How to Use RWD to Measure the Clinical Impact of Medical Strategies
/in Competency, Strategy, Insights, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, Insights Process, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene KaiserThe Role of AI in Academic Publishing: Opportunities and Challenges for Medical Education
/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by Jalene KaiserAI offers tremendous benefits but creates new challenges for licensing and research integrity that medical publishers must address. In this MAPS podcast episode, we will discuss the opportunities and challenges of AI in scientific publishing and considerations for medical education.
Mastering Cross-Functional Collaboration for Launch Success
/in Competency, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Digital Trends & Opportunities/by Jalene KaiserIn this On-Demand webinar, we will provide attendees with perspectives on these important questions from industry leaders across functions, including Commercial, Marketing, Market Access and R&D, and practical advice on how to master the art of collaboration to improve cohesion for collective success.
Social Media Listening for Advanced Pharma Intelligence
/in ACCESS, Open Access, SEARCH BY TOPIC, Position Papers, Business Knowledge, SEARCH BY TYPE, Evidence Generation, Business Intelligence & Analytics, Innovative Evidence Generation, Partner Circle Publications/by Jalene KaiserHarnessing Data Analytics to Advance Medical Affairs Excellence
/in Competency, RWE & HEOR, SEARCH BY TYPE, Evidence Generation, Webinars/by Jalene KaiserIn this On-Demand webinar, we will explore data analytics can be effectively integrated into Medical Affairs workflows to address key challenges and opportunities in the field.
Expedited Pharma Publishing: Solutions, Struggles, and Strategic Importance
/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene KaiserJoin experts from Enago Life Sciences to learn best practices for navigating the balance between efficiency and authority in expedited publishing.
Do THIS, not THAT: Best Practices to Drive More Impactful Medical Communication Strategies
/in Competency, Integrated Scientific Comms Plan & Pubs, Partner Circle, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Innovate Articles, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene KaiserAs Med Ed teams adopt new tech, it’s key to know how physicians prefer learning. This article shares 2025 MAPS tips with simple “do THIS, not THAT” strategies.
Omnichannel Insights – Driving Engagement Strategy
/in Competency, Strategy, Insights, SEARCH BY TYPE, Innovate Articles/by Jalene KaiserMedical Affairs gathers insights from both internal and external sources, disseminating them cross-functionally to support a range of applications, including evidence generation planning, content development, HCP engagement, customer targeting, and strategy development. This article highlights key learnings from the ‘Omnichannel Insights – Driving Engagement Strategy’ forum.