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Instruction will include a limited number of plenary sessions focused on general launch principles that apply to all types of launches. The majority of program time (>65%) will be spent in small group interactive workshops and table discussions, where participants will have the opportunity to join peers with specific interests and needs, such as launch planning for big pharma, first time launches, or medical/diagnostic device launches.
REGISTER NOW FOR A CITY NEAR YOU!
Medical Affairs Professionals who are part of a launch planning team
Professionals looking to gain local, regional & global market level perspective
Executives looking to engage with other industry Thought Leaders across Big Pharma, Biotech & Devices
A bespoke learning framework created by the largest industry group of Launch Excellence Medical Affairs experts from across the globe
A unique opportunity to develop skills that push your organization forward
Continued, ongoing benefits including access to online learning materials and networking opportunities
Unique 2-day program with built-in commute time
Thought Leader insights and peer-to-peer discussions
Review case studies in a practical workshop environment
Interactive, educational setting with tangible applicability for you and your team
Empower individuals and teams for optimal professional growth
Share best practice across Leaders within Medical Affairs
Examine the role of multichannel/omnichannel working within Launch Excellence
Network with peers
FACULTY – TAIPEI MASTERCLASS
PROGRAM OBJECTIVES
After participating in the Launch Excellence MasterClass program, participants should be better able to:
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- Understand the expanding Medical Affairs leadership role in Launch Excellence and how Medical Affairs expertise should be leveraged throughout the process to maximize value
- Identify core components of a successful launch from a company and learn from external stakeholders’ preferences
- Demonstrate cross-functional collaboration and alignment on shared goals and expectations when working across internal and external stakeholder networks
- Supporting the optimization of tools, systems and processes to elevate organizational launch capabilities and readiness with clear roles and responsibilities for strategic and implementation objectives
- Address current real-world launch challenges driven by an accelerated shift to digital and remote working through case studies and live discussion
TOPICS COVERED IN THIS MASTERCLASS
AGENDA
Each day begins at 10:00 and adjourns at 17:00.
MONDAY, 24 November
9:00-12:00: Launch Strategy and Execution
(37% presentations; 63% discussion/working sessions; will include breaks)
(37% presentations; 63% discussion/working sessions; will include breaks)
- The Critical Role of Medical Affairs in Launch Success
- An overview of the role of Medical Affairs in launch readiness, starting at T-48 months
- Discuss metrics to demonstrate value/success
- Digital Innovation Driving Medical Affairs Launch Excellence
- Highlight digital transformation acceleration, shift in customer expectations, and impact on launch strategy
- Discuss the omnichannel approach, digital opinion leaders, virtual/hybrid engagements/meetings, social media engagement/listening, publication digital enhancements
- Launch Strategy: Case Study & Working Session
12:00-13:00: LUNCH
13:00-16:00: Evidence Generation Planning
(24% presentations; 76% discussion/working sessions; will include breaks)
- The Role of Global, Regional and Local Medical Affairs in Evidence Generation and T-24 Planning
- Highlight the relationship between Clinical and Medical
- Summarize pre- and post-regulatory data needs for Clinical (preclinical, phase 1–3) and Medical Affairs (PROs, RWE, HEOR, investigator-initiated studies, patient involvement in evidence generation planning and execution) and practical differences between regions (cultures, reimbursement, HEOR data needs)
- Evidence Generation Planning: Working Sessions
TUESDAY, 25 November
9:00-12:00: Data Dissemination and Engagement
(35% presentations; 65% discussion/working sessions; will include breaks)
- Leveraging Strategic Storytelling to Optimize Data Dissemination
- Discuss essentials of strategic storytelling and omnichannel dissemination
- Guidance on how to assess external audience channel preferences
- Discuss which types of information are most valuable and inform their decision making
- Discuss the role of social media and compliance guardrails
- Field Medical Strategy
- The Evolving Role of Field Medical in Launch Excellence
- Patient Centricity: Shifting from Buzzword to Actionable Plan
- Industry expert will discuss how patient centricity has evolved and the role of Medical Affairs in presenting the patient voice
- Patient expert will highlight practical ways to collaborate and co-create with patients
- Data Dissemination and Engagement: Working Session
12:00-13:00: LUNCH
13:00-16:00: Organizational Readiness
(33% presentations; 67% discussion/working sessions; will include breaks)
- Evolving Organizational Models
- Provide an overview of various organizational models, how these are evolving, and the impact on launch planning/execution
- Industry Trends Shaping Our Organizations
- Discuss key trends and associated evolving capabilities and technologies
- Identify which trends may have the biggest influence on your organizations
- How to Organize Your Medical Affairs Department to Succeed – Working Session
16:00 Adjourn
LOCATION
Chang Yung-Fa Foundation – International Conference Center
8 F, No. 11, Zhongshan S Rd, Zhongzheng District,
Taipei City, 10048, Taiwan (R.O.C.)
