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Foundations in Medical Affairs Certificate Program

Understanding the Benefits of the Foundations in Medical Affairs Program

March 12, 2025/in Competency, Strategy, Partner Circle, Scientific & Technical Knowledge, SEARCH BY TOPIC, Business Knowledge, E-Learning Courses, Evidence Generation, Customer Engagement & Scientific Comms, Leadership & Management, Medical Governance & Compliance, Featured/by Jalene Kaiser

Introducing the Foundations in Medical Affairs Certificate Program, an essential component of the MAPS eCademy Learning Journey, specifically designed to elevate your understanding of critical concepts and practices in Medical Affairs. With courses tailored to a wide range of fields, Ecademy fosters skill development and professional growth in a collaborative digital environment.

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https://medicalaffairs.org/wp-content/uploads/2025/03/Craig_Learning-Journey-Graphics_3_6_25_REV.jpg 752 1724 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-03-12 09:07:002025-08-29 12:15:36Understanding the Benefits of the Foundations in Medical Affairs Program

Insights Forum: Realizing the Potential of Insights Starts with a Focus on Strategy

February 21, 2025/in Partner Circle, Insights, SEARCH BY TYPE, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this webinar, we will share how to realize the potential of insights starts with a focus on strategy

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https://medicalaffairs.org/wp-content/uploads/2025/02/eCademy-Course-no-date.png 562 1479 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-21 08:44:312025-03-03 15:28:57Insights Forum: Realizing the Potential of Insights Starts with a Focus on Strategy

Insights Forum: Omnichannel insights- Driving engagement strategy

December 6, 2024/in Partner Circle, Insights, SEARCH BY TYPE, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this forum, we will share traditional medical insights with the innovative world of omnichannel strategies.

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https://medicalaffairs.org/wp-content/uploads/2024/12/Insights_ondemand.png 883 2324 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-12-06 14:17:292025-03-03 15:30:05Insights Forum: Omnichannel insights- Driving engagement strategy

Creating Cohesive Field Medical Strategies with Advanced Data Insights

December 1, 2024/in Competency, Strategy, Insights, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Luke Traeger

This article explores how Sumitomo Pharma America (SMPA) leveraged H1’s advanced data capabilities to integrate diverse insights, enhance field medical strategies, and foster cross-functional collaboration across therapeutic areas.

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https://medicalaffairs.org/wp-content/uploads/2024/11/H1-Sponsored-Innovate-Dec-2024.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-12-01 15:59:412025-07-23 15:51:06Creating Cohesive Field Medical Strategies with Advanced Data Insights

The Changing Landscape of Journal Performance Measurement

October 24, 2024/in Strategy, ACCESS, Open Access, SEARCH BY TOPIC, Partner Circle, SEARCH BY TYPE, Business Knowledge, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Innovate Articles, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Luke Traeger

Take advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.

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https://medicalaffairs.org/wp-content/uploads/2024/10/Altmetric-Whitepaper.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-10-24 13:44:142025-07-25 16:02:05The Changing Landscape of Journal Performance Measurement

Measuring the Impact of Medical Affairs – Part 2: Building a strong foundation of operational effectiveness

October 23, 2024/in Partner Circle, Talent Development, White Papers, SEARCH BY TYPE, Leadership & Management, Partner Circle Publications/by Luke Traeger
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https://medicalaffairs.org/wp-content/uploads/2024/10/veeva_part2-scaled.png 973 2560 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-10-23 09:58:442025-07-22 12:20:34Measuring the Impact of Medical Affairs – Part 2: Building a strong foundation of operational effectiveness

MAPS UK/Ireland Chapter Event: Tackling field Medical Hot Topics

August 6, 2024/in Partner Circle, Chapters, Chapter: United Kingdom, Uncategorized/by Jalene Kaiser

This virtual event discusses generating deeper discussions on the hottest topics shaping the future of Field Medical today.

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https://medicalaffairs.org/wp-content/uploads/2024/08/Webinar-only-1.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-08-06 14:52:272024-08-15 04:50:38MAPS UK/Ireland Chapter Event: Tackling field Medical Hot Topics

Sharpen Communication Strategies at Speed: Can We Unlock the New Insights From “Alternative Metrics”?

July 9, 2024/in Strategy, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, Business Knowledge, SEARCH BY TYPE, Value & Impact, Marketing & Sales Fundamentals, Innovate Articles, Content Hub, Interviews & Opinions, Partner Circle Publications, Medical Communications/by Luke Traeger

Digital Science held a roundtable discussion with Medical Affairs leaders in Madrid in May 2024 on the topic of scientific communications strategies assessment and their success measurements for multiple stakeholders.

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https://medicalaffairs.org/wp-content/uploads/2024/07/Innovate_Roundtable_KnowledgeCenter_Image_Digital_Science_7_4_24-scaled.jpg 973 2560 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-07-09 13:53:572025-07-25 16:02:34Sharpen Communication Strategies at Speed: Can We Unlock the New Insights From “Alternative Metrics”?

The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare

June 25, 2024/in Healthcare Systems & Trends, ACCESS, Open Access, SEARCH BY TOPIC, Partner Circle, Business Knowledge, Compliance, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Content Hub, Insights Process, Interviews & Opinions, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

The MAPS Puerto Rico Roundtable hosted by Real Chemistry in March 2024 discussed the integration of digital platforms, AI, and personalized content to enhance engagement with healthcare providers (HCPs). The panel emphasized the shift towards real-time, tailored information delivery and the importance of leveraging insights from both traditional and digital sources to support effective engagement strategies while ensuring compliance.

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https://medicalaffairs.org/wp-content/uploads/2024/06/Innovate_Roundtable_Real_Chemisrty_6_25_24-1-scaled.jpg 973 2560 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-06-25 17:23:082024-08-14 11:04:00The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare

Share of Voice: Accurate measurement in a digital age

June 12, 2024/in ACCESS, Open Access, SEARCH BY TOPIC, Business Knowledge, SEARCH BY TYPE, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Innovate Articles, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Maria Giordano

Share of Voice used to be a numbers game to increase sales and market share. But with the advent of the digital age, Share of Voice has come to mean more than just numbers.

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https://medicalaffairs.org/wp-content/uploads/2023/10/share-of-voice-updat-e-Website-and-Innovate-Images.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-06-12 09:40:562025-07-25 16:12:38Share of Voice: Accurate measurement in a digital age
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