Customer Engagement & Scientific Comms Archives - Medical Affairs Professional Society

Cutting Edge Episode 1: One Team, One Voice: The Impact of Centralized Medical Content Development

July 22, 2025/in Competency, SEARCH BY TYPE, Medical Information, Customer Engagement & Scientific Comms, Elevate Podcasts/by Jalene Kaiser

This podcast will provide an overview of results of a poster presented at MAPS Americas in 2025. The title of the poster was “One Team, One Voice: The Impact of Centralized Medical Content Development” and includes results from a survey that was conducted to better understand Medical Affairs (MA) professionals’ strategies for medical content development, utilizing centralized versus decentralized medical content creation, and assess the adoption of structured authoring and AI-enabled solutions to improve scalability, consistency and efficiency in medical content development.

Medical Affairs’ Data Dilemma and the Path to Influence

July 21, 2025/in Business / Finance, Competency, Strategy, ACCESS, MAPS Members Only, Business Knowledge, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Content Hub, SEARCH BY TOPIC, Medical Strategy & Launch Excellence, SEARCH BY TYPE/by [email protected]

In this webinar, join 3 MA experts as they explore how Medical Affairs can transition from a supportive function to a strategic pillar within an organization.

AI Maturity in Literature Workflows: Insights from a Medical Affairs Roundtable

July 17, 2025/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

The Tipping Point: When to Bring Medical Information Systems In-House

July 8, 2025/in Competency, Medical Information, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by Jalene Kaiser

When is the right time to bring your medical information system in-house? What needs to happen once you get there? In this podcast, we dive into scPharmaceuticals’ experience and discuss the milestones that signal a shift. Hear about the case for change, navigating the transition, and the crucial role technology plays in enabling long-term success.

AI in Action: Revolutionizing Scientific Congresses from Concept to Conclusion

July 3, 2025/in Competency, SEARCH BY TOPIC, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

Enhancing Collaboration: Streamlining Access to Scientific Literature for Medical Affairs Teams

June 25, 2025/in Competency, Strategy, ACCESS, MAPS Members Only, SEARCH BY TYPE, Medical Information, Webinars, Customer Engagement & Scientific Comms, Operational Excellence, Content Hub, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this On-Demand webinar, we explore the recently released MAPS Standards & Guidance (S+G) documents, “Measuring Value and Impact in Medical Affairs” and “Strategic Medical Planning Guide.”

The Role of AI in Academic Publishing: Opportunities and Challenges for Medical Education

June 3, 2025/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by Jalene Kaiser

AI offers tremendous benefits but creates new challenges for licensing and research integrity that medical publishers must address. In this MAPS podcast episode, we will discuss the opportunities and challenges of AI in scientific publishing and considerations for medical education.

Mastering Cross-Functional Collaboration for Launch Success

June 3, 2025/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Webinars, Digital Trends & Opportunities/by Jalene Kaiser

In this On-Demand webinar, we will provide attendees with perspectives on these important questions from industry leaders across functions, including Commercial, Marketing, Market Access and R&D, and practical advice on how to master the art of collaboration to improve cohesion for collective success.

Expedited Pharma Publishing: Solutions, Struggles, and Strategic Importance

May 13, 2025/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

Join experts from Enago Life Sciences to learn best practices for navigating the balance between efficiency and authority in expedited publishing.

Do THIS, not THAT: Best Practices to Drive More Impactful Medical Communication Strategies

May 13, 2025/in Competency, Integrated Scientific Comms Plan & Pubs, Partner Circle, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Innovate Articles, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

As Med Ed teams adopt new tech, it’s key to know how physicians prefer learning. This article shares 2025 MAPS tips with simple “do THIS, not THAT” strategies.

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