Customize KOL Engagement Through Data
This webinar offers actionable steps MSLs and MSL teams can use to leverage data for successful KOL engagements in this new era of digital.
MAPS 2021 Industry Benchmarking Report
This 2021 Benchmark Report is based on findings from 21 leading industry organizations regarding their organizational structure, budget, and operations.
Bringing Evidence to Life: Common Challenges and Solutions for Scientific Communications Platforms
This webinar explores what good looks like in SCP development and reviews the challenges frequently encountered during SCP development and dissemination.
Discovering and Engaging Hidden Thought Leaders and Their Networks
MAPS speaks with IQVIA experts on two sides of thought-leader engagement — discovering thought leader networks and personalizing engagements with these thought leaders in a way that has the potential to shift the scientific landscape.
How to Engage External Research (IIR and Collaborative Research) – Practical Compliance Considerations
This webinar explores WHAT is IIR vs. Collaborative Research and discusses the challenges of conducting IIR and Collaborative Research.
Field Medical Metrics/KPIs Guidance Document
When quantitative and qualitative Field Medical KPIs and metrics are aligned with the organization’s strategic plan, these measurements demonstrate value. Defining and communicating this value is an essential task as Field Medical solidifies its role as a strategic pillar within the organization.
How the Use of non-Registrational Evidence by Medical Affairs Improves Patient Outcomes
This paper discusses the sources and uses of non-registrational evidence and describes why Medical Affairs is positioned to lead and own the nRE Strategic Plan.
Moving Beyond Ad Boards: Asynchronous HCP Engagement Strategies
This podcast, sponsored by Impetus Digital, explores the opportunities and benefits of platforms that deliver asynchronous engagement, noting dramatic increases in HCP/KOL participation and cost-per-word.
How Can Medical Affairs Maximize Strategic Impact within the Organization?
This webinar explores MA’s future in healthcare innovation and leadership as part of the development of cross-functional goals to help achieve patient benefits.
Surprising Lessons for Medical Presenters from the Acropolis
Near the end of Jill Donahue’s family trip to Greece, an unlicensed tour guide, Charis, showed what communication mastery looks like.