The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare

/in , , , , , , , , , , , , , , , , , /by

The MAPS Puerto Rico Roundtable hosted by Real Chemistry in March 2024 discussed the integration of digital platforms, AI, and personalized content to enhance engagement with healthcare providers (HCPs). The panel emphasized the shift towards real-time, tailored information delivery and the importance of leveraging insights from both traditional and digital sources to support effective engagement strategies while ensuring compliance.

Read more

Moving on from the Maybes: Real-life uses of generative AI in Medical Affairs

/in , , , , /by

MAPS has been educating and sharing expertise on genAI since ChatGPT first exploded onto the scene in early 2023. This year, as the dust settles, we focus on sharing the learnings from a year of pilots and projects to help others begin or accelerate their journey.

Read more

How Machine Learning Can be used to Understand Audiences

/in , , , , /by

In this podcast, we explore machine learning as a way to get information about an audience.

Read more

Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering

/in , , , , /by

In this podcast, we dive into a really important area that can significantly influence your GenAI results – Prompt Engineering and other areas.

Read more

Generative AI: Use Cases, Their Impact, and What’s Next for Medical Affairs

/in , , , , /by

This webinar will give attendees a better understanding of use-cases of Generative AI in Medical Affairs and will show results to help inform thinking and build a future roadmap.

Read more

10 Reasons Digital Strategies Fail & How to Help Them Succeed

/in , , , , , , , , , , , /by

10 reasons digital strategies fail plus ways you and your teams can navigate between the icebergs of these failures on the way to success.

Read more

Getting More from Every Engagement: Practical Applications for Generative AI to Augment Tried-and-True Techniques

/in , , , , /by

In this on-demand webinar, experts discuss how to understand the difference between the theoretical potential of generative AI and real applications Medical Affairs can leverage now.

Read more

Executive Vision: The Role of Medical Affairs in Demonstrating the Value of Digital Health Technologies

/in , , , , /by

The combined impact of treatment complexity and data availability highlights the value of Medical Affairs departments that have the capability to make clinical sense of new disruptive drugs, devices, real-time monitoring and diagnostics. Here, the MAPS Executive Consortium describes how.

Read more

White Paper: Vision for Generative Artificial Intelligence in Medical Affairs

/in , , , , , , , /by

This paper provides a vision describing how Gen AI technologies will reshape the possibilities and practice of Medical Affairs related to the four functional pillars of Strategy & Leadership, Evidence & Insights Generation, Evidence & Insights Communication, and Engagement & Partnerships.

Read more

GenAI in Medical Affairs: Use Cases

/in , , , , , , , , /by

Thank you MAPS Partner Circle members for sharing use cases that bring to life MAPS’ Vision for Generative Artificial Intelligence in Medical Affairs.

Read more

Connect with Us

602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073

© 2025 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.

Subscribe to MAPS Newsletter
MAPS Program Support Services
Policies and Positions