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Enago podcast

Expedited Pharma Publishing: Solutions, Struggles, and Strategic Importance

May 13, 2025/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, SEARCH BY TOPIC, Open Access, Open Access, SEARCH BY TYPE, Podcasts, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

Join experts from Enago Life Sciences to learn best practices for navigating the balance between efficiency and authority in expedited publishing.

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https://medicalaffairs.org/wp-content/uploads/2025/04/Enago-podcast.png 522 1373 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-05-13 15:32:062025-05-13 15:35:38Expedited Pharma Publishing: Solutions, Struggles, and Strategic Importance

Do THIS, not THAT: Best Practices to Drive More Impactful Medical Communication Strategies

May 13, 2025/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, External Scientific Engagement, Customer Engagement & Scientific Comms, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

As Med Ed teams adopt new tech, it’s key to know how physicians prefer learning. This article shares 2025 MAPS tips with simple “do THIS, not THAT” strategies.

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https://medicalaffairs.org/wp-content/uploads/2025/05/Sermo_Innovate-roundtable_ad_5_14_25.png 669 1760 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-05-13 13:47:482025-05-15 14:47:51Do THIS, not THAT: Best Practices to Drive More Impactful Medical Communication Strategies

Digital Opinion Leaders and HCP Influence Mapping

April 30, 2025/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, Innovate Articles, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This article summarizes insights from a 2025 MAPS Roundtable where Medical Affairs leaders discussed emerging trends in digital engagement, focusing on the rise of Digital Opinion Leaders (DOLs) and strategies for Healthcare Professional (HCP) influence mapping. The conversation highlighted how innovative approaches are reshaping disease awareness and stakeholder relationships.

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https://medicalaffairs.org/wp-content/uploads/2025/04/Innovate-Roundtable-Adnexi-2025.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-04-30 10:39:252025-04-30 10:58:48Digital Opinion Leaders and HCP Influence Mapping
Digital Science - Bluesky ahead

Is Bluesky ahead? The past and future of Social Media for Med Affairs

April 22, 2025/in ACCESS, Competency, Open Access, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

Is Bluesky the new Twitter (X) for academic research conversations? Learn how Medical Affairs teams can maximize the opportunity of this new platform.

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https://medicalaffairs.org/wp-content/uploads/2025/04/Website-elevate-Digital-Science.png 562 1479 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-04-22 14:58:442025-04-30 15:54:41Is Bluesky ahead? The past and future of Social Media for Med Affairs
Inizio - pcm webinar

Effectively Introducing New Medical Affairs Capability in the Age of Transformation

March 17, 2025/in MAPS Members Only, Competency, ACCESS, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Digital Trends & Opportunities, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this On-Demand webinar, you will focus on key learnings from the pilot and explore expansion in usage of this emerging technology.

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https://medicalaffairs.org/wp-content/uploads/2025/03/Webinar-only-1.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-03-17 10:54:212025-04-10 09:53:32Effectively Introducing New Medical Affairs Capability in the Age of Transformation
Foundations in Medical Affairs Certificate Program

Understanding the Benefits of the Foundations in Medical Affairs Program

March 12, 2025/in Competency, Strategy, E-Learning Courses, Scientific & Technical Knowledge, SEARCH BY TOPIC, Business Knowledge, Evidence Generation, Customer Engagement & Scientific Comms, Leadership & Management, Medical Governance & Compliance, Featured/by Jalene Kaiser

Introducing the Foundations in Medical Affairs Certificate Program, an essential component of the MAPS eCademy Learning Journey, specifically designed to elevate your understanding of critical concepts and practices in Medical Affairs. With courses tailored to a wide range of fields, Ecademy fosters skill development and professional growth in a collaborative digital environment.

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https://medicalaffairs.org/wp-content/uploads/2025/03/Craig_Learning-Journey-Graphics_3_6_25_REV.jpg 752 1724 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-03-12 09:07:002025-05-06 14:44:30Understanding the Benefits of the Foundations in Medical Affairs Program
Embracing Omnichannel Engagement in Medical Affairs

Embracing Omnichannel Engagement in Medical Affairs Changing Mindsets to Put External Stakeholders at the Center of Engagement

February 25, 2025/in ACCESS, Competency, Integrated Scientific Comms Plan & Pubs, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Content Hub, White Papers, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Jalene Kaiser

This white paper draws on the collective expertise of ten leading professionals in scientific communications and stakeholder engagement, as well as members of the Medical Affairs Professional Society. Their areas of specialization include medical and scientific communications, omnichannel engagement, digital strategy, medical information and field medical operations.

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https://medicalaffairs.org/wp-content/uploads/2025/02/Embracing-Omnichannel-Engagement.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-25 16:21:572025-03-07 10:35:58Embracing Omnichannel Engagement in Medical Affairs Changing Mindsets to Put External Stakeholders at the Center of Engagement
February 14 PCM Embracing Imperfection for Impact

Embracing Imperfection for Impact: The Bold Move to Measure Medical Impact

February 19, 2025/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, SEARCH BY TYPE, Patient Centricity, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Value & Impact, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this webinar we discuss the best practices and hurdles to implement tangible medical affairs impact measurement.

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https://medicalaffairs.org/wp-content/uploads/2025/02/feb14_PCM_2.png 883 2324 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-19 09:45:572025-03-07 10:37:10Embracing Imperfection for Impact: The Bold Move to Measure Medical Impact
CE&SC-ExternalScientificengagement

Customer Engagement & Scientific Communications Standards & Guidance and Templates

February 7, 2025/in ACCESS, MAPS Members Only, Competency, SEARCH BY TYPE, External Scientific Engagement, Standards & Guidance and Templates, Content Hub, Featured/by Jalene Kaiser

This resource, created with senior Medical Affairs professionals, offers guidance, practical tools, and recommendations to support Field Medical in planning, executing, and evaluating the value and impact of their scientific engagements.

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https://medicalaffairs.org/wp-content/uploads/2025/02/CESC-External-Scientific-Engagement.png 602 1584 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-07 08:00:002025-05-09 14:59:01Customer Engagement & Scientific Communications Standards & Guidance and Templates
PXM& the Evolution of Digital Patient Engagement On-Demand

PXM & the Evolution of Digital Patient Engagement

February 4, 2025/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, SEARCH BY TYPE, Customer Engagement & Scientific Comms, On-Demand Webinars & Town Halls, Digital Trends & Opportunities, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this On-Demand webinar, we discuss how the Roche enables a Digital Patient Engagement Strategy on enterprise level, which aims to drive the evolution of patient engagement in the digital space.

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https://medicalaffairs.org/wp-content/uploads/2025/02/eCademy-On-Demand-pxm-jan29.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-04 11:31:572025-03-07 12:46:12PXM & the Evolution of Digital Patient Engagement
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