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Abbadessa COVID Insights Featured

How COVID Actually Improved Insight Generation and Overall Value Provision for Medical Affairs Teams

March 8, 2022/in ACCESS, Competency, Strategy, Insights, Open Access, Innovate Articles, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

One of the pandemic’s silver linings may well be gains in participation levels and the volume and quality of insights generated by eliminating the constraints of face-to-face interaction.

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https://medicalaffairs.org/wp-content/uploads/2022/03/Abbadessa-COVID-Insights-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-08 15:30:252023-11-13 08:41:06How COVID Actually Improved Insight Generation and Overall Value Provision for Medical Affairs Teams
Developing and Executing an Integrated Medical Communications Strategy and Plan

Developing and Executing an Integrated Medical Communications Strategy and Plan

March 8, 2022/in Integrated Scientific Comms Plan & Pubs, ACCESS, Competency, Open Access, Customer Engagement & Scientific Comms, Podcasts, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

In this podcast, we speak with presenters of the MAPS 2022 Global Annual Meeting session, “Developing and Executing and Integrated Medical Communications Strategy and Plan.”

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https://medicalaffairs.org/wp-content/uploads/2022/03/NOLA-MedInfo-Podcast.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-08 14:06:082023-11-13 08:44:53Developing and Executing an Integrated Medical Communications Strategy and Plan
Cybersecurity and Its Importance for Medical Device Manufacturers: Part 2

What is Cybersecurity And Its Importance For Medical Device Manufacturers: Episode 2

February 28, 2022/in ACCESS, Competency, Open Access, Privacy & Patient (Organizations) Interactions, Podcasts, Medical Governance & Compliance, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE, Scientific & Technical Knowledge/by Medical Affairs

This podcast, part two of a two-part series, discusses practical tips on how to incorporate cybersecurity into your own practices and devices. 

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https://medicalaffairs.org/wp-content/uploads/2022/02/Cybersecurity-Episode-2-WordPress-Image.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-02-28 15:01:352023-11-13 08:45:43What is Cybersecurity And Its Importance For Medical Device Manufacturers: Episode 2
Leadership Perspectives Cross Sector Career

Leadership Perspectives – Developing a Cross-Sector Career

February 24, 2022/in ACCESS, Competency, Career Development, Talent Development, Open Access, Career Resources Articles, Leadership & Management, Innovate Articles, Content Hub, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

In this final article in the Leadership Perspectives series, John Pracyk interviews J&J leaders to explore a bold vision of career development that entails moving across sectors; namely, crossing over between Pharmaceuticals, Medical Devices, Vision, and Consumer Health.

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https://medicalaffairs.org/wp-content/uploads/2022/02/Screen-Shot-2022-02-24-at-10.51.18-AM.png 1140 2296 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-02-24 12:01:372023-11-13 08:46:13Leadership Perspectives – Developing a Cross-Sector Career
Pracyk Chief Medical Officers Featured

Leadership Perspectives – Preparing the Next Generation of Chief Medical Officers

February 8, 2022/in ACCESS, Competency, Open Access, Talent Development, Leadership & Management, Innovate Articles, Content Hub, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

In conversation with John Pracyk, MD, PhD, MBA, Medical Affairs leaders from Johnson & Johnson describe best practices to prepare our next generation of Chief Medical Officers.

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https://medicalaffairs.org/wp-content/uploads/2022/02/Screen-Shot-2022-02-08-at-1.51.53-PM.png 1134 2286 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-02-08 15:01:352023-11-13 08:47:30Leadership Perspectives – Preparing the Next Generation of Chief Medical Officers
Real World Evidence Applications and How it Can Change Medicine and Biopharma

Real World Evidence Applications and How it Can Change Medicine and Biopharma

February 7, 2022/in Competency, ACCESS, Open Access, RWE & HEOR, Evidence Generation, Podcasts, Evidence Generation, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This podcast focuses on applications of Real World Evidence including FDA criteria for accepting RWE, types of data, RWE study designs and the Totality of Evidence approach.

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https://medicalaffairs.org/wp-content/uploads/2022/02/NOLA-Cerise-Podcast-WP.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-02-07 12:44:212023-11-13 08:47:54Real World Evidence Applications and How it Can Change Medicine and Biopharma
Medical Communications Strategy Plan Featured

Integrated Medical Communications Strategy and Plan

February 1, 2022/in ACCESS, Competency, Integrated Scientific Comms Plan & Pubs, White Papers, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

A guide for Medical Communications cross-functional collaboration to develop an Integrated Medical Communications Strategy and Plan (iMC S/P) which is the roadmap for how a Medical Affairs team communicates its product vision and value proposition to internal and external stakeholders.

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https://medicalaffairs.org/wp-content/uploads/2022/02/Screen-Shot-2022-02-01-at-8.40.08-AM.png 782 2248 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-02-01 12:15:082025-06-04 17:35:32Integrated Medical Communications Strategy and Plan
John Pracyk Leadership Perspective 7

Leadership Perspectives – Medical Affairs as a Strategic Business Partner

January 25, 2022/in Competency, Strategy, Overview & Vision, ACCESS, Career Development, Open Access, Innovate Articles, Content Hub, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

In this installment of the Leadership Perspectives series, we speak with some of the top Medical Affairs leaders from Johnson & Johnson as they think about the rapid new ascension of Medical Affairs into a fully integrated strategic business partner.

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https://medicalaffairs.org/wp-content/uploads/2022/01/Screen-Shot-2022-01-25-at-1.16.41-PM.png 1138 2298 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-01-25 14:26:482023-11-13 08:49:09Leadership Perspectives – Medical Affairs as a Strategic Business Partner

Expert Opinions on the Collection and Use of Real-World Evidence (RWE) in China and Korea

January 18, 2022/in Competency, ACCESS, Open Access, RWE & HEOR, Evidence Generation, Elevate Magazine, Evidence Generation, Content Hub, Content HUB Featured, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

There is growing interest globally in using real-world data (RWD) and real-world evidence (RWE) for applications including regulatory decisions, health technology assessment (HTA), pharmacovigilance and more. However, Asia currently lacks a framework to effectively collect and utilize a broad range of RWD/RWE.

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https://medicalaffairs.org/wp-content/uploads/2022/01/RWE-China-Korea-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-01-18 13:41:002023-11-13 08:50:01Expert Opinions on the Collection and Use of Real-World Evidence (RWE) in China and Korea

Leadership Perspectives – The Impact of Digital on Healthcare

January 11, 2022/in Competency, ACCESS, Career Development, Open Access, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Innovate Articles, Content Hub, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Here John Pracyk, MD, PhD, MBA, MAPS President of the Americas Region speaks with some of the top Medical Affairs leaders from Johnson & Johnson as they share their perspective on the impact of Digital on Healthcare.

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https://medicalaffairs.org/wp-content/uploads/2021/03/Screen-Shot-2021-03-04-at-5.56.12-PM.png 1332 2744 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-01-11 16:14:522023-11-13 08:50:17Leadership Perspectives – The Impact of Digital on Healthcare
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