Education Streaming: A New Way to Engage HCPs in Scientific Exchange
This podcast explores how Medical Affairs can implement a Netflix-like, education streaming strategy to obtain direct access to HCPs and engage with them repeatedly.
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This podcast explores how Medical Affairs can implement a Netflix-like, education streaming strategy to obtain direct access to HCPs and engage with them repeatedly.
Here John Pracyk, MD, PhD, MBA, MAPS President of the Americas Region speaks with some of the top Medical Affairs leaders from Johnson & Johnson as they share their perspective on the impact of Digital on Healthcare.
MAPS speaks with Ariel Katz, co-founder and CEO of H1, about the future of the Medical Affairs function and the factors driving the current pace of change.
The webinar is intended to build upon recent publications and ongoing discussions on the use of KPIs & metrics in Medical Affairs. The speakers will discuss real world and novel approaches that may be customized in order to create MA metrics that are relevant, and most meaningful to showcase the value of Med Affairs in a rapidly changing healthcare ecosystem.
Thus, the audience will learn how metrics specific to various MA roles/ functions may be measured, monitored more continuously, and communicated with the right internal and external stakeholders at the right time.
After attending the webinar, the audience will receive a bonus downloadable Medical Affairs Metrics Workbook with a detailed summary of the MPI (Medical Productivity Index) case study including a template to monitor qualitative outcomes, an Ideal Metrics “checklist” and scoring system, as well as detailed survey question examples of both internal and external next generation metrics to simplify and shorten the end of year performance review process in addition to the copy of the webinar slide deck.
1. Provide an overview of the most relevant metrics to better communicate the value of Medical Affairs
2. Describe COVID-related changes in Medical Affairs and their impact on metrics
3. Learn new approaches to monitoring metrics more continuously and consistently over time
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Download the MAPS Media & Sponsorship Prospectus 2021
MAPS speaks with Ariel Katz, co-founder and CEO of H1, about the factors driving the evolution of Medical Affairs and look at the shape of the function in 2030 and beyond.
In this webinar, three panelists explain how medical information teams are transforming customer experience through digital transformation and provide details around use of web portals, chatbots, literature search, content authoring and query management
Educational objectives: This webinar will provide the following learning objectives to the audience:
In a field where all professionals are esteemed intellectuals, the difference between a middling unknown and a Jeff Bezos is purely emotional intelligence.
This podcast focuses on the journal publishing industry, discussing how medical journal publishing is changing and what changes we might see in the future.
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