An exploration of storytelling and why it is important in Medical Affairs.
Define the principles of impact in Medical Affairs and consider the role of metrics and KPIs in impact assessment.
Explore approaches to impact in different settings: the industry (biotech to big pharma), disease states (rare to more prevalent), and therapeutic technologies (e.g., gene therapy and wearables).
Generate insights on the practical adoption of impact in Medical Affairs’ strategic and tactical approaches.
Consider the importance and role of Medical Affairs as a key driver of impact and its role within the cross-functional team.
 This session examines how integrating behavioral science insights (how humans make decisions and what drives their behavior) and adult education best practices (how adults best acquire, retain, and use knowledge) can evolve external medical education from knowledge dissemination alone to behavioral understanding and, ultimately, impactful outcomes.
Key discussion points will include:Â
1) Why Behavioral Science Matters in Medical Education: Explore the limitations of knowledge-based education and the importance of driving behavioral change for impactful outcomes.
2) Essential Behavioral Science Concepts for Medical Education: Identify and discuss key behavioral science principles that can enhance educational effectiveness.
3) Practical Integration of Behavioral Science into Medical Education: Provide strategies for incorporating behavioral science into educational activities, including real-world examples and practical guidance on how to address common challenges.
This resource is intended to provide Medical Affairs teams the rationale for meaningful ​value and impact measurements, as well as tips to support these:​
The objective of this White Paper is to guide Medical Affairs personnel on the key components of the legal, regulatory, and industry codes of practice requirements which are applicable to Medical Affairs in Pharma and Medical Devices industries, and how to identify and mitigate risks. This paper also includes company control frameworks for compliance with the requirements through policies, processes (usually captured in Standard Operating Procedures [SOPs]), systems, training, monitoring, and audit.
In this webinar, we will discuss how to develop a customer-centric engagement strategy leveraging an omnichannel approach. We will take a step-by-step look at how to:
· Integrate medical and CX strategy
· Leverage data to fuel audience segmentation and targeting
· Build a scientific customer journey
· Create tailored content using an effective content strategy
· Prioritize and deploy a relevant channel mix
· Optimize your approach through measurement, reporting, and insight generation
This webinar is appropriate for companies along the spectrum of omnichannel maturity. Â We will discuss how to leverage a crawl-walk-run approach, taking the next best step wherever you are.
This S&G is intended to provide a common understanding of the framework in which External Education, led by Medical Affairs, ultimately benefits patients. The intent is to provide guidance and recommendations to Medical Affairs professionals and offer practical tools for planning, executing, and evaluating external education activities and funding determinations.
This Standard and Guidance is intended to inform learners about the Evidence Generation function, strategic direction, and operations across multiple geographies.
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Experts from Wiley discuss a strategy-driven approach to Medical Education, powered by timely, credible information delivered in multiple formats.