REGISTRATION PRICING & SCHEDULE
| R&D RATE (1 Attendee) | 4,000 NT |
| R&D GROUP RATE A (2 to 4 Attendees) | 3,500 NT |
| R&D GROUP RATE B (5+ Attendees) | 3,000 NT |
| SOLUTION PROVIDER-RATE | 5,000 NT |
Industry is defined as those currently employed by a life sciences company (pharma, biotech, medical & diagnostic devices), MA professionals with prior employment at a life sciences company but currently in between jobs, or independent MA consultants (not part of a consulting firm/agency) with previous employment in a life sciences or medical device company.
REGISTER NOW!
A RECOGNIZED STANDARD OF EXCELLENCE
MAPS is a globally recognized leader in education, training and best practice sharing – setting the standards for Medical Affairs excellence for over 8,400 members from 270+ companies, including 27 official industry partner companies (and counting). A certificate of completion will be provided at the conclusion of the MasterClass. In addition, an online workspace for the MasterClass cohort will be created immediately following the program for one year to allow continued best practice sharing, Q&A, and co-learning from peers in the cohort.
CHECK OUT THESE OTHER GREAT MASTERCLASS PROGRAMS!
项目將包括數量有限的全體會議，重點關注適用於所有類型產品上市的總原則。大部分活動時間 (>65%) 將用於小組互動研討會和圓桌討論，參與者將有機會面見具有特定興趣和需求的同行，例如大型製藥公司的上市計劃、首次上市或醫療診斷與醫材上市。
註冊參加您附近城市的活動！
產品上市計劃組的醫學事務專家
希望獲得本地、地區及全球市場觀點及視角的專業人士
希望與其他大藥廠、生技公司與醫材公司領導人交流的公司高級主管
由全球最大醫學事務卓越上市專家團建立的定制學習架構
絕佳的機會來提升能夠推進組織前進發展的技能
包括瀏覽在線學習資料和建立社交聯繫的長期權益
紮實的2天培訓計劃
意見領袖的見解和同行間的探討
在實際工作環境中回顧案例研究
提供您和您的團隊互動的、有真實案例的學習環境
賦能個人及團隊以實現最佳職涯發展
分享醫學事務領導者最佳實例
檢驗多管道與全管道在卓越產品上市中的作用
建立同儕之間的社交聯繫
全體講師-台北大師班
培訓目標
通過參加卓越產品上市大師班培訓，參加者可以獲得:
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- 了解在卓越產品上市中不斷擴大的醫療事務的領導角色，以及如何在整個過程中利用醫學事務專業知識來實現價值最大化
