Is Bluesky the new Twitter (X) for academic research conversations? Learn how Medical Affairs teams can maximize the opportunity of this new platform.
In this On-Demand webinar, you will focus on key learnings from the pilot and explore expansion in usage of this emerging technology.
Introducing the Foundations in Medical Affairs Certificate Program, an essential component of the MAPS eCademy Learning Journey, specifically designed to elevate your understanding of critical concepts and practices in Medical Affairs. With courses tailored to a wide range of fields, Ecademy fosters skill development and professional growth in a collaborative digital environment.
This white paper draws on the collective expertise of ten leading professionals in scientific communications and stakeholder engagement, as well as members of the Medical Affairs Professional Society. Their areas of specialization include medical and scientific communications, omnichannel engagement, digital strategy, medical information and field medical operations.
In this webinar we discuss the best practices and hurdles to implement tangible medical affairs impact measurement.
This resource, created with senior Medical Affairs professionals, offers guidance, practical tools, and recommendations to support Field Medical in planning, executing, and evaluating the value and impact of their scientific engagements.
In this On-Demand webinar, we discuss how the Roche enables a Digital Patient Engagement Strategy on enterprise level, which aims to drive the evolution of patient engagement in the digital space.
In an era of data-driven medical communications, we’re missing a crucial ingredient: storytelling. New research shows our brains are wired to engage with narrative formats – making storytelling not just a ‘nice-to-have’ but a neurological necessity for effective medical education. Learn how the STORIES framework (Structure, Tailoring, Originality, Rationality, Immediacy, Emotionality, Simplicity) is revolutionizing how we communicate complex medical information to healthcare providers and patients alike. From graphic novels to VR simulations, see how narrative techniques are transforming medical education and patient engagement.
In this on-demand webinar, we will discuss how to develop a customer-centric engagement strategy leveraging an omnichannel approach.
This Standard and Guidance is intended to inform the practice of External Education by Medical Affairs teams and departments.