MAPS speaks with Sameer Lal, SVP, Enterprise Medical Business Unit, Indegene about how to move from today’s largely siloed customer engagement framework to a truly cross-functional, omnichannel approach.
Instead of being static representations of an event, insights can become actionable—informing what can be done to improve future events or even larger business decisions.
Today, HCPs are taking to the internet to release new research or create a digital research community in real-time. Through social media channels like Twitter, the new thought leaders or digital opinion leaders (DOLs) share research and reach a broader audience with digital influence and presence.
This webinar demonstrates how enhanced visualization solutions can be applied to scientific communications and Medical Affairs tools to enhance content clarity and increase HCP engagement.
if you start your day in work mode (4th & 5th gears), and you drive all day like that, you are going to burn out fast!
MAPS speaks with Annemarie Clegg, CMO, OPEN Health, about the evolving role of Medical Affairs in providing context for payers, regulators and policy makers whose decisions can dramatically affect which patients can access industry innovations.
This white paper by the MAPS Executive Consortium synthesizes the views of senior global Medical Affairs leaders to provide a unified vision for the future of Medical Affairs in society, industry, teams and as individuals.
This webinar tackles questions around how customer engagement is being approached as of today and helps redefine the industry thinking on this important topic for Medical Affairs.
This webinar provides an overview of the evolution of the Medical Affairs role and contributions to scientific congresses.
Australian and Global Medical Affairs Professional Society organizations critically reflect and present a modern view of the Momentum its Mentorship program is building for its current and aspiring members of our community across the pharmaceutical industry and medical devices.