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Digital First Scientific Communications - Defining Omnichannel: An Ongoing Debate

Digital First Scientific Communications – Defining Omnichannel: An Ongoing Debate

August 1, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Customer Engagement & Scientific Comms, Digital, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, part 1 of a 3-part series, our experts in the Digital FAWG tackle the question of: “How do you define omnichannel?”

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https://medicalaffairs.org/wp-content/uploads/2023/08/Podcast-WordPress-DIGITAL-FAWG-PODCAST-Series_-Omnichannel-Ep-01.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-08-01 06:56:242024-05-11 09:41:11Digital First Scientific Communications – Defining Omnichannel: An Ongoing Debate
Communicating the Value of Field Medical to External Stakeholders

Communicating the Value of Field Medical to External Stakeholders

July 18, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, External Scientific Engagement, Elevate Podcasts, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In the second podcast of this two-part series, we will discuss communicating the value of Field Medical to external stakeholders.

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https://medicalaffairs.org/wp-content/uploads/2023/07/Podcast-Wordpress-Field-Medical-FAWG-PODCAST-Episode-02.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-07-18 14:23:142023-11-10 13:54:36Communicating the Value of Field Medical to External Stakeholders
Communicating the Value of Field Medical to Internal Stakeholders

Communicating the Value of Field Medical to Internal Stakeholders

July 11, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, External Scientific Engagement, Elevate Podcasts, Customer Engagement & Scientific Comms, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this first podcast, the first of a two-part series, we will discuss communicating the value of Field Medical to internal stakeholders.

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https://medicalaffairs.org/wp-content/uploads/2023/07/Podcast-Wordpress-Field-Medical-FAWG-PODCAST-Episode-01-1.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-07-11 07:55:002023-11-10 13:55:35Communicating the Value of Field Medical to Internal Stakeholders
How to Use Modular Content & Netflix-Style Content Hubs to Engage HCPs

How to Use Modular Content & Netflix-Style Content Hubs to Engage HCPs

July 5, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, Digital, Elevate Podcasts, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, we explore best practices for gathering content (beyond simply creating it yourself!), and making content accessible in modern, personalized platforms.

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https://medicalaffairs.org/wp-content/uploads/2023/07/Podcast-WordPress-Evermed-070523.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-07-05 11:49:432023-07-05 11:52:52How to Use Modular Content & Netflix-Style Content Hubs to Engage HCPs
Beyond Journals: Leveraging the Power of Publication Extenders for Medical Communications

Beyond Journals: Leveraging the Power of Publication Extenders for Medical Communications

June 30, 2023/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by [email protected]

This webinar teaches the benefits of a holistic Publication Extender Strategy while sharing practical insights on how to implement one effectively.

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https://medicalaffairs.org/wp-content/uploads/2023/06/On-Demand-WordPress-MedComms-Experts-June-30.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-30 17:33:022024-04-12 12:43:24Beyond Journals: Leveraging the Power of Publication Extenders for Medical Communications
Bridging the Gap: Understanding and Implementing Gap Analyses

Bridging the Gap: Understanding and Implementing Gap Analyses

June 28, 2023/in ACCESS, MAPS Members Only, SEARCH BY TOPIC, Data Gap Identification, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Evidence Generation, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by [email protected]

The intent of this webinar is to demonstrate how to conduct gap analyses to identify needs, or deficiencies, within your Medical plan,​ as well as demonstrate how to apply results of gap analyses to effectively address needs.

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https://medicalaffairs.org/wp-content/uploads/2023/06/On-Demand-WordPress-Med-Strat-Webinar-June-28.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-28 14:36:142024-04-12 12:40:39Bridging the Gap: Understanding and Implementing Gap Analyses
Rising Stars, Hidden Jewels and Unicorn KOLs - Can We Identify Them and Is It Useful?

Rising Stars, Hidden Jewels and Unicorn KOLs – Can We Identify Them and Is It Useful?

June 28, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Partner Circle, Open Access, Digital, Elevate Podcasts, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, two data specialists discuss the ways in which Medical Affairs professionals can use this data to discover your next generation of researchers, those influencers whose voices are heard on Twitter, and how your KOLs are interacting with others online.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Podcast-WordPress-Digital-Science-0627123.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-28 08:46:182024-02-22 15:41:34Rising Stars, Hidden Jewels and Unicorn KOLs – Can We Identify Them and Is It Useful?
EC RWE Patient Outcomes

Executive Vision: The Role of Medical Affairs in Improving Patient Outcomes with Real-World Evidence

June 20, 2023/in Competency, Position/White Papers, Open Access, RWE & HEOR, SEARCH BY TYPE, Evidence Generation, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

The growth of Real-World Evidence (RWE) from sources including patient registries, claims data, electronic medical records, digital health technologies and more has powered the ability of Medical Affairs to drive patient outcomes. Here, the MAPS Executive Consortium describes how.

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https://medicalaffairs.org/wp-content/uploads/2023/06/EC-RWE-Patient-Outcomes.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-06-20 07:59:002025-06-04 17:30:05Executive Vision: The Role of Medical Affairs in Improving Patient Outcomes with Real-World Evidence
Metrics Benchmark Featured

2023 Medical Affairs Metrics Benchmark

June 16, 2023/in Competency, Strategy, Benchmark Reports and Surveys, SEARCH BY TYPE, Value & Impact, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

MAPS is pleased to share our 2023 Medical Metrics Benchmarking Report, based on findings from 51 leading organizations representing the Pharmaceutical, Biotech, and Medical and Diagnostic Device sectors.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Metrics-Benchmark-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-06-16 08:52:112025-06-02 09:22:372023 Medical Affairs Metrics Benchmark

Transforming Evidence Generation with Data Visualization: New Approaches for Medical Affairs

June 7, 2023/in Competency, SEARCH BY TYPE, Evidence Generation, Innovative Evidence Generation, Elevate Articles, Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

As evidence generation becomes more advanced and integrated into Medical Affairs strategic plans, there is a greater need to maximize its impact by leveraging emerging digital technologies to communicate complex clinical and nonclinical data.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Transforming-Evidence-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-06-07 10:29:442025-06-05 09:40:22Transforming Evidence Generation with Data Visualization: New Approaches for Medical Affairs
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