Understanding Medical Multichannel Engagement

Understanding Medical Multichannel Engagement

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Objectives:

As Medical Affairs' audiences and outlets expand, no single channel will suffice for all communications. Instead, the activities of functions including Medical Information, Medical Communications, and Field Medical will require multichannel or omni-channel engagement. This webinar starts with an overview of multichannel vs. omnichannel engagement before offering actionable advice for Medical Affairs teams seeking to reach external stakeholders in the new normal of hybrid, asynchronous, individualized engagement.

Attendees will understand:

  • • What is multichannel engagement vs. omnichannel
  • • The opportunities omnichannel engagement presents for Medical Affairs teams
  • • How to implement multi- & omnichannel engagement to meet the needs of diverse audiences of external stakeholders

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A Step-by-Step Guide to Maximizing Your Medical Affairs Social Media Presence

A Step-by-Step Guide to Maximizing Your Medical Affairs Social Media Presence

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Objectives:

This webinar describes key steps and considerations for creating a successful social media presence for your Medical Affairs team. First, it is important to conduct a landscape analysis to determine how your competitors use social media and how your target audience interacts with content. It is also critical to create a project plan that defines the communications framework, editorial calendar, standard responses, and funnels for content creation. Challenges that arise during this process, such as navigating compliance considerations, may present major hurdles. Additionally, we will discuss how to assess the success of social media communications against objectives by utilizing metrics to help plan for future changes or expansion. Key medical audiences are increasingly using social media as a source for clinical information. By creating a strategic framework for the use of social media, Medical Affairs teams can leverage this emerging opportunity to increase the visibility of key data.

This webinar will:

  • • Provide best practices for Twitter engagement
  • • Share insight into the process for building a social media project plan
  • • Help identify any compliance or practical challenges associated with social media metrics

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The Evolving use of Social Media in Medical Affairs IQVIA

The Evolving use of Social Media in Medical Affairs

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This podcast sponsored by IQVIA explores social media for insights and thought leader identification.

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Web Portals for a Successful Launch: Value, Approach, and Options

Web Portals for a Successful Launch: Value, Approach, and Options

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Objectives:

This webinar will focus on the evolution in medical information portals, new capabilities, system integrations and requirements for successful launch. In addition, there will be a focus on regulations that restrict capabilities in self service portals and tools to manage them. Finally, a look at future technology and how AI and enhanced search and chat may provide value in the near future.

We will focus on:

  • • Understanding capabilities of new technology for Self Service and MI Portals
  • • Addressing questions around what is permissible within a regulatory framework
  • • Addressing questions around digital transformation needs and system integration
  • • Identifying and discussing ways for the industry to work together with regulatory and compliance for successful deployments and utilization of self service and MI portals.

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IQVIA podcast natural language processing

Natural Language Processing for Medical Insights

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MAPS speaks with Hywel Evans Director of the IQVIA Natural Language Processing Insights Hub about NLP to generate medical insights.

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Learnings from a practical experience of using NLP/ AI in Medical Affairs

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Objectives:

At the conclusion of this session, participants should:

  • • Demonstrate the use of technology to automate part of the MLR Review and Approval process​
  • • Provide details of a proof-of-concept to test AI-enabled technology in Medical Affairs
  • • Understand the roadmap for the future in usage of automation

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Medical and AI Ethics

There is a magic when Medical and AI ethics are best friends

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Objectives:

  • • Opening the dialog on a controversial topic
  • • Providing some practical examples on the topic
  • • Unleashing opportunities for better understanding and collaboration between experts in AI and medical

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medical affairs social media podcast

Social Media in Medical Affairs: Beyond Passive Listening

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In this MAPS podcast, we explore the emerging uses of social media in the practice of Medical Affairs including best practices and compliance concerns for Medical Affairs professionals participating in the social media landscape.

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Digital Challenges Medical Affairs

Typical Challenges with Moving Digitalization Initiatives Forward for Medical Affairs — Episode 3

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This podcast offers insights surrounding common challenges Medical Affairs organizations face in offering best-in-class digital capabilities.

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Typical Challenges with Moving Digitalization Initiatives Forward for Medical Affairs – Episode 2

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This MAPS podcast discusses common challenges Medical Affairs organizations face in offering best-in-class digital capabilities to its customers.

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