In this webinar, experts will:
1. Discuss the current environmental landscape for conversational AI/Chatbots
2. Provide practical learning through a case study presentation on how to implement conversational AI/Chatbots (KPIs, use cases, metrics, learnings)
3. Identify and debate legal and regulatory considerations when implementing conversational AI/Chatbots
In the 3rd and final episode of this series, we’ll be meeting with Georgios Tramountanis, a member of the MAPS Digital Focus Area Working Group to examine where we see potential opportunities for Medical Affairs as it relates to Automation and review some predictions on the future of Automation in Medical Affairs.
In this first of 3 episodes, we will be meeting with an industry expert on Automation within the pharmaceutical industry.
In this webinar, you’ll learn:
Digital tools power the ability of Medical Affairs teams to generate, analyze and disseminate data to external stakeholders across the product lifecycle, while bringing essential learnings from these stakeholders back to the organization in the form of insights.
Omnichannel approaches focus on delivering a consistent, personalized experience across channels and devices. While organizations recognize that customers value an intuitive and effortless experience when interacting with Medical Affairs functions, only 27% of Medical Affairs leaders recently surveyed are implementing this capability (ref: Aspiration vs Actuality Assessing the progress of digital excellence in Medical Affairs, by the Medical Affairs Digital Strategy Council, an initiative orchestrated by Indegene).
In the spirit of “progress over perfection”, this webinar will introduce a practical view on how to develop Medical Affairs omnichannel strategies within your organization. Considerations that you should take into account when planning an omnichannel strategy will be illustrated through learnings garnered from on-ground experience.
In this webinar, we will:
1) Articulate what is “omni” about omnichannel
2) Identify key stakeholders to develop and execute your omnichannel strategy
3) Implement a practical framework to planning your omnichannel engagement
Digitalization offers Medical Affairs teams the opportunity to rethink strategy and actions across the lifecycle of traditional and nontraditional products.
Here John Pracyk, MD, PhD, MBA, MAPS President of the Americas Region speaks with some of the top Medical Affairs leaders from Johnson & Johnson as they share their perspective on the impact of Digital on Healthcare.
As Medical Affairs' audiences and outlets expand, no single channel will suffice for all communications. Instead, the activities of functions including Medical Information, Medical Communications, and Field Medical will require multichannel or omni-channel engagement. This webinar starts with an overview of multichannel vs. omnichannel engagement before offering actionable advice for Medical Affairs teams seeking to reach external stakeholders in the new normal of hybrid, asynchronous, individualized engagement.
Attendees will understand:
This webinar describes key steps and considerations for creating a successful social media presence for your Medical Affairs team. First, it is important to conduct a landscape analysis to determine how your competitors use social media and how your target audience interacts with content. It is also critical to create a project plan that defines the communications framework, editorial calendar, standard responses, and funnels for content creation. Challenges that arise during this process, such as navigating compliance considerations, may present major hurdles. Additionally, we will discuss how to assess the success of social media communications against objectives by utilizing metrics to help plan for future changes or expansion. Key medical audiences are increasingly using social media as a source for clinical information. By creating a strategic framework for the use of social media, Medical Affairs teams can leverage this emerging opportunity to increase the visibility of key data.
This webinar will: