Omnichannel communication is the strategy of integrating various communication channels, both digital and non-digital, and joining multiple communication touchpoints to provide a seamless, personalized experience, and unified identity across all channels, devices, and touchpoints: the customer (namely HCPs and patients), rather than the product, is at the center.
This introduction to implementation science offers Medical Affairs professionals a 4-step scientific approach for accelerating the adoption of evidence-based care into practice.
In this podcast, we dive into a really important area that can significantly influence your GenAI results – Prompt Engineering and other areas.
As the dust starts to settle around the hype with Generative AI, we believe that the opportunity is right before us to get truly “human-like” understanding at scale. Gen AI allows a unique ability to convert unstructured data into structured information, glean insights and then create a variety of medical content in a myriad of formats.
The webinar will showcase results from use of Generative AI in medical information, content generation and insights. It will also focus on stance taken by industry bodies Journals, Societies, ISMPP [International Society of Publications Professionals] and Regulators in releasing guidance to their members.
It will conclude by taking a crystal ball to look at how the future is unfolding with an ecosystem of models and technologies.
By the end of this webinar, attendees should have a better understanding of use-cases of Generative AI in Medical Affairs and will see results to help inform thinking and build a future roadmap.
This webinar will focus on the role of Medical Affairs to lead patient engagement in clinical development.
Health literacy is experiencing new challenges, and Medical Affairs is uniquely positioned to lead and partner with others in this space to ensure coordination, credibility and impact.
In this podcast, we delve into the world of omnichannel strategies in Medical Affairs, where understanding your audience’s educational needs and communication preferences is pivotal for delivering relevant and engaging data dissemination.
Health literacy is experiencing new challenges, and Medical Affairs is uniquely positioned to lead and partner with others in this space to ensure coordination, credibility and impact.
What will it take to be a great leader now and in the future? This webinar will introduce the six signature traits of Inclusive Leadership, explore what being an inclusive leader really means and how using these traits can make us more successful.
At the end of the webinar, participants will:
· Be more familiar with the 6 signature traits of inclusive leadership
· Have explored strategies to help lead diverse groups
· Be better able to identify critical skills to lead in times of significant change
Getting your research published is challenging enough, but how do you know if you're choosing a journal that will deliver the right audience, and once published, how can you find out if your article is performing as it should? Publishing research is important for many reasons - peer review, establishing a public record, proving efficacy and safety - but without an audience to read, engage and - hopefully - act on your research, it could be taken as an empty gesture. Not all publications are created equal - but they all have a potential audience. Prior to publication, how can we ensure best practice in journal selection and publication performance? Then post publication how can we use data to drive new insights to support this crucial activity in Medical Affairs; analysing and contextualising the information to accurately understand what they mean within the context of your therapeutic area?