As healthcare continues to evolve, broadening Medical Affairs engagement from prescribers to the full ecosystem of healthcare partners is no longer optional, but essential for treatment success.
In this podcast episode, our experts dive into the importance of storytelling in scientific communication, emphasizing the need to balance creativity with accuracy and personalize content for different audiences.
In this “Elevate” episode, our hosts Jennifer Riggins & Steve Casey speak to a panel of experts on the frontlines of GenAI implementation to share their hard-won insights.
In this podcast episode, our experts dive into the importance of storytelling in scientific communication, emphasizing the need to balance creativity with accuracy and personalize content for different audiences.
In this webinar, a panel of experts will share their current experiences, challenges, and perspectives on tracking and interpreting the broader impact of scientific content.
This podcast will provide an overview of results of a poster presented at MAPS Americas in 2025. The title of the poster was “One Team, One Voice: The Impact of Centralized Medical Content Development” and includes results from a survey that was conducted to better understand Medical Affairs (MA) professionals’ strategies for medical content development, utilizing centralized versus decentralized medical content creation, and assess the adoption of structured authoring and AI-enabled solutions to improve scalability, consistency and efficiency in medical content development.
In this webinar, join 3 MA experts as they explore how Medical Affairs can transition from a supportive function to a strategic pillar within an organization.
This article addresses the metrics that Medical Affairs can use to measure how effectively they communicate on their strategic imperatives, with a specific focus on Share of Scientific Voice (SoSV).