Embracing Imperfection for Impact: The Bold Move to Measure Medical Impact
/in Competency, Strategy, SEARCH BY TYPE, Webinars, Value & Impact/by Jalene KaiserIn this webinar we discuss the best practices and hurdles to implement tangible medical affairs impact measurement.
Unlocking Impact for Medical Affairs: 5 Actions for Today to Build for Tomorrow
/in Strategy, Competency, SEARCH BY TYPE, Webinars, Value & Impact/by Jalene KaiserIn this On-demand webinar, we discuss key considerations for driving our function forward on impact, initiating conversations on impact, and practical considerations for improving the evaluation of impact.
Standards & Guidance: Value & Impact
/in ACCESS, MAPS Members Only, Standards & Guidance, Competency, Strategy, SEARCH BY TYPE, Value & Impact, Content Hub, Featured/by Jalene KaiserThe Changing Landscape of Journal Performance Measurement
/in Strategy, ACCESS, Partner Circle, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Business Knowledge, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Innovate Articles, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, Medical Strategy & Launch Excellence, SEARCH BY TYPE/by Luke TraegerTake advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.
Sharpen Communication Strategies at Speed: Can We Unlock the New Insights From “Alternative Metrics”?
/in ACCESS, Strategy, Open Access, SEARCH BY TOPIC, Business Knowledge, SEARCH BY TYPE, Open Access, Value & Impact, Marketing & Sales Fundamentals, Innovate Articles, Content Hub, Interviews & Opinions, Partner Circle Publications, Medical Communications/by Luke TraegerDigital Science held a roundtable discussion with Medical Affairs leaders in Madrid in May 2024 on the topic of scientific communications strategies assessment and their success measurements for multiple stakeholders.
Objective Measurement of Medical Affairs Impact on Strategic Imperatives with Share of Scientific Voice
/in Competency, Strategy, SEARCH BY TYPE, Elevate Articles, Value & Impact, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis HegeThis article addresses the metrics that Medical Affairs can use to measure how effectively they communicate on their strategic imperatives, with a specific focus on Share of Scientific Voice (SoSV).
Share of Voice: Accurate measurement in a digital age
/in ACCESS, Open Access, SEARCH BY TOPIC, Business Knowledge, SEARCH BY TYPE, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Innovate Articles, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Maria GiordanoShare of Voice used to be a numbers game to increase sales and market share. But with the advent of the digital age, Share of Voice has come to mean more than just numbers.
Why NOW is the Time to Measure Medical Impact
/in Strategy, Competency, SEARCH BY TYPE, Value & Impact, Elevate Podcasts/by [email protected]In this podcast, we explore now that we appreciate the need to demonstrate impact and technologies exist that allow us to measure impact…what’s holding us back?
Implementation Science: A Catalyst for Advancing Healthcare
/in Competency, SEARCH BY TYPE, Value & Impact, Innovate Articles/by Travis HegeThis introduction to implementation science offers Medical Affairs professionals a 4-step scientific approach for accelerating the adoption of evidence-based care into practice.