Evidence Generation Archives - Medical Affairs Professional Society

Transforming Cancer Detection: The Power of Real-World Evidence and AI in Multi-Cancer Early Detection (MCED) Studied

January 16, 2025/in Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, Evidence Generation, On-Demand Webinars & Town Halls, Innovative Evidence Generation, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

Objectives:

Understand the Clinical Impact of MCED Testing: Gain insights into how the Falcon Registry RWE study evaluates Multi-Cancer Early Detection (MCED) testing's effectiveness across diverse patient populations and its potential to improve early cancer detection and patient outcomes.
Explore the Use of Real-World Data (RWD) and Advanced Prospective Data Generation: Learn about the innovative methodologies used to leverage real-world data and advanced prospective data collection technologies to support evidence generation in MCED testing.
Identify Strategies for Regulatory Collaboration: Gain insights into collaborative approaches between OM1 and Exact Sciences to align with regulatory expectations, aiming to advance MCED technology approvals and ensure compliance in global cancer detection initiatives and Real-world data submissions.

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Regional Considerations and Challenges in Integrated Evidence Generation Planning (IEGP)

November 5, 2024/in Competency, Integrated Evidence Plan, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Evidence Generation, Evidence Generation, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, experts explore the many challenges associated with the operationalization of global Integrated Evidence Generation Planning (IEGP) at local levels.

Integrated Evidence Generation Planning (IEGP): Cross-functional alignment to optimize value, minimize risk

October 1, 2024/in Integrated Evidence Plan, ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Evidence Generation, Evidence Generation, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

Experts from Lumanity discuss cross-functional alignment of Integrated Evidence Generation Planning (IEGP) from perspectives of strategy, clinical/regulatory, commercial and patient engagement.

Integrated Evidence Generation Planning: Top Challenges for Medical Affairs Teams

September 3, 2024/in Competency, Integrated Evidence Plan, ACCESS, SEARCH BY TOPIC, Open Access, Open Access, SEARCH BY TYPE, Evidence Generation, Evidence Generation, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

As the sources of data and technologies needed to make sense of data expand, opportunities exist for further integrating RWE and HEOR alongside traditional approaches when planning data generation activities to support new product registration, access, and use.

Activating health equity: The vital role of Medical Affairs

July 31, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Innovate Articles, Evidence Generation, Health Equity, Evidence Generation, Content Hub, Content HUB Featured, Featured, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Medical Affairs is in the unique position to drive health equity through three main roles: catalyser, capabilities enhancer, and cross-functional collaborator, emphasizing the need for deliberate strategies and actions to close health gaps and improve outcomes for underserved populations.

Executive Vision: The Role of Medical Affairs in Achieving Health Equity

March 20, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, Innovate Articles, SEARCH BY TYPE, Open Access, Evidence Generation, Health Equity, Content Hub, Foundational (Intro Level), Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Maria Giordano

Through our lens into real-world issues that affect equitable use of industry innovations, Medical Affairs can drive the transformation of industry from a drug-centric perspective to a patient-centric perspective. This article discusses a few of these opportunities.

Patient-Centered Solutions: Navigating challenges & unlocking value through patient engagement

November 2, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, Health Equity, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Travis Hege

MAPS speaks with Liz de Somer, CEO of Medicines Australia and Sharon Winton, CEO of Lymphoma Australia to explore patient engagement from the perspectives of industry and patient associations.

Demystifying Data in Medical Affairs Part 4: The Next Steps for You to Begin Using Data

October 18, 2023/in Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, Evidence Generation, Innovative Evidence Generation, On-Demand Webinars & Town Halls, Content Hub, Insights Process/by [email protected]

Demystifying Data in Medical Affairs Part 4: The Next Steps for You to Begin Using Data

Objectives:

All industries are rushing to harness rich data in order to drive progress, but how can the many data sources help Medical Affairs to show impact and drive improved patient outcomes?

In the final part of this four-part series, we will cover:

A brief recap of what "data" means, issues with data and future outlook
What are the next steps for medical directors to start using data now?
A look at some "easy" projects involving data that medical directors may be able to start immediately
A deeper look into medium/large data projects to consider for the future

This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future. These presentations will feature real-world cases that are relevant to regional and country Medical Affairs leaders, in order to highlight long-term aspirational and short-term tangible projects.

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Shifting the Paradigm (and Price) on Integrated Evidence Generation

September 15, 2023/in Competency, Integrated Evidence Plan, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, Evidence Generation, On-Demand Webinars & Town Halls, Evidence Generation, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

Shifting the Paradigm (and Price) on Integrated Evidence Generation

Objectives:

Clinical research is typically costly for sponsors and burdensome for providers and patients. New methods and approaches, such as integrated evidence generation using real-world data networks and automated study platforms, are accelerating the path from start-up to read out.

Join presenters as they explore innovative approaches for:

Using technology to automate data collection and enrichment from multiple sources for studies and registries
Scaling research faster and at less cost
Leveraging highly automated registries and data networks as platforms to meet multiple stakeholder requirements
Meeting multi-stakeholder requirements without the need for building multiple programs
Filling data and evidence gaps with data linkage such as to social determinants of health, death indices and claims
Regulatory and other research use cases

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Bridging the Gap: Understanding and Implementing Gap Analyses

June 28, 2023/in ACCESS, MAPS Members Only, Data Gap Identification, SEARCH BY TOPIC, SEARCH BY TYPE, Evidence Generation, On-Demand Webinars & Town Halls, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by [email protected]

Bridging the Gap: Understanding and Implementing Gap Analyses

Objectives:

At the end of the session, you will be able to:

Understand how to conduct gap analyses to identify needs or deficiencies within your Medical plan
Identify when gap analyses can be leveraged throughout the Medical Affairs strategic planning process
Demonstrate how to apply results of gap analyses to effectively address needs

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