PXM & the Evolution of Digital Patient Engagement
In this On-Demand webinar, we discuss how the Roche enables a Digital Patient Engagement Strategy on enterprise level, which aims to drive the evolution of patient engagement in the digital space.
Unlocking the Power of Omnichannel: Integrating Medical Strategy and Customer Experience to Transform Scientific Exchange
In this on-demand webinar, we will discuss how to develop a customer-centric engagement strategy leveraging an omnichannel approach.
2024 Benchmark Report: Digital, Advanced Analytics & Artificial Intelligence in Medical Affairs
MAPS’ 2024 Benchmark Report is based on findings from 32 organizations in Pharma and MedTech and reflects broad leadership thinking about the current and future states of AI capabilities and challenges in Medical Affairs.
Digital First Communications: How Digital Transformation is Opening Opportunities in Medical Affairs
This series of the Elevate Podcast illuminates the Inspiration and Impact, content Compliance & Approval, MSL utilization, Training & Evolution, the Technology Stack, and the Future of Modular Content.
The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare
The MAPS Puerto Rico Roundtable hosted by Real Chemistry in March 2024 discussed the integration of digital platforms, AI, and personalized content to enhance engagement with healthcare providers (HCPs). The panel emphasized the shift towards real-time, tailored information delivery and the importance of leveraging insights from both traditional and digital sources to support effective engagement strategies while ensuring compliance.
Moving on from the Maybes: Real-life uses of generative AI in Medical Affairs
MAPS has been educating and sharing expertise on genAI since ChatGPT first exploded onto the scene in early 2023. This year, as the dust settles, we focus on sharing the learnings from a year of pilots and projects to help others begin or accelerate their journey.
How Machine Learning Can be used to Understand Audiences
In this podcast, we explore machine learning as a way to get information about an audience.
Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering
In this podcast, we dive into a really important area that can significantly influence your GenAI results – Prompt Engineering and other areas.
Generative AI: Use Cases, Their Impact, and What’s Next for Medical Affairs
This webinar will give attendees a better understanding of use-cases of Generative AI in Medical Affairs and will show results to help inform thinking and build a future roadmap.
10 Reasons Digital Strategies Fail & How to Help Them Succeed
10 reasons digital strategies fail plus ways you and your teams can navigate between the icebergs of these failures on the way to success.