Top 10 Publications of 2025
In this podcast, our experts will provide a perspective on how Medical Affairs can bring value to marketing and sales organizations.
Patient-Centric Medical Affairs: From High-Level Strategy to Day-to-Day Impact
Discover how top-down patient engagement transforms Medical Affairs—driving true patient-centricity, meaningful impact, and lasting success.
AI and the HCP Experience: Implications for Medical Affairs
The session will walk attendees through how pillars of impact—Impact Story, Contributions, and Execution—were used to translate high-level strategy into tangible action.
Piloting GenAI in Medical Information: Lessons from the Front Lines
In today’s “Elevate” episode, our speaker panel, lead by Jennifer Riggins and Steve Casey of the MAPS Digital Strategy FAWG, dives into a topic at the cutting edge of medical information: the use of Generative AI for content creation.
Work Smarter, Publish Stronger: Data-Driven Targeting
This episode defines crisis management as a structured, cyclical process: preparedness, response, recovery, and reflection. We discuss how Medical Affairs plays a unique role in translating uncertainty into strategy, maintaining scientific clarity, and protecting external trust through transparent communication.
Beyond the Prescriber: The Importance of Broadening Medical Affairs Engagement
As healthcare continues to evolve, broadening Medical Affairs engagement from prescribers to the full ecosystem of healthcare partners is no longer optional, but essential for treatment success.
Scaling GenAI in Medical Affairs: From Pilot to Practice
In this “Elevate” episode, our hosts Jennifer Riggins & Steve Casey speak to a panel of experts on the frontlines of GenAI implementation to share their hard-won insights.
Mastering the Art of Storytelling in Scientific Communications
In this podcast episode, our experts dive into the importance of storytelling in scientific communication, emphasizing the need to balance creativity with accuracy and personalize content for different audiences.
The Future of Research Visibility: Beyond Traditional Metrics
In this webinar, a panel of experts will share their current experiences, challenges, and perspectives on tracking and interpreting the broader impact of scientific content.