An Insights-Driven Approach to Creating and Refining the Integrated Medical Communication Strategy and Plan
RWE Help MA Featured

How Can Real-World Evidence Help Medical Affairs Professionals?

March 17, 2022/in Competency, ACCESS, White Papers, Open Access, RWE & HEOR, SEARCH BY TYPE, Evidence Generation, Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This white paper provides Medical Affairs professionals with the background and history of Real-World Evidence, and its applications in the biopharma industry to benefit patients.

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https://medicalaffairs.org/wp-content/uploads/2022/03/RWE-Help-MA-Featured-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-17 12:33:012025-05-29 15:21:52How Can Real-World Evidence Help Medical Affairs Professionals?
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