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Harnessing Data Analytics to Advance Medical Affairs Excellence
In this On-Demand webinar, we will explore data analytics can be effectively integrated into Medical Affairs workflows to address key challenges and opportunities in the field.
Expedited Pharma Publishing: Solutions, Struggles, and Strategic Importance
Join experts from Enago Life Sciences to learn best practices for navigating the balance between efficiency and authority in expedited publishing.
Omnichannel Insights – Driving Engagement Strategy
Medical Affairs gathers insights from both internal and external sources, disseminating them cross-functionally to support a range of applications, including evidence generation planning, content development, HCP engagement, customer targeting, and strategy development. This article highlights key learnings from the ‘Omnichannel Insights – Driving Engagement Strategy’ forum.
Digital Opinion Leaders and HCP Influence Mapping
This article summarizes insights from a 2025 MAPS Roundtable where Medical Affairs leaders discussed emerging trends in digital engagement, focusing on the rise of Digital Opinion Leaders (DOLs) and strategies for Healthcare Professional (HCP) influence mapping. The conversation highlighted how innovative approaches are reshaping disease awareness and stakeholder relationships.
Is Bluesky ahead? The past and future of Social Media for Med Affairs
Is Bluesky the new Twitter (X) for academic research conversations? Learn how Medical Affairs teams can maximize the opportunity of this new platform.
Optimizing launch insights strategy
Pharma launch plans often overlook a critical driver of success: a formal insights strategy.
The Kardashian Effect: How Celebrity Culture Influences Research Trends
In what is certainly a new high or a new low for this podcast, we explore how to calculate the “Kardashian Index” of your KOLs and scientific leaders.
Redefining Medical Affairs Strategy with Data
Johnson & Johnson’s Medical Affairs team is transforming strategy with data-driven insights, moving beyond traditional approaches to identify key opinion leaders, improve advisory board diversity, and enhance patient journey mapping. With H1’s analytics, they are shifting from quantity to quality in engagements, advancing health equity, and leveraging AI for smarter decision-making.