- 制定公司產品成功上市的核心要素，並了解外部專家的專業需求與偏好
- 在與內外部利害關係人合作時，展現跨部門合作、達成目標和期望的一致性
- 明確的角色與責任分配針對策略與執行的目標，利用工具、系統和流程的優化來提高組織的啟動能力和項目準備能力
- 通過案例學習和現場討論，解決快速轉向數位化和遠端協作的現實世界中的上市挑戰
本屆大師班涵蓋主題
會議日程
每日活動早上9點開始至下午16點結束
星期四，11月24日
09:00 – 12:00: 上市策略及執行
(37%演講;63%討論/工作會議;包含茶歇)
- 醫學事務在產品成功上市中的關鍵作用
- 從上市前48個月開始，概述醫學事務在上市準備中的功能
- 探討追蹤價值與成功的指標
- 驅動醫學事務卓越上市的數位化創新
- 強調數位化轉型的加速、客戶期望的轉變以及對上市策略的影響
- 討論全管道行銷方法、數位意見領袖、在全線上或混合式的交流/會議、社群媒體的交流與聆聽、數位化發行的加強
- 上市戰略：案例學習及工作會議
12:00 – 13:00: 午餐
13:00 – 16:00: 醫學實證生成計劃
(24%演講;76%討論/工作會議;包含茶歇)
- 全球、區域和本地醫學事務在證據生成和上市前24個月計劃中的角色
- 強調臨床和醫學之間的關係
- 總結臨床(臨床前，1-3 期)和醫學事務(PROs、RWE、HEOR、研究者發起的研究、醫學實證生成計劃和執行中 考量病人)的上市審查前後數據需求以及區域之間的實際差異(文化 , 保險給付, HEOR數據需求)
- 醫學實證生成規劃：工作會議
星期五，11月25日
09:00 – 12:00: 資訊散播及聯繫拜訪
(35%演講;65%討論/工作會議;包含茶歇)
- 利用策略性敘事來優化資訊傳播
- 討論策略性敘事和全管道行銷的要點
- 如何評估外部受眾偏好通路的指南
- 討論哪些類型的信息最有價值並影響決策
- 討論社群媒體的角色與合規的防護機制
- 實地醫學事務策略
- 實地醫學事務在卓越上市中扮演的角色
- 以病人為中心:從口頭禪到可行的計劃
- 行業專家將討論以病人為中心是如何演變發展的，以及醫學事務在呈現病人聲音中的作用
- 專家將重點介紹與病人合作和共同創造的實用方法
- 資訊散播及聯繫拜訪：工作會議
12:00 – 13:00: 午餐
13:00 – 16:00: 組織機構準備
(33%演講;67%討論/工作會議;包含茶歇)
- 不斷發展的組織機構模型
- 概述各種組織模型，這些模型如何演變以及對上市計劃/執行的影響
- 影響組織機構發展的行業趨勢
- 討論關鍵趨勢和不斷發展的相關能力和技術
- 找出哪些趨勢可能對您的組織影響最大
- 如何成功地組建和管理您的醫學事務部門-工作會議
16:00: 會議閉幕
會議場所
財團法人張榮發基金會-國際會議中心
中正區中山南路11號8樓，10048，台北
參會費用與安排
| 醫學事務同仁報名價格（單人參會） | 4,000 NT |
| 醫學事務同仁報名團體價 A （2人-4人團體參會) | 3,500 NT |
| 醫學事務同仁報名團體價 B （5人以上團體參會) | 3,000 NT |
| 供應商報名 | 5,000 NT |
行業參會者被定義為當前受僱於生命科學公司（製藥、生物技術、醫療和診斷設備）的人員、之前在生命科學公司工作但目前處於更換工作間隙的醫學事務專業人士，或以前在生命科學或醫療器械公司工作的獨立的醫學事務顧問（不屬於諮詢 /機構公司的一部分）。
立刻註冊參加
公認的卓越標準
MAPS是全球公認的教育、培訓和最佳實務經驗領導者—為來自270多家公司的8,400多名成員制定了卓越醫學事務標準，其中包括27家官方行業合作夥伴公司(並且還在增加)。大師班結束時將 提供結業證書。此外，將在培訓計劃結束後立即為大師班成員創建一個在線平台，為期一年，以允許班級中的同儕持續分享最佳實務經驗、問答和共同學習。
查閱其它大師班項目信息！