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How to Use Modular Content & Netflix-Style Content Hubs to Engage HCPs

How to Use Modular Content & Netflix-Style Content Hubs to Engage HCPs

July 5, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, Digital, Podcasts, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, we explore best practices for gathering content (beyond simply creating it yourself!), and making content accessible in modern, personalized platforms.

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https://medicalaffairs.org/wp-content/uploads/2023/07/Podcast-WordPress-Evermed-070523.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-07-05 11:49:432023-07-05 11:52:52How to Use Modular Content & Netflix-Style Content Hubs to Engage HCPs
Beyond Journals: Leveraging the Power of Publication Extenders for Medical Communications

Beyond Journals: Leveraging the Power of Publication Extenders for Medical Communications

June 30, 2023/in MAPS Members Only, Competency, ACCESS, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by [email protected]

This webinar teaches the benefits of a holistic Publication Extender Strategy while sharing practical insights on how to implement one effectively.

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https://medicalaffairs.org/wp-content/uploads/2023/06/On-Demand-WordPress-MedComms-Experts-June-30.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-30 17:33:022024-04-12 12:43:24Beyond Journals: Leveraging the Power of Publication Extenders for Medical Communications
Bridging the Gap: Understanding and Implementing Gap Analyses

Bridging the Gap: Understanding and Implementing Gap Analyses

June 28, 2023/in ACCESS, MAPS Members Only, Data Gap Identification, SEARCH BY TOPIC, SEARCH BY TYPE, Evidence Generation, On-Demand Webinars & Town Halls, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by [email protected]

The intent of this webinar is to demonstrate how to conduct gap analyses to identify needs, or deficiencies, within your Medical plan,​ as well as demonstrate how to apply results of gap analyses to effectively address needs.

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https://medicalaffairs.org/wp-content/uploads/2023/06/On-Demand-WordPress-Med-Strat-Webinar-June-28.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-28 14:36:142024-04-12 12:40:39Bridging the Gap: Understanding and Implementing Gap Analyses
Rising Stars, Hidden Jewels and Unicorn KOLs - Can We Identify Them and Is It Useful?

Rising Stars, Hidden Jewels and Unicorn KOLs – Can We Identify Them and Is It Useful?

June 28, 2023/in ACCESS, Partner Circle, Open Access, SEARCH BY TOPIC, Open Access, Digital, Podcasts, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, two data specialists discuss the ways in which Medical Affairs professionals can use this data to discover your next generation of researchers, those influencers whose voices are heard on Twitter, and how your KOLs are interacting with others online.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Podcast-WordPress-Digital-Science-0627123.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-28 08:46:182024-02-22 15:41:34Rising Stars, Hidden Jewels and Unicorn KOLs – Can We Identify Them and Is It Useful?
EC RWE Patient Outcomes

Executive Vision: The Role of Medical Affairs in Improving Patient Outcomes with Real-World Evidence

June 20, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, RWE & HEOR, Evidence Generation, Evidence Generation, Content Hub, White Papers, Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

The growth of Real-World Evidence (RWE) from sources including patient registries, claims data, electronic medical records, digital health technologies and more has powered the ability of Medical Affairs to drive patient outcomes. Here, the MAPS Executive Consortium describes how.

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https://medicalaffairs.org/wp-content/uploads/2023/06/EC-RWE-Patient-Outcomes.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-06-20 07:59:002024-05-03 14:33:37Executive Vision: The Role of Medical Affairs in Improving Patient Outcomes with Real-World Evidence
Metrics Benchmark Featured

2023 Medical Affairs Metrics Benchmark

June 16, 2023/in Benchmark Reports and Surveys, Competency, ACCESS, Strategy, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Value & Impact, Content Hub, Insights Process, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Scientific & Technical Knowledge/by Medical Affairs

MAPS is pleased to share our 2023 Medical Metrics Benchmarking Report, based on findings from 51 leading organizations representing the Pharmaceutical, Biotech, and Medical and Diagnostic Device sectors.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Metrics-Benchmark-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-06-16 08:52:112024-04-25 12:28:452023 Medical Affairs Metrics Benchmark

Transforming Evidence Generation with Data Visualization: New Approaches for Medical Affairs

June 7, 2023/in ACCESS, Elevate Magazine, SEARCH BY TOPIC, Open Access, Evidence Generation, Innovative Evidence Generation, Digital, Evidence Generation, Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

As evidence generation becomes more advanced and integrated into Medical Affairs strategic plans, there is a greater need to maximize its impact by leveraging emerging digital technologies to communicate complex clinical and nonclinical data.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Transforming-Evidence-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-06-07 10:29:442023-11-10 14:17:30Transforming Evidence Generation with Data Visualization: New Approaches for Medical Affairs
Digital First Medical Information: Innovative Content in MI

Digital First Medical Information: Innovative Content in MI

June 6, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, Medical Information, Customer Engagement & Scientific Comms, Digital, Podcasts, Content Hub, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this episode, listeners will better understand what innovative content is in the context of Medical Information while setting expectations of HCPs in accessing innovative content.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Podcast-WordPress-DIGITAL-FAWG-PODCAST-MI-Episode-01.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-06 08:00:542023-11-10 14:18:22Digital First Medical Information: Innovative Content in MI
Danie du Plessis Board Chair Featured

Dr. Danie du Plessis Elected Chair of MAPS Board of Directors

April 11, 2023/in ACCESS, Open Access, MAPS News & Updates, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

MAPS announces the election of Dr. Danie du Plessis as Chair of the MAPS Board of Directors. Du Plessis is currently Executive Vice-President (EVP) & Head of Medical Affairs at Kyowa Kirin International and is a senior pharmaceutical executive with 30 years’ experience.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Danie-du-Plessis-Board-Chair-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-04-11 11:46:272023-04-11 12:12:58Dr. Danie du Plessis Elected Chair of MAPS Board of Directors

The Mission, Value, and Roles of Medical Affairs in MedTech

March 21, 2023/in Strategy, ACCESS, Overview & Vision, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Content Hub, White Papers, Content HUB Featured, Featured, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

This White Paper draws on the expertise of 10 senior Medical Affairs leaders across diverse global organizations to describe the role of Medical Affairs in ensuring the MedTech industry meets the challenges of high-quality evidence, objective measures, changes in the healthcare landscape, and more.

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https://medicalaffairs.org/wp-content/uploads/2023/03/cover-image-MAPS-MedTech-Vision-White-Paper.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-03-21 12:04:572023-11-10 14:25:39The Mission, Value, and Roles of Medical Affairs in MedTech
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