Piloting GenAI in Medical Information: Lessons from the Front Lines
/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Podcasts/by Jalene KaiserIn today’s “Elevate” episode, our speaker panel, lead by Jennifer Riggins and Steve Casey of the MAPS Digital Strategy FAWG, dives into a topic at the cutting edge of medical information: the use of Generative AI for content creation.
Work Smarter, Publish Stronger: Data-Driven Targeting
/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by Jalene KaiserThis episode defines crisis management as a structured, cyclical process: preparedness, response, recovery, and reflection. We discuss how Medical Affairs plays a unique role in translating uncertainty into strategy, maintaining scientific clarity, and protecting external trust through transparent communication.
Stronger Together: Medical Affairs and Publications in Strategic Collaboration to Achieve Patient-Centricity Goals
/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Innovate Articles/by Jalene KaiserBeyond the Prescriber: The Importance of Broadening Medical Affairs Engagement
/in Competency, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Innovate Articles/by Jalene KaiserAs healthcare continues to evolve, broadening Medical Affairs engagement from prescribers to the full ecosystem of healthcare partners is no longer optional, but essential for treatment success.
Scaling GenAI in Medical Affairs: From Pilot to Practice
/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Podcasts/by Jalene KaiserIn this “Elevate” episode, our hosts Jennifer Riggins & Steve Casey speak to a panel of experts on the frontlines of GenAI implementation to share their hard-won insights.
Mastering the Art of Storytelling in Scientific Communications
/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by Jalene KaiserIn this podcast episode, our experts dive into the importance of storytelling in scientific communication, emphasizing the need to balance creativity with accuracy and personalize content for different audiences.
The Future of Research Visibility: Beyond Traditional Metrics
/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]In this webinar, a panel of experts will share their current experiences, challenges, and perspectives on tracking and interpreting the broader impact of scientific content.
Cutting Edge Episode 1: One Team, One Voice: The Impact of Centralized Medical Content Development
/in Competency, Medical Information, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by Jalene KaiserThis podcast will provide an overview of results of a poster presented at MAPS Americas in 2025. The title of the poster was “One Team, One Voice: The Impact of Centralized Medical Content Development” and includes results from a survey that was conducted to better understand Medical Affairs (MA) professionals’ strategies for medical content development, utilizing centralized versus decentralized medical content creation, and assess the adoption of structured authoring and AI-enabled solutions to improve scalability, consistency and efficiency in medical content development.
Medical Affairs’ Data Dilemma and the Path to Influence
/in Competency, SEARCH BY TYPE, External Scientific Engagement, Webinars, Customer Engagement & Scientific Comms/by [email protected]In this webinar, join 3 MA experts as they explore how Medical Affairs can transition from a supportive function to a strategic pillar within an organization.