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The Role of AI in Academic Publishing: Opportunities and Challenges for Medical Education

June 3, 2025/in Integrated Scientific Comms Plan & Pubs, Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by Jalene Kaiser

AI offers tremendous benefits but creates new challenges for licensing and research integrity that medical publishers must address. In this MAPS podcast episode, we will discuss the opportunities and challenges of AI in scientific publishing and considerations for medical education.

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https://medicalaffairs.org/wp-content/uploads/2025/06/wiley-podcast.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-06-03 14:47:142025-06-17 15:39:09The Role of AI in Academic Publishing: Opportunities and Challenges for Medical Education

Mastering Cross-Functional Collaboration for Launch Success

June 3, 2025/in Competency, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Digital Trends & Opportunities/by Jalene Kaiser

In this On-Demand webinar, we will provide attendees with perspectives on these important questions from industry leaders across functions, including Commercial, Marketing, Market Access and R&D, and practical advice on how to master the art of collaboration to improve cohesion for collective success.

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https://medicalaffairs.org/wp-content/uploads/2025/06/May21-webinar-1.png 522 1373 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-06-03 14:13:552025-07-03 14:51:50Mastering Cross-Functional Collaboration for Launch Success
Aaviradigital white paper

Social Media Listening for Advanced Pharma Intelligence

May 30, 2025/in ACCESS, SEARCH BY TOPIC, Position Papers, Open Access, Business Knowledge, SEARCH BY TYPE, Evidence Generation, Business Intelligence & Analytics, Innovative Evidence Generation, Partner Circle Publications/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2025/05/AaviraDigital_LUKE_5_22_25-1.png 669 1760 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-05-30 14:39:132025-07-11 16:29:11Social Media Listening for Advanced Pharma Intelligence

Harnessing Data Analytics to Advance Medical Affairs Excellence

May 23, 2025/in Competency, RWE & HEOR, SEARCH BY TYPE, Evidence Generation, Webinars/by Jalene Kaiser

In this On-Demand webinar, we will explore data analytics can be effectively integrated into Medical Affairs workflows to address key challenges and opportunities in the field.

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https://medicalaffairs.org/wp-content/uploads/2025/05/may16-putnam.png 602 1584 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-05-23 15:18:552025-06-25 09:09:01Harnessing Data Analytics to Advance Medical Affairs Excellence
Enago podcast

Expedited Pharma Publishing: Solutions, Struggles, and Strategic Importance

May 13, 2025/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

Join experts from Enago Life Sciences to learn best practices for navigating the balance between efficiency and authority in expedited publishing.

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https://medicalaffairs.org/wp-content/uploads/2025/04/Enago-podcast.png 522 1373 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-05-13 15:32:062025-06-12 15:15:07Expedited Pharma Publishing: Solutions, Struggles, and Strategic Importance
Leveraging AI

Omnichannel Insights – Driving Engagement Strategy

May 6, 2025/in Competency, ACCESS, Insights, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Innovate Articles, Content Hub, Content HUB Featured, Insights Process, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

Medical Affairs gathers insights from both internal and external sources, disseminating them cross-functionally to support a range of applications, including evidence generation planning, content development, HCP engagement, customer targeting, and strategy development. This article highlights key learnings from the ‘Omnichannel Insights – Driving Engagement Strategy’ forum.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Leveraging-AI-1.png 482 1268 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-05-06 16:17:012025-05-07 13:32:33Omnichannel Insights – Driving Engagement Strategy

Measuring the Impact of Medical Affairs – Part 3: Assessing and Measuring Valuable Relationships

April 30, 2025/in Strategy, ACCESS, SEARCH BY TOPIC, Open Access, White Papers, SEARCH BY TYPE, Value & Impact, Content Hub/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2025/04/whitepaper_Veeva-scaled.png 973 2560 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-04-30 17:31:232025-06-17 16:04:02Measuring the Impact of Medical Affairs – Part 3: Assessing and Measuring Valuable Relationships

Digital Opinion Leaders and HCP Influence Mapping

April 30, 2025/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Innovate Articles, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This article summarizes insights from a 2025 MAPS Roundtable where Medical Affairs leaders discussed emerging trends in digital engagement, focusing on the rise of Digital Opinion Leaders (DOLs) and strategies for Healthcare Professional (HCP) influence mapping. The conversation highlighted how innovative approaches are reshaping disease awareness and stakeholder relationships.

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https://medicalaffairs.org/wp-content/uploads/2025/04/Innovate-Roundtable-Adnexi-2025.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-04-30 10:39:252025-05-30 13:38:36Digital Opinion Leaders and HCP Influence Mapping

Is Bluesky ahead? The past and future of Social Media for Med Affairs

April 22, 2025/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by Jalene Kaiser

Is Bluesky the new Twitter (X) for academic research conversations? Learn how Medical Affairs teams can maximize the opportunity of this new platform.

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https://medicalaffairs.org/wp-content/uploads/2025/04/Website-elevate-Digital-Science-1.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-04-22 14:58:442025-07-09 13:17:38Is Bluesky ahead? The past and future of Social Media for Med Affairs
Innovate Roundtable - Optimizing Launch Insights Strategy

Optimizing launch insights strategy

April 17, 2025/in Overview & Vision, Competency, Strategy, Innovate Articles, Partner Circle Publications/by Jalene Kaiser

Pharma launch plans often overlook a critical driver of success: a formal insights strategy.

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https://medicalaffairs.org/wp-content/uploads/2025/04/Innovate-Roundtable-Optimizing-Launch-Insights.png 482 1268 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-04-17 12:24:522025-05-16 13:55:25Optimizing launch insights strategy
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