Value & Impact Archives - Medical Affairs Professional Society

Measuring the Impact of Medical Affairs – Part 3: Assessing and Measuring Valuable Relationships

April 30, 2025/in ACCESS, Strategy, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Value & Impact, Content Hub, White Papers/by Jalene Kaiser

Valuable relationships are a critical yet often overlooked enabler of medical impact, requiring structured planning, data-driven stakeholder selection, and clear metrics for measuring strength and trust. This white paper outlines a three-step approach—strategy setting, stakeholder selection, and relationship evaluation—to help Medical Affairs drive more meaningful scientific exchange and ultimately improve patient outcomes.

February 14 PCM Embracing Imperfection for Impact

Embracing Imperfection for Impact: The Bold Move to Measure Medical Impact

February 19, 2025/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, SEARCH BY TYPE, Patient Centricity, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Value & Impact, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this webinar we discuss the best practices and hurdles to implement tangible medical affairs impact measurement.

Unlocking Impact for Medical Affairs: 5 Actions for Today to Build for Tomorrow

January 24, 2025/in ACCESS, MAPS Members Only, Competency, Strategy, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Value & Impact, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this On-demand webinar, we discuss key considerations for driving our function forward on impact, initiating conversations on impact, and practical considerations for improving the evaluation of impact.

Strategy Standards & Guidance and Templates

January 24, 2025/in ACCESS, MAPS Members Only, Competency, SEARCH BY TYPE, Value & Impact, Standards & Guidance and Templates, Content Hub, Featured/by Jalene Kaiser

This Standard and Guidance is intended to inform the framework in Strategy to help provide Medical Affairs professionals with practical tools for planning, executing, and evaluating Measuring Value and Impact in Medical Affairs.

The Changing Landscape of Journal Performance Measurement

October 24, 2024/in Strategy, ACCESS, SEARCH BY TOPIC, Open Access, Business Knowledge, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Luke Traeger

Take advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.

Measuring the Impact of Medical Affairs: A data-driven modular approach

October 15, 2024/in Competency, Strategy, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Value & Impact, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this webinar, we will share new data showing that while medical affairs is increasing in importance, it is still struggling to reach a consensus around medical impact metrics. However, measuring medical impact is no longer a choice; it’s a necessity for medical to communicate its value as a business function and better demonstrate its contributions to successful patient outcomes.

Driving Excellence: Measuring and Enhancing the Performance and Impact of Medical Affairs

August 7, 2024/in Strategy, ACCESS, MAPS Members Only, Competency, Insights, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Value & Impact, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This session will delve into maximizing Medical Affairs’ performance and strategic impact through effective metrics and innovative approaches.

Sharpen Communication Strategies at Speed: Can We Unlock the New Insights From “Alternative Metrics”?

July 9, 2024/in Strategy, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, Business Knowledge, Value & Impact, Marketing & Sales Fundamentals, Content Hub, Partner Circle Publications, Interviews & Opinions, Medical Communications/by Luke Traeger

Digital Science held a roundtable discussion with Medical Affairs leaders in Madrid in May 2024 on the topic of scientific communications strategies assessment and their success measurements for multiple stakeholders.

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Objective Measurement of Medical Affairs Impact on Strategic Imperatives with Share of Scientific Voice

June 27, 2024/in Competency, Strategy, ACCESS, Elevate Magazine, SEARCH BY TOPIC, Open Access, Value & Impact, Content Hub, Content HUB Featured, SEARCH BY TOPIC, Medical Strategy & Launch Excellence, SEARCH BY TYPE/by Travis Hege

This article addresses the metrics that Medical Affairs can use to measure how effectively they communicate on their strategic imperatives, with a specific focus on Share of Scientific Voice (SoSV).

Share of Voice: Accurate measurement in a digital age

June 12, 2024/in ACCESS, Open Access, SEARCH BY TOPIC, Business Knowledge, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Content Hub, Partner Circle Publications, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Maria Giordano

Share of Voice used to be a numbers game to increase sales and market share. But with the advent of the digital age, Share of Voice has come to mean more than just numbers.

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