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gsundem@medicalaffairs.org

About [email protected]

This author has not written his bio yet.
But we are proud to say that [email protected] contributed 19 entries already.

Entries by [email protected]

Three “Generations” of Insights Implementation

September 10, 2024/in MAPS Members Only, ACCESS, Competency, Strategy, Insights, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, SEARCH BY TYPE, White Papers, Content Hub, Insights Process, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

From the Spreadsheet Age to the Age of Generative AI: Where is your organization on the continuum of Insights Management? (And why no one “age” fits the needs of all teams.)

Integrated Evidence Generation Planning: Top Challenges for Medical Affairs Teams

September 3, 2024/in Competency, Integrated Evidence Plan, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Evidence Generation, Evidence Generation, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

As the sources of data and technologies needed to make sense of data expand, opportunities exist for further integrating RWE and HEOR alongside traditional approaches when planning data generation activities to support new product registration, access, and use.

What a Nurse and Patient Advocate Wants Medical Affairs to Know About Engaging Patients

August 20, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by [email protected]

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.

Maximizing the Impact of a Niche Publication

July 30, 2024/in Integrated Scientific Comms Plan & Pubs, ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Customer Engagement & Scientific Comms, Podcasts, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.

From Education to ROE and Future Programming, CME Providers Are Doing More with Data

July 24, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, Medical Education of External Stakeholders, SEARCH BY TYPE, SEARCH BY TYPE, Innovate Articles, Digital, Customer Engagement & Scientific Comms, Content Hub/by [email protected]

Continuing Medical Education (CME) providers have seen their role expand to offer valuable information for future programming and other strategic business decisions. Here is how CME providers are using data to create insights and impact.

Leadership to Drive Performance: Plus a Sneak Peek at the 2024 Medical Affairs Innovation Olympics

July 23, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Talent Development, Change Management, Leadership & Management, Podcasts, Content Hub, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

Tim Mikelhashvili, CEO of Amedea Pharma, discusses innovation in Medical Affairs leadership. And previews his 2024 Medical Affairs Innovation Olympics!

Practical Tips to Optimize the Impact of a Practice-Changing Publication

July 18, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Podcasts, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

Publishing a scientific study can feel like squeezing an eyedropper into the ocean and it is the job of the Publications team to ensure this publication has impact — especially when it has the potential to change clinical practice. Here we learn practical tips straight from the source – namely, experts at Wiley.

Rising Star: Medical Information’s Strategic Transformation

July 17, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Information, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, White Papers, Content Hub, Content HUB Featured, Featured, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In an era when regulatory approvals for new products are rapidly increasing and customers are feeling overwhelmed by new medical information, they are increasingly seeking immediate answers to specific questions. As a result, the need for high-quality, relevant, timely medical information is skyrocketing and the Medical Information function (MI) is rapidly evolving—or trying to—in terms of how the external service operates and its role internally.

Building Medical Affairs from Scratch

May 12, 2022/in Competency, Strategy, ACCESS, Overview & Vision, Open Access, Podcasts, Content Hub, Interviews & Opinions, Med Affairs Table Talk, SEARCH BY TOPIC, Medical Operations, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by [email protected]

In this interview recorded at MAPS 2022 Global with Lobna Salem we discuss building a Medical Affairs department from the ground up.

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