Entries by Travis Hege
Journal Selection: Looking Beyond Traditional Metrics
With companies driving their own engagement and alternatives to journals becoming mainstream, does impact factor still matter?
Objective Measurement of Medical Affairs Impact on Strategic Imperatives with Share of Scientific Voice
This article addresses the metrics that Medical Affairs can use to measure how effectively they communicate on their strategic imperatives, with a specific focus on Share of Scientific Voice (SoSV).
Moving on from the Maybes: Real-life uses of generative AI in Medical Affairs
MAPS has been educating and sharing expertise on genAI since ChatGPT first exploded onto the scene in early 2023. This year, as the dust settles, we focus on sharing the learnings from a year of pilots and projects to help others begin or accelerate their journey.
Implementation Science: A Catalyst for Advancing Healthcare
This introduction to implementation science offers Medical Affairs professionals a 4-step scientific approach for accelerating the adoption of evidence-based care into practice.
Unveiling the Role of Medical Affairs in the Benelux
Health literacy is experiencing new challenges, and Medical Affairs is uniquely positioned to lead and partner with others in this space to ensure coordination, credibility and impact.
BOOK RELEASE: MAPS Medical Affairs Textbook
MEDICAL AFFAIRS: The Roles, Value and Practice of Medical Affairs in the Biopharmaceutical and Medical Technology Industries (Taylor & Francis, 2024)
10 Reasons Digital Strategies Fail & How to Help Them Succeed
10 reasons digital strategies fail plus ways you and your teams can navigate between the icebergs of these failures on the way to success.
What to Consider When Developing Publication-Related Summaries to Support Field Medical
The authors present planning, process, compliance, and copyright considerations for both author- and sponsor-led publication enhancers.