Challenging the Status Quo: Evolving Medical Affairs Through a Capability-Centric Model
Medical Affairs leaders of today must anticipate, shape, and inform the entire healthcare ecosystem.
A Guide to Transforming Insights into Business Value
In this Within3 White Paper, learn how Medical Affairs teams can achieve clarity, improve business function, and reduce risk with a holistic, technology-enabled approach.
Consistency in HCP Contracting: Why It’s Important and Best Practices for Improvement
Being able to track the progress of each contract as it moves through the process can provide benefits both internally and externally.
The Rise of the Digital Opinion Leader 2022
In the past 18 months, at least two variables in the DOL equation have changed.
Omnichannel Puts the Customer at the Center of Engagement: A Conversation with Sameer Lal, SVP, Indegene
MAPS speaks with Sameer Lal, SVP, Enterprise Medical Business Unit, Indegene about how to move from today’s largely siloed customer engagement framework to a truly cross-functional, omnichannel approach.
Maximizing the Value of Medical Congresses: A Guide for Medical Affairs
Congress planning is time-consuming and heavily manual, and it can be challenging to quickly share insights across the business. What’s the alternative for better medical congress planning?
Social Media, Research, & A Digital Front Door: The Emergence of Digital Opinion Leaders – A Best Practices Guide
Today, HCPs are taking to the internet to release new research or create a digital research community in real-time. Through social media channels like Twitter, the new thought leaders or digital opinion leaders (DOLs) share research and reach a broader audience with digital influence and presence.
Enhanced Visualization: Solutions for an Evolving Environment
This webinar demonstrates how enhanced visualization solutions can be applied to scientific communications and Medical Affairs tools to enhance content clarity and increase HCP engagement.
Demystifying Artificial Intelligence: What is AI and why does it matter to Medical Affairs?
After this webinar, attendees will walk away with a critical understanding of artificial intelligence, best practices for building trust in AI, and real-world applications for Medical Affairs.
Redefining Customer Experience for Medical Affairs
This webinar tackles questions around how customer engagement is being approached as of today and helps redefine the industry thinking on this important topic for Medical Affairs.