Entries by MGluckle@MedicalAffairs.org

The Future is Here: Leveraging Insights, Data, and Technology to Inform Decision-Making and Strategy

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The Future is Here: Leveraging Insights, Data, and Technology to Inform Decision-Making and Strategy

Objectives:

With the vast amount of data available today, Medical Affairs organizations are tasked with continuously enhancing their ability to gather, analyze and derive insights from various data sources. Information is compounding at an increasingly faster pace and, if harnessed effectively, can allow Medical Affairs executives to make insight-driven decisions that drive company-wide strategy. This presentation will focus on:

  • • Moving the needle from data rich to data savvy: Extracting meaningful, actionable insights from raw data and leveraging technologies
  • • Successfully communicating insights and leveraging them to aid in decision-making
  • • Integrating insights earlier in the development cycle

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Overcoming Compliance Concerns And Barriers To Patient Engagement

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Overcoming Compliance Concerns And Barriers To Patient Engagement

Objectives:

This session will 1) Discuss why patient inclusion is important for Medical Affairs Professionals 2) Look at processes and potential barriers to inclusion of the patient perspective in Medical Affairs deliverables and development of clinical trial protocols; 3) Provide you with the resources to successfully establish a compliant process for patient engagement; and 4) will ultimately provide insights on how to work with patients in a compliant manner.

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Real-World Evidence: What Can You Say to Payers and Patient Advocates?

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Real-World Evidence: What Can You Say to Payers and Patient Advocates?

Objectives:

Medical Affairs professionals want to share Real-World Evidence (RWE) about drug products with payers, patient advocates and others, but communications about drug products are highly regulated. Federal laws, including FDAMA Section 114, FDA guidance materials and FDA enforcement actions all provide insight into the types of communications FDA will and will not accept. This presentation will provide insights into the types of communications that FDA has indicated are or are not permissible, and the uncertainties that still remain.

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Accelerating Innovation with New Metrics, Learners and Leaders

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Accelerating Innovation with New Metrics, Learners and Leaders

Objectives:

The volume of published Medical Information is doubling every 70-75 days and Medical Affairs teams tasked with disseminating and generating new evidence are facing more channels and sources of competition to reach and educate health care providers than ever before. This expert panel discussion will showcase innovative applications of internal performance management platforms such as the Medical Productivity Index (MPI) and external events, namely the 2022 Medical Affairs Innovation Olympics in pharma that illustrate examples of more continuous, real time feedback on performance, new data science analytics driven analysis of performance, more even distribution of accountability, and increased resources to accelerate learning and development. In addition, the webinar will explore both pharma and diagnostics strategies to explain how innovative performance management approaches translate into improved healthcare access and outcomes by analyzing patient and provider level data across internal functions and external institutions.

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How ChatGPT Will Disrupt Medical Affairs

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How ChatGPT Will Disrupt Medical Affairs

Objectives:

In late January, MAPS published an article by Rahul Mandlik describing the use of ChatGPT in Medical Affairs. The result was a LinkedIn Discussion with over 40,000 views in its first 6 days. During this webinar, thought leaders in this space vision how ChatGPT may augment or, at times, undermine the practice of Medical Affairs in areas such as Medical Information, Omnichannel engagement and more. This is your chance to engage in the discussion of this absolutely cutting-edge topic. Is ChatGPT just another techno-fad? Will it fundamentally transform the Medical Affairs? What are the opportunities and dangers of this new technology? Bring your questions and join us for this interactive session.

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Demystifying Data in Medical Affairs Part 2: Approaches to Overcome the Issues with Data

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Demystifying Data in Medical Affairs Part 2: Approaches to Overcome the Issues with Data

Objectives:

All industries are rushing to harness rich data in order to drive progress, but how can the many data sources help Medical Affairs to show impact and drive improved patient outcomes?

In part two of this four part series, we will discuss:

  1. Real world examples of impactful use of data by MA teams
  2. How to anonymize data
  3. How to encourage data vendors to provide data you use
  4. How to work with government and healthcare authorities on data

This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future. These presentations will feature real world cases that are relevant to regional and country Medical Affairs leaders, in order to highlight long-term aspirational and short-term tangible projects.

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Evolution of Roles and Talent Management in Medical Affairs Part 3: Career Development and How Do We Retain Talent?

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Evolution of Roles and Talent Management in Medical Affairs Part 3: Career Development and How Do We Retain Talent?

Objectives:

This Webinar series explores how roles and talent management have evolved, what new roles exist or are needed and what skills and competencies are required to succeed in these roles. From the manager’s perspective, we will discuss potential strategies for staying on top of this ever-changing field to manage and retain highly effective teams.

By the end of this series, we hope you will gain:

  1. Practical and actionable insights on how to define, recruit and manage roles in MA more effectively
  2. An understanding of traditional MA roles vs. what next generation roles to expect
  3. As an aspiring new talent in MA, an understanding about what MA processes are like in companies and how you could stand out during the recruitment process

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