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Creating a healthier future
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Creating a healthier future
MAPS speaks with Sameer Lal, SVP, Enterprise Medical Business Unit, Indegene about how to move from today’s largely siloed customer engagement framework to a truly cross-functional, omnichannel approach.
Instead of being static representations of an event, insights can become actionable—informing what can be done to improve future events or even larger business decisions.
Today, HCPs are taking to the internet to release new research or create a digital research community in real-time. Through social media channels like Twitter, the new thought leaders or digital opinion leaders (DOLs) share research and reach a broader audience with digital influence and presence.
In this webinar, we will:
if you start your day in work mode (4th & 5th gears), and you drive all day like that, you are going to burn out fast!
MAPS speaks with Annemarie Clegg, CMO, OPEN Health, about the evolving role of Medical Affairs in providing context for payers, regulators and policy makers whose decisions can dramatically affect which patients can access industry innovations.
This white paper by the MAPS Executive Consortium synthesizes the views of senior global Medical Affairs leaders to provide a unified vision for the future of Medical Affairs in society, industry, teams and as individuals.
The landscape for Medical Affairs is rapidly changing. The end customer experience has become much more critical than ever before. Hence, assessing the evolving needs and preferences of customers is a top priority for Medical Affairs leaders today. Given the non-promotional nature of Medical Affairs, solving this problem is a very complex process as the impact of engagements cannot be tied back to any ROI-based metrics. But from a futuristic perspective, it is imperative to ensure that for medical engagements, the right content is available from the right source via the right channel. Hence there is a strong need for approaches that help reimagine the overall customer engagement strategy for Medical Affairs via clearly articulated plans to address the unique needs of well-defined customer segments, thus enabling positive customer experiences. Such focused approaches will help redefine engagements for Medical Affairs organizations and clearly articulate the needs and experience drivers for stakeholders. The outcomes will enable medical teams to look beyond the static KOL tiers and design KOL archetypes or personas based their unique needs.
This webinar will tackle questions around how customer engagement is being approached as of today and help redefine the industry thinking on this important topic for Medical Affairs, especially in the hybrid engagement model of the future. Plus, it will also try to establish a foundation for Medical Affairs groups to develop customer-segmentation-enabled go-to market strategies.
This webinar will provide an overview of the evolution of the Medical Affairs role and contributions to scientific congresses. We will revisit the good old days of in person congress engagement pivoting to highlight the innovations scientific exchange today. We will also discuss the elements of transitioning to a completely virtual platform due to the COVID-19 pandemic which provided an opportunity to re-evaluate the medical affairs approach. Which activities and educational resources were of high-value and could be improved upon further? Lastly, we will touch upon future congresses experiences. What will HCP engagement consist of– live, virtual, hybrid, etc. Based upon these new opportunities are our metrics and KPIs effective?
1. Identify opportunities to leverage the congress experience to enhance scientific exchange
2. Explore strategies to harmonize in-person and digital medical affairs engagement
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