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Altmetric Kardashian Featured

The Kardashian Effect: How Celebrity Culture Influences Research Trends

March 25, 2025/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Evidence Generation, Innovative Evidence Generation, Digital, Podcasts, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In what is certainly a new high or a new low for this podcast, we explore how to calculate the “Kardashian Index” of your KOLs and scientific leaders.

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https://medicalaffairs.org/wp-content/uploads/2025/03/Altmetric-Kardashian-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2025-03-25 07:25:002025-04-08 10:46:12The Kardashian Effect: How Celebrity Culture Influences Research Trends

Redefining Medical Affairs Strategy with Data

March 20, 2025/in Competency, Strategy, ACCESS, Overview & Vision, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications, Featured, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Johnson & Johnson’s Medical Affairs team is transforming strategy with data-driven insights, moving beyond traditional approaches to identify key opinion leaders, improve advisory board diversity, and enhance patient journey mapping. With H1’s analytics, they are shifting from quantity to quality in engagements, advancing health equity, and leveraging AI for smarter decision-making.

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https://medicalaffairs.org/wp-content/uploads/2025/03/H1-article-March-2025.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2025-03-20 11:08:512025-04-24 17:44:59Redefining Medical Affairs Strategy with Data
Inizio - pcm webinar

Effectively Introducing New Medical Affairs Capability in the Age of Transformation

March 17, 2025/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Digital Trends & Opportunities, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this On-Demand webinar, you will focus on key learnings from the pilot and explore expansion in usage of this emerging technology.

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https://medicalaffairs.org/wp-content/uploads/2025/03/Webinar-only-1.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-03-17 10:54:212025-04-10 09:53:32Effectively Introducing New Medical Affairs Capability in the Age of Transformation

Strategy Standards & Guidance and Templates

March 13, 2025/in ACCESS, MAPS Members Only, Competency, Strategy, SEARCH BY TYPE, Medical Strategic Plan, Standards & Guidance and Templates, Content Hub, Featured/by Jalene Kaiser

This guide and complementary template has been developed with senior Medical Affairs professionals to provide a foundation for consideration during your annual planning cycle.

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https://medicalaffairs.org/wp-content/uploads/2025/03/Strategic-Medical-Planning.png 401 1056 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-03-13 11:17:232025-05-22 14:51:33Strategy Standards & Guidance and Templates
Foundations in Medical Affairs Certificate Program

Understanding the Benefits of the Foundations in Medical Affairs Program

March 12, 2025/in Competency, Strategy, E-Learning Courses, Scientific & Technical Knowledge, SEARCH BY TOPIC, Business Knowledge, Evidence Generation, Customer Engagement & Scientific Comms, Leadership & Management, Medical Governance & Compliance, Featured/by Jalene Kaiser

Introducing the Foundations in Medical Affairs Certificate Program, an essential component of the MAPS eCademy Learning Journey, specifically designed to elevate your understanding of critical concepts and practices in Medical Affairs. With courses tailored to a wide range of fields, Ecademy fosters skill development and professional growth in a collaborative digital environment.

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https://medicalaffairs.org/wp-content/uploads/2025/03/Craig_Learning-Journey-Graphics_3_6_25_REV.jpg 752 1724 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-03-12 09:07:002025-05-06 14:44:30Understanding the Benefits of the Foundations in Medical Affairs Program

The Role of Medical Affairs in Lifecycle Management

March 6, 2025/in Competency, Strategy, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Medical Strategic Plan, Other, Content Hub, Content HUB Featured, Featured, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

The objective of this article is to discuss the paradigm shift in how companies plan for and deliver on the “long tail” of a drug’s impact even after Loss of Exclusivity (LoE) – a process known as lifecycle management (LCM).

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https://medicalaffairs.org/wp-content/uploads/2025/03/SLCIPP-paper.png 482 1268 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-03-06 09:02:182025-04-11 12:47:23The Role of Medical Affairs in Lifecycle Management
Indegene PCM

Generative AI Application in MLR: Outcomes and Learnings

March 3, 2025/in MAPS Members Only, Competency, ACCESS, SEARCH BY TOPIC, SEARCH BY TYPE, Evidence Generation, On-Demand Webinars & Town Halls, Innovative Evidence Generation, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this On-Demand webinar, you will discover how to view a demo on the use of GenAI in data fact validation, learn key lessons in implementing GenAI-based medical and regulatory checks, explore how to address potential gaps and identify opportunities to scale.

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https://medicalaffairs.org/wp-content/uploads/2025/02/Indegene-feb28-website.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-03-03 10:25:232025-03-17 10:57:20Generative AI Application in MLR: Outcomes and Learnings
Embracing Omnichannel Engagement in Medical Affairs

Embracing Omnichannel Engagement in Medical Affairs Changing Mindsets to Put External Stakeholders at the Center of Engagement

February 25, 2025/in ACCESS, Competency, Integrated Scientific Comms Plan & Pubs, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Content Hub, White Papers, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Jalene Kaiser

This white paper draws on the collective expertise of ten leading professionals in scientific communications and stakeholder engagement, as well as members of the Medical Affairs Professional Society. Their areas of specialization include medical and scientific communications, omnichannel engagement, digital strategy, medical information and field medical operations.

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https://medicalaffairs.org/wp-content/uploads/2025/02/Embracing-Omnichannel-Engagement.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-25 16:21:572025-03-07 10:35:58Embracing Omnichannel Engagement in Medical Affairs Changing Mindsets to Put External Stakeholders at the Center of Engagement

Insights Forum: Realizing the Potential of Insights Starts with a Focus on Strategy

February 21, 2025/in Insights, Partner Circle, SEARCH BY TYPE, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this webinar, we will share how to realize the potential of insights starts with a focus on strategy

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https://medicalaffairs.org/wp-content/uploads/2025/02/eCademy-Course-no-date.png 562 1479 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-21 08:44:312025-03-03 15:28:57Insights Forum: Realizing the Potential of Insights Starts with a Focus on Strategy
February 14 PCM Embracing Imperfection for Impact

Embracing Imperfection for Impact: The Bold Move to Measure Medical Impact

February 19, 2025/in Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Patient Centricity, Value & Impact, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this webinar we discuss the best practices and hurdles to implement tangible medical affairs impact measurement.

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https://medicalaffairs.org/wp-content/uploads/2025/02/feb14_PCM_2.png 883 2324 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-19 09:45:572025-03-07 10:37:10Embracing Imperfection for Impact: The Bold Move to Measure Medical Impact
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