The Rise of the Digital Opinion Leader 2022
In the past 18 months, at least two variables in the DOL equation have changed.
Omnichannel Puts the Customer at the Center of Engagement: A Conversation with Sameer Lal, SVP, Indegene
MAPS speaks with Sameer Lal, SVP, Enterprise Medical Business Unit, Indegene about how to move from today’s largely siloed customer engagement framework to a truly cross-functional, omnichannel approach.
Maximizing the Value of Medical Congresses: A Guide for Medical Affairs
Congress planning is time-consuming and heavily manual, and it can be challenging to quickly share insights across the business. What’s the alternative for better medical congress planning?
Social Media, Research, & A Digital Front Door: The Emergence of Digital Opinion Leaders – A Best Practices Guide
Today, HCPs are taking to the internet to release new research or create a digital research community in real-time. Through social media channels like Twitter, the new thought leaders or digital opinion leaders (DOLs) share research and reach a broader audience with digital influence and presence.
Enhanced Visualization: Solutions for an Evolving Environment
This webinar demonstrates how enhanced visualization solutions can be applied to scientific communications and Medical Affairs tools to enhance content clarity and increase HCP engagement.
Demystifying Artificial Intelligence: What is AI and why does it matter to Medical Affairs?
After this webinar, attendees will walk away with a critical understanding of artificial intelligence, best practices for building trust in AI, and real-world applications for Medical Affairs.
Redefining Customer Experience for Medical Affairs
This webinar tackles questions around how customer engagement is being approached as of today and helps redefine the industry thinking on this important topic for Medical Affairs.
Finding the Holy Grail of Medical Affairs: Impact and Measurable KPIs
This webinar shows how identifying areas of opportunity with current available data, and pushing teams to put our patients at the center of our efforts, we can begin implementing novel impact methodologies.
Medical Omnichannel Engagement: Ready for the Training Wheels to Come Off?
This webinar will introduce a practical view on how to develop Medical Affairs omnichannel strategies within your organization
4 Ways Field Medical Teams Can Better Engage Experts
This podcast episode details 4 things Field Medical teams can do better to overcome their organizations’ struggles to engage and support external experts.