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Omnichannel Integration in Medical Affairs: From Aspiration to Reality

June 28, 2024/in Competency, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Digital Trends & Opportunities/by [email protected]

This webinar offers a platform for attendees to engage with a diverse group of Medical Affairs omnichannel experts, discover their distinctive perspectives, navigate common obstacles, and gain firsthand insights into pragmatic omnichannel integration solutions.

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https://medicalaffairs.org/wp-content/uploads/2024/06/June28-indegene.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-06-28 16:16:062025-06-25 15:43:28Omnichannel Integration in Medical Affairs: From Aspiration to Reality

The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare

June 25, 2024/in ACCESS, Healthcare Systems & Trends, Partner Circle, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Business Knowledge, Compliance, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Content Hub, Insights Process, Interviews & Opinions, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

The MAPS Puerto Rico Roundtable hosted by Real Chemistry in March 2024 discussed the integration of digital platforms, AI, and personalized content to enhance engagement with healthcare providers (HCPs). The panel emphasized the shift towards real-time, tailored information delivery and the importance of leveraging insights from both traditional and digital sources to support effective engagement strategies while ensuring compliance.

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https://medicalaffairs.org/wp-content/uploads/2024/06/Innovate_Roundtable_Real_Chemisrty_6_25_24-1-scaled.jpg 973 2560 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-06-25 17:23:082024-08-14 11:04:00The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare
Camino Innovate Featured

Moving on from the maybes: Real-life uses of generative AI in Medical Affairs

May 29, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Innovate Articles, Content Hub/by Travis Hege

MAPS has been educating and sharing expertise on genAI since ChatGPT first exploded onto the scene in early 2023. This year, as the dust settles, we focus on sharing the learnings from a year of pilots and projects to help others begin or accelerate their journey.

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https://medicalaffairs.org/wp-content/uploads/2024/05/Camino-Innovate-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-05-29 10:53:482024-06-28 07:25:57Moving on from the maybes: Real-life uses of generative AI in Medical Affairs
How Machine Learning Can Be Used to Understand Audiences

How Machine Learning Can Be Used to Understand Audiences

April 9, 2024/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Podcasts/by [email protected]

In this podcast, we explore machine learning as a way to get information about an audience.

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https://medicalaffairs.org/wp-content/uploads/2024/04/Podcast-WordPress-Digital-Science-040424-1.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-04-09 07:19:402025-06-20 14:03:10How Machine Learning Can Be Used to Understand Audiences
Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering

Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering

March 5, 2024/in Competency, ACCESS, SEARCH BY TOPIC, Open Access, Open Access, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, we dive into a really important area that can significantly influence your GenAI results – Prompt Engineering and other areas.

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https://medicalaffairs.org/wp-content/uploads/2024/03/Podcast-WordPress-DIGITAL-FAWG-PODCAST-Digital-First-AI.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-03-05 08:22:582024-03-05 08:23:00Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering

Generative AI: Use Cases, Their Impact, and What’s Next for Medical Affairs

March 1, 2024/in Competency, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Digital Trends & Opportunities/by [email protected]

This webinar will give attendees a better understanding of use-cases of Generative AI in Medical Affairs and will show results to help inform thinking and build a future roadmap.

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https://medicalaffairs.org/wp-content/uploads/2024/03/March1-pcmwebinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-03-01 14:37:392025-06-26 11:09:36Generative AI: Use Cases, Their Impact, and What’s Next for Medical Affairs

10 Reasons Digital Strategies Fail & How to Help Them Succeed

January 4, 2024/in ACCESS, Competency, SEARCH BY TOPIC, Open Access, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Articles, Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

10 reasons digital strategies fail plus ways you and your teams can navigate between the icebergs of these failures on the way to success.

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https://medicalaffairs.org/wp-content/uploads/2024/01/10-Reasons-Digital-Fail-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-01-04 10:35:442024-01-04 10:35:4610 Reasons Digital Strategies Fail & How to Help Them Succeed
Inizio innovate update Featured

Improving Outcomes in Medical Affairs with Innovation

November 30, 2023/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Content Hub/by Travis Hege

This article discusses how to foster innovation within and across the Medical Affairs landscape, empower teams to deliver the best outcomes for patients and revolutionize healthcare delivery.

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https://medicalaffairs.org/wp-content/uploads/2023/11/Inizio-innovate-update-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-11-30 14:11:252023-12-07 18:14:59Improving Outcomes in Medical Affairs with Innovation
Amit Lalwani MAPA podcast

AI as a Catalyst for Cross-Functional Collaboration

October 26, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

MAPS speaks with Amit Lalwani, omnichannel lead and member of the Core Planning Team for the MAPA/MAPS Medical Affairs Summit, Nov 8-10, 2023 in Sydney, AU.

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https://medicalaffairs.org/wp-content/uploads/2023/10/Amit-Lalwani-MAPA-podcast.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-10-26 11:20:272023-12-08 08:08:30AI as a Catalyst for Cross-Functional Collaboration
Getting More from Every Engagement: Practical Applications for Generative AI to Augment Tried-and-True Techniques

Getting More from Every Engagement: Practical Applications for Generative AI to Augment Tried-and-True Techniques

October 6, 2023/in MAPS Members Only, Competency, ACCESS, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this on-demand webinar, experts discuss how to understand the difference between the theoretical potential of generative AI and real applications Medical Affairs can leverage now.

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https://medicalaffairs.org/wp-content/uploads/2023/10/On-Demand-WordPress-Within3-October-6.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-10-06 15:50:292024-04-26 12:03:30Getting More from Every Engagement: Practical Applications for Generative AI to Augment Tried-and-True Techniques